BCORLE( \lambda ): An Offline Reinforcement Learning and Evaluation Framework for Coupons Allocation in E-commerce Market

Coupons allocation is an important tool for enterprises to increase the activity and loyalty of users on the e-commerce market. One fundamental problem related is how to allocate coupons within a fixed budget while maximizing users' retention on the e-commerce platform. The online e-commerce environment is complicated and ever changing, so it requires the coupons allocation policy learning can quickly adapt to the changes of the company's business strategy. Unfortunately, existing studies with a huge computation overhead can hardly satisfy the requirements of real-time and fast-response in the real world. Specifically, the problem of coupons allocation within a fixed budget is usually formulated as a Lagrangian problem.