Online community managers work towards building and managing communities around a given brand or topic. A risk imposed on such managers is that their community may die out and its utility diminish to users. Understanding what drives attention to content and the dynamics of discussions in a given community informs the community manager and/or host with the factors that are associated with attention. In this paper we gain insights into the idiosyncrasies that individual community forums exhibit in their attention patterns and how the factors that impact activity differ. We glean such insights by using logistic regression models for identifying seed posts and explore the effectiveness of a range of features. Our findings show that the discussion behaviour of different communities is clearly impacted by different factors.

We describe a simple IR approach for linking news about events, detected by an event extraction system, to messages from Twitter (tweets). In particular, we explore several methods for creating event-specific queries for Twitter and provide a quantitative and qualitative evaluation of the relevance and usefulness of the information obtained from the tweets. We showed that methods based on utilization of word co-occurrence clustering, domain-specific keywords and named entity recognition improve the performance with respect to a basic approach.

In this paper we present several methods for collecting Web textual contents and filtering noisy data. We show that knowing which user publishes which contents can contribute to detecting noise. We begin by collecting data from two forums and from Twitter. For the forums, we extract the meaningful information from each discussion (texts of question and answers, IDs of users, date). For the Twitter dataset, we first detect tweets with very similar texts, which helps avoiding redundancy in further analysis. Also, this leads us to clusters of tweets that can be used in the same way as the forum discussions: they can be modeled by bipartite graphs. The analysis of nodes of the resulting graphs shows that network structure and content type (noisy or relevant) are not independent, so network studying can help in filtering noise.

Twitter offers a phenomenal platform for the social sharing of information. We describe new resources that have been created in the context of the Text Retrieval Conference (TREC) to support the academic study of Twitter as a real-time information source. We formalize an information seeking task — real-time search — and offer a methodology for measuring system effectiveness. At the TREC 2011 Microblog Track, 58 research groups participated in the first ever evaluation of this task. We present data from the effort to illustrate and support our methodology.

There is a strong correlation between spelling errors and web text content quality. Using our lexical quality measure,  based in a small corpus of spelling errors, we present an estimation of the lexical quality of the main Social Media sites. This paper presents an updated and complete analysis of the lexical quality of Social Media written in English and Spanish, including how lexical quality changes in time.

The literature of urban sociology and that of psychology have separately established two relationships: the first has linked characteristics of a community to its residents’ well-being, the second has linked well-being of individuals to their use of words. No one has hitherto explored the potential transitive relationship - that between characteristics of a community and its residents' use of words. We test this relationship by performing three steps. We consider Twitter users in a variety of London census communities; extract the subject matter of their tweets using "topic models"; and study the relationship between topics and community socio-economic well-being. We find that certain topics are correlated (positively and negatively) with community deprivation. Users in more deprived community tweet about wedding parties, matters expressed in Spanish/Portuguese, and celebrity gossips. By contrast, those in less deprived communities tweet about vacations, professional use of social media, environmental issues, sports, and health issues. We finally show that monitoring the subject matter of tweets not only offers insights into community well-being, but it is also a reasonable way of predicting community deprivation scores.

Enterprises are increasingly using social media forums to engage with their customer online- a phenomenon known as Social Customer Relation Management (Social CRM) . In this context, it is important for an enterprise to identify “influential authors” and engage with them on a priority basis. We present a study towards finding influential authors on Twitter forums where an implicit network based on user interactions is created and analyzed. Furthermore, author profile features and user interaction features are combined in a decision tree classification model for finding influential authors. A novel objective evaluation criterion is used for evaluating various features and modeling techniques. We compare our methods with other approaches that use either only the formal connections or only the author profile features and show a significant improvement in the classification accuracy over these baselines as well as over using Klout score.

We analyze data about the micro-blogging site Twitter using sentiment extraction techniques. From an information perspective, Twitter users are involved mostly in two processes: information creation and subsequent distribution (tweeting), and pure information distribution (retweeting), with pronounced preference to the first. However a rather substantial fraction of tweets are retweeted. Here, we address the role of the sentiment expressed in tweets for their potential aftermath. We find that although the overall sentiment (polarity) does not influence the probability of a tweet to be retweeted, a new measure called "emotional divergence" does have an impact. In general, tweets with high emotional diversity have a better chance of being retweeted, hence influencing the distribution of information.

Web-based social networks typically use public trust systems to facilitate interactions between strangers. These systems can be corrupted by misleading information spread under the cover of anonymity, or exhibit a strong bias towards positive feedback, originating from the fear of reciprocity. Trust propagation algorithms seek to overcome these shortcomings by inferring trust ratings between strangers from trust ratings between acquaintances and the structure of the network that connects them. We investigate a trust propagation algorithm that is based on user triads where the trust one user has in another is predicted based on an intermediary user. The propagation function can be applied iteratively to propagate trust along paths between a source user and a target user. We evaluate this approach using the trust network of the CouchSurfing community, which consists of 7.6M trust-valued edges between 1.1M users. We show that our model out-performs one that relies only on the trustworthiness of the target user (a kind of public trust system). In addition, we show that performance is significantly improved by bringing in user-level variability using mixed-effects regression models.

Participating in a community exemplifies the aspect of sharing, networking and interacting in a social media system. There has been extensive work on characterising on-line communities by their contents and tags using topic modelling tools. However, the role of sentiment and mood has not been studied. Arguably, mood is an integral feature of a text, and becomes more significant in the context of social media: two communities might discuss precisely the same topics, yet within an entirely different atmosphere. Such sentiment-related distinctions are important for many kinds of analysis and applications, such as community recommendation. We present a novel approach to identification of latent hyper-groups in social communities based on users’ sentiment. The results show that a sentiment-based approach can yield useful insights into community formation and meta-communities, having potential applications in, for example, mental health—by targeting support or surveillance to communities with negative mood—or in marketing—by targeting customer communities having the same sentiment on similar topics.