Summer 2021: Innovative Applications of AI

Competitive analysis is a critical part of any business. Product managers, sellers, and marketers spend time and resources scouring through an immense amount of online and offline content, aiming to discover what their competitors are doing in the marketplace to understand what type of threat they pose to their business' financial well-being. Currently, this process is time and labor-intensive, slow and costly. This paper presents Clarity, a data-driven unsupervised system for assessment of products, which is currently in deployment in the global technology company, IBM. Clarity has been running for more than a year and is used by over 4,500 people to perform over 200 competitive analyses involving over 1000 products.