In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing's new'big data'. But where big data ultimately led to new layers of complexity, AI promises the opposite. Big data forced marketers to become data scientists (or hire them, if they could be found), but AI holds out the hope that marketers may get to go back to doing what they signed up for the in the first place. Recent months have seen technology providers such as Salesforce, Oracle and Microsoft bring new AI-based technologies to market, promising to derive insights and improve conversions by mimicking the processes of the human brain in software. Salesforce, for example, is rolling out its Einstein AI technology to provide functions such as product recommendations within the Commerce Cloud, email content recommendations within its Marketing Cloud, and predictive forecasting tools for sales managers with its Sales Cloud.

It's important to understand the distinction of machine learning versus other forms of automation analytics. You forgot to provide an Email Address. This email address doesn't appear to be valid. This email address is already registered. You have exceeded the maximum character limit.

The Trump administration issued a ruling that expands the entities which can exempt themselves from the contraception mandate in the Affordable Care Act. A federal judge in Boston Monday threw out a lawsuit by Massachusetts' attorney general that attempted to block the Trump administration's rules expanding exemptions from ObamaCare's birth control mandate. U.S. District Judge Nathaniel Gorton said Massachusetts lacked standing to sue and noted that "the record is uniquely obscure" regarding whether employers in the state would take advantage of the exemptions. In a statement, Massachusetts Attorney General Maura Healey said that she was disappointed in the decision but remained committed to ensuring "affordable and reliable reproductive health care for women." ObamaCare originally required most companies to cover birth control at no additional cost, though it included exemptions for religious organizations.

A federal judge has tossed the Massachusetts attorney general's lawsuit against President Donald Trump's administration over rules allowing more employers to opt out of providing no-cost birth control to women.

BOSTON (Reuters) - A federal judge on Monday rejected a lawsuit by Massachusetts' attorney general challenging new rules by President Donald Trump's administration that make it easier for employers to avoid providing insurance that covers women's birth control.

Although materially beneficial corporate deployments of AI are beginning to proliferate, the AI activities of the majority still amount to a few isolated pilot projects conceived in an ad-hoc basis. Organisations without a clear AI strategy – and that's most – run the risk of falling behind as other better organised industry players move forward. That said, while individual AI solutions can be transformative within the scope of their application, that's not as clear-cut an argument for front-to-back change as, say, the digital transformation of a high street retailer. Developing an AI strategy requires an exercise of careful discrimination – acknowledging the present limitations of AI as well as its strengths in order to identify where one can, cannot, or even should not exploit it. This article is about the'what' of an AI strategy rather than the equally important'how'.

The recent National Labor Relations Board (NLRB) decision that effectively reinstated the Obama era's over-reaching joint employer regulation is a perfect example of how the left plays by its own set of rules. The joint employer rule made headlines in 2015 when the NLRB, under President Obama, rewrote the definition of what the government considered a "joint employer." Traditionally, a joint employer was an employer who shared direct control over an employee's workplace or employment with another employer. The idea was that since all employers shared and exercised similar and immediate control over employees, all should be responsible for making sure the employees had safe and reasonable working conditions. It also meant all joint employers were responsible for mistakes or bad behavior at their businesses.

US President Donald Trump has stepped up his war of words over trade tariffs, threatening to "apply a tax" on imports of cars from the European Union. Mr Trump said other countries had taken advantage of the US for years because of its "very stupid" trade deals. The trade wrangle began on Thursday when Mr Trump vowed to impose hefty tariffs on steel and aluminium imports. That brought a stiff response from trading partners and criticism from the IMF and WTO. EU trade chiefs have reportedly been considering slapping 25% tariffs on around $3.5bn (£2.5bn) of imports from the US, following Mr Trump's proposal of a 25% tariff on imported steel and 10% on aluminium.

The International Monetary Fund (IMF) has joined criticism of Donald Trump's plan to impose a 25% tariff on steel imports and 10% on aluminium. The body warned that such a move would hurt the US as well as other countries. It said others could follow the US president's precedent by claiming tough trade restrictions were needed to defend national security. Canada, the largest supplier of steel to the US, said tariffs would cause disruption on both sides of the border. It is one of several countries that have said they will consider retaliatory steps if the president presses ahead with his plan next week.

European Union officials have said they will respond "firmly" if US President Donald Trump presses ahead with his plan for steep global duties on metals. EU trade chiefs are considering slapping 25% tariffs on around $3.5bn (£2.5bn) of imports from the US, Reuters news agency reports. World Trade Organization Director General Roberto Azevedo said: "A trade war is in no one's interests." The rhetoric ramped up as Mr Trump tweeted that "trade wars are good". International condemnation has greeted the US president's Thursday announcement that he plans to impose a 25% tariff on steel imports and 10% on aluminium next week.