On the Epistemic Limits of Personalized Prediction

Machine learning models are often personalized by using group attributes that encode personal characteristics (e.g., sex, age group, HIV status). In such settings, individuals expect to receive more accurate predictions in return for disclosing group attributes to the personalized model. We study when we can tell that a personalized model upholds this principle for every group who provides personal data. We introduce a metric called the benefit of personalization (BoP) to measure the smallest gain in accuracy that any group expects to receive from a personalized model. We describe how the BoP can be used to carry out basic routines to audit a personalized model, including: (i) hypothesis tests to check that a personalized model improves performance for every group; (ii) estimation procedures to bound the minimum gain in personalization.