AdaptSSR: Pre-training User Model with Augmentation-Adaptive Self-Supervised Ranking

User modeling, which aims to capture users' characteristics or interests, heavily relies on task-specific labeled data and suffers from the data sparsity issue. Several recent studies tackled this problem by pre-training the user model on massive user behavior sequences with a contrastive learning task. Generally, these methods assume different views of the same behavior sequence constructed via data augmentation are semantically consistent, i.e., reflecting similar characteristics or interests of the user, and thus maximizing their agreement in the feature space. However, due to the diverse interests and heavy noise in user behaviors, existing augmentation methods tend to lose certain characteristics of the user or introduce noisy behaviors. Thus, forcing the user model to directly maximize the similarity between the augmented views may result in a negative transfer.