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Customer Relationship Management


'Customer Lifecycle' Grabs Attention Of Brands, Agencies Focus On 'Loyalty'

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As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire "customer lifecycle" is arguably the most important aspect of marketing today. Analyzing the customer lifecycle allows you to better prepare your marketing, sales, and customer service teams to turn one-time purchasers into loyal promoters. Improving customer experiences is at the top of the agenda for most CMOs but the same can't be said of their agency counterparts, as measured by Bombora Company Surge. Agencies appear to be significantly less focused than brands on the customer lifecycle. Instead, intent data show agencies are using their time to read up on topics like "customer loyalty."


How Artificial Intelligence Is Changing the Future of Digital Marketing

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According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment. Teleflora, a floral company in the US, used AI marketing to build new customers' profiles and improve customer loyalty. Using these historical data, Teleflora used AI marketing to predict the future customer behavior of different audience segments.


How To Write Better Emails With AI

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Salespeople, recruiters and managers all need to communicate quickly and effectively. But that is often a challenge. Most professionals have a range of other tasks on their to-do lists besides tending to their email. It takes time and effort to create cold outreach, campaign, follow-up and other types of emails. As an alternative to writing such messages manually, AI tools have recently taken center stage as a way to achieve greater email productivity.


Earning Customer Loyalty with AI-empowered Contact Centers - insideBIGDATA

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In this contributed article, Umesh Sachdev, Co-founder and CEO of Uniphore, discusses how to earn customer loyalty with AI-empowered contact centers. A combination of AI, ML, RPA, and automation has enabled enterprises to deliver the ideal balance between human and machine response and convenience, all while reducing business costs and improving performance.


How To Improve the Customer Experience in Telecom? Data Capture and AI

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For most CSPs, improving customer experience (CX) is easier said than done. We sought to find the obstacles that prevent good customer service in telecommunications and unpack how CSPs can reimagine their business models. To unearth what a better customer experience in telecom looks like, Salesforce sponsored a Harvard Business Review Analytic Services report, Rewiring Telecoms for Future Success Means Shifting to a Customer Focus. Learn how communication service providers are growing their business with better customer experiences. CSPs serve customers that range from everyday consumers and multinational corporations, to wholesale partners who fall someplace in between.


Salesforce adds new RPA capabilities to Einstein Automate

ZDNet

Salesforce on Thursday announced new robotic process automation (RPA) tools for Einstein Automate, the portfolio of tools that help organizations automate processes, build workflows and connect data. The new tools include MuleSoft RPA, Einstein Document Reader and Digital Process Automation. Salesforce introduced Einstein Automate last year as part of its Customer 360 strategy to serve as more of a process engine for companies. Einstein Automate comprises low-code tools that customers can use regardless of their technical background. In addition to offering low-code tools to help users build their own workflows, it offers hundreds of pre-built, industry-specific workflows.


How Companies Use AI To Improve Brand Management

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Ideally, your brand illustrates who your organization or company is and how it's perceived by your customers. This means both marketing and product managers need to work closely to protect the overall brand value. Brand management, at its core, is all about sustaining, positioning, defining, crafting, and ensuring a good brand reputation. All in all, brand management is vital as it helps your company influence purchasing behavior; reassuring clients that your company values them; achieving customer loyalty. This is where Artificial Intelligence (AI) can make all the difference.


Salesforce updates Service Cloud with Slack "swarming" and other new tools

ZDNet

Salesforce on Thursday introduced a series of new features and tools to Service Cloud, with the intent of streamlining experiences between customer service agents and consumers. Service Cloud is one of the Salesforce tools that now leverages Slack -- in this case, for a "swarming" capability that brings together all of the right experts to quickly solve customer problems. The first batch of new capabilities, including Slack swarming, enable new workflows for faster, more efficient customer experiences. The Slack integration is part of Service Cloud's Customer Service Incident Management feature, which will be generally available in the Winter 2022. It's designed to help companies detect, diagnose, and respond to service disruptions.


Is C3.ai Stock a Buy?

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C3.ai's (NYSE:AI) stock tumbled 10% on Sept. 2 after the artificial intelligence software provider posted its first-quarter earnings. Its revenue rose 29% year-over-year to $52.4 million, beating estimates by $1.1 million. It posted a net loss of $37.5 million -- compared to a slim profit of $150,000 a year ago -- but its loss of $0.37 per share still matched Wall Street's expectations. Should investors buy C3 after its post-earnings plunge? Or is it still overvalued even after plummeting more than 70% from its 52-week high?


Best Ways To Create An Effective Digital Strategy - ONPASSIVE

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Digitalization is about the use of digital tools and the platforms available online. We are experiencing how the internet is enabling people to access their essentials online. People are inclined to shop online. Traditional means are, of course, good. At the same time, online execution of the business is suggested.