It's Time to Dismantle the Technopoly

In the fall of 2016--the year in which the proportion of online adults using social media reached eighty per cent--I published an Op-Ed in the Times that questioned the popular conception that you need to cultivate a strong social-media brand to succeed in the job market. "I think this behavior is misguided," I wrote. "In a capitalist economy, the market rewards things that are rare and valuable. Social media use is decidedly not rare or valuable." I suggested that knowledge workers instead spend time developing useful skills, with the goal of distinguishing themselves in their chosen fields.