Reviews: Long-term Causal Effects via Behavioral Game Theory

Typically (in the Rubin potential outcomes model, which is what you are building on), the causal effect is defined at the individual level, with a "treatment" outcome and "control" outcome for each experimental unit. The fundamental problem of causal inference is that only one of these two outcomes is actually observed for each experimental unit. You seem to be focusing on a slightly different issue, which is that the effect of treating the entire population cannot be determined correctly from just data when half the population is treated. It seems to me that this issue -- which can arise due to a variety of violations of the SUTVA assumption -- can exist independent of whether there is a multiagent interaction. Conversely, it seems multiagent considerations are relevant even when defining causal effects at the sub-population level.