The Cultural Distances Between Us - Issue 81: Maps

If you ask Siri to show you the weirdest people in the world, what images might you see? Siri showed me different links to the same scientific paper, published a decade ago, with the questioning title, "The weirdest people in the world?" By some stroke of luck, or a divine favor from the science-communication gods, "weird" turns out to be an acronym for capturing the weirdness of people raised in Western, educated, industrialized, rich, and democratic societies. WEIRD people, like myself and many of you reading this, are, unfortunately, part of a problem that still faces psychology, a discipline largely dedicated to parsing what all humans share in common: The field's research subjects are too damn weird. For too long, psychologists have focused their research on "one particular culture," Michael Muthukrishna, an assistant professor of economic psychology at the London School of Economics, told me. "To be honest, it's worse than that, because scientists were actually looking at a subset of that population, undergraduates, who aren't representative of less educated populations within the country."