Suppress Content Shift: Better Diffusion Features via Off-the-Shelf Generation Techniques

Diffusion models are powerful generative models, and this capability can also be applied to discrimination. The inner activations of a pre-trained diffusion model can serve as features for discriminative tasks, namely, diffusion feature. We discover that diffusion feature has been hindered by a hidden yet universal phenomenon that we call content shift. To be specific, there are content differences between features and the input image, such as the exact shape of a certain object. We locate the cause of content shift as one inherent characteristic of diffusion models, which suggests the broad existence of this phenomenon in diffusion feature. Further empirical study also indicates that its negative impact is not negligible even when content shift is not visually perceivable.