What Went Wrong at Blizzard Entertainment

Over the past three years, as I worked on a book about the history of the video-game company Blizzard Entertainment, a disconcerting question kept popping into my head: Why does success seem so awful? Even typing that out feels almost anti-American, anathema to the ethos of hard work and ambition that has propelled so many of the great minds and ideas that have changed the world. But Blizzard makes a good case for the modest achievement over the astronomical. Founded in Irvine, California, by two UCLA students named Allen Adham and Mike Morhaime, the company quickly became well respected and popular thanks to a series of breakout franchises such as StarCraft and Diablo. But everything changed in 2004 with the launch of World of Warcraft (or WoW), which became an online-gaming juggernaut that made billions of dollars.