The Problem with the Way Scientists Study Reason - Facts So Romantic

Last year, I was in Paris for the International Convention of Psychological Science, one of the most prestigious gatherings in cognitive science. I listened to talks from my field, human reasoning, but I also enjoyed those on ethology, because I find studies on non-human animals, from turtles to parrots, fascinating. Despite their typically small sample sizes, I found the scientific reasoning in the animal-studies talks sounder, and their explanations richer, than the work I heard on human reasoning. The reason is simple: Ethologists evaluate their experimental paradigm, or set-up, in light of its ecological validity, or how well it matches natural surroundings. An animal's true habitat, and its evolutionary history, have always centered the discussion.