There has been trepidation among marketers when it comes to artificial intelligence (AI). The main concern seems to be, "is it coming for my job?" The reality is AI, and particularly the subset of machine learning, are tools that can help marketers do their jobs more effectively -- not replace them altogether. A good starting place for understanding how this works is defining what exactly AI and machine learning mean. Misuse of these terms to date has led to plenty of confusion on what AI entails and what it's capable of.

If you make a purchase by clicking one of our links, we may earn a small share of the revenue. Our picks and opinions are independent from any business incentives. Whether you're shopping for Valentine's day or some other occasion, shopping for guys is hard. While every guy thinks they're easy to shop for, if we're being honest that isn't remotely true. Personally, I usually only think about what I want right before I'm about to buy it.

Arrival Amy Adams stars in this elegant, involving science-fiction drama that is simultaneously old and new, revisiting many alien-invasion conventions but with unexpected intelligence, visual style and heart. The Eagle Huntress A portrait of a 13-year-old Kazakh girl from Mongolia who defies eons of tradition by learning to hunt with fierce golden eagles is a documentary so satisfying it makes you feel good about feeling good. Elle Paul Verhoeven's brilliantly booby-trapped thriller starring Isabelle Huppert is a gripping whodunit, a tour de force of psychological suspense and a wickedly droll comedy of manners. The Founder Michael Keaton gives a performance of ratty, reptilian brilliance as Ray Kroc, the American salesman who turned a California burger stand into the global fast-food behemoth that is McDonald's, in John Lee Hancock's shrewd and satisfyingly fat-free biopic. I Am Not Your Negro As directed by the gifted Raoul Peck, this documentary on James Baldwin uses the entire spectrum of movie effects, not only spoken language but also sound, music, editing and all manner of visuals, to create a cinematic essay that is powerful and painfully relevant.

The good: Better complications, Includes Google Assistant, Can run standalone apps, Improved fitness tracking, Refined interface that's easier to use, Works on Android and iOS The bad: Mostly playing catch up to Apple and fitness trackers, Smart reply suggestions don't always work well Who should buy: Android phone owners interested in smartwatches will be pleased with the improvements coming in 2.0, but the software won't do much to convince smartwatch skeptics When Android Wear first debuted in 2014, smartwatches were still largely unfamiliar territory, and Google was just figuring out how to adapt Android to wearable devices. More than two years later, Google's refined take on those efforts are set to debut. LG's Watch Style and Watch Sport, out Feb. 10, will be the first smartwatches to ship with Android Wear 2.0, the massive software update Google unveiled last spring. The refresh gives Google-powered smartphones more ammunition to compete with rival devices, especially the market-leading Apple Watch. Among Android Wear 2.0's biggest improvements is how much easier it is to navigate. It's simpler to launch apps, manage notifications, and customize watch faces.

Kali Durgampudi, VP of Innovation and Mobility, R&D, Healthcare Solutions, Nuance Communications, Kali currently serves as the vice president of Innovation, Mobile Architecture, R&D – Healthcare Solutions, Nuance Communications where he o... The abundance of Internet of Things (IoT) devices and connected technologies being introduced daily are pushing the limits of innovation and raising expectations with every passing day. Thanks to these developments, particularly in machine learning and artificial intelligence (AI), we have already seen some successes in autonomous cars, smart cities and manufacturing that we used to believe could only happen in our Jetsons fantasies. These innovations are also impacting the healthcare industry. While nurses and physicians will never be replaced by "Rosie" in the patient exam room, machine learning and AI are poised to transform the healthcare industry in ways that positively impact physicians and their patients. It's been well-established that physicians today spend too much time on administrative tasks, particularly documentation, even with the advent of electronic health records (EHRs).

I found myself trying to explain my job to my mom last night. My amazing mom is a baby boomer, and she has never understood what I do. Marketing is a foreign concept to her, let alone artificial intelligence (AI) or how it applies to digital marketing. She is an active Facebook user, but she doesn't understand why certain friends never show up in her news feed. She is great at engaging with friends on Facebook, but most of "her" updates are actually published by my dad (who refuses to create his own "facepalm" profile).

With the rise of machine learning, concerns are being voiced about the future involvement of humans in jobs that computers can handle. But at the same time, alternative views are being offered on ways in which the human element will influence the direction of data science, with passion playing a large role in that survival. "I think data science is one area in which a woman … will have a huge opportunity to move the needle," said Stephanie Gottlib-Zeh (pictured), president of Agyleo Sport. In her view, insularity is something more likely to damage an enterprise than to sustain it, and drawing in a diversity of viewpoints is a big step toward protecting against that sort of stagnancy. Gottlib-Zeh (pictured), president of Agyleo Sport, shared her thoughts on the ways in which data is changing business and how tech workers should aim for jobs that excite them.

Opinions expressed by Forbes Contributors are their own. The author is a Forbes contributor. The opinions expressed are those of the writer. Silicon sleeves for the Bragi Dash, what founder Nikolaj Hviid calls an in-ear computer. Back in 2013 a Danish designer named Nikolaj Hviid took his prototype of wireless earbuds to Apple's headquarters in Cupertino, Calif. to get some feedback.

The rail industry has come up with a plan that may as well be out of a science-fiction movie to cope with growing demand and overcrowding: charging rail passengers for journeys by fingerprint or iris scan. The Rail Delivery Group (RDG), the organisation representing train operators and Network Rail, claims biometric technology would enable fares to be automatically charged marking the start of an era that could radically accelerate commute times. The technology represents the next step from travellers being able to us smartphones' Bluetooth signals to open station barriers. That will be trialled on Chiltern Railways' route between London Marylebone and Oxford Parkway over the coming months. The use of digital signalling technology will also allow trains to operate closer together, cutting delay, according to the RDG.

A lot of people are concerned about the coming robot and AI revolution. While it is true some jobs will be lost to robots in the process, quite a few sectors will remain virtually unchanged. Keep in mind this does not mean everyone should switch careers all of a sudden, as the change to robot-based employment will not happen overnight by any means. Some jobs require a human element, and until robots become far more advanced, the following jobs will not be on the bubble anytime soon. The healthcare sector will be hit quite hard by the impending robotization. However, certain aspects of healthcare cannot be replaced by robots in the near future.