The Horseshoe Theory of Google Search

Earlier today, Google presented a new vision for its flagship search engine, one that is uniquely tailored to the generative-AI moment. With advanced technology at its disposal, "Google will do the Googling for you," Liz Reid, the company's head of search, declared onstage at the company's annual software conference. Googling something rarely yields an immediate, definitive answer. You enter a query, confront a wall of blue links, open a zillion tabs, and wade through them to find the most relevant information. If that doesn't work, you refine the search and start again.