Digital business platform provider Magnolia formed a partnership with IBM in 2015 to integrate with its IBM Marketing Cloud. With the integration, Magnolia users could incorporate the email marketing, lead management and mobile engagement solutions the platform provided into their daily workflows. When Armonk, NY-based IBM folded its Marketing Cloud under the broader umbrella of Watson Marketing in March, the capabilities expanded, which meant good news for Magnolia users. By installing the Magnolia Silverpop Module, Magnolia customers with a Watson Marketing account can plug their Magnolia instances into IBM Watson, bringing further capabilities for personalized content delivery based on scoring models derived from visitor behavior. IBM Watson can, "analyze and interpret all of your data, including unstructured text, images, audio and video [with the aim of] providing personalized recommendations by understanding a user's personality, tone and emotion."

In January this year, a Japanese insurance firm replaced 34 of its employees with an AI system based on IBM Watson. One of the reasons why IBM Watson is so important is because IBM has opened Watson up to businesses and developers. IBM opened up Watson application programming interfaces in 2015, allowing developers to use the cloud-based artificial intelligence system with their own programs. Cognitive intelligence, artificial intelligence, and virtual reality all present opportunities for businesses to serve their customers in new and exciting ways.

In January this year, a Japanese insurance firm replaced 34 of its employees with an AI system based on IBM Watson. One of the reasons why IBM Watson is so important is because IBM has opened Watson up to businesses and developers. IBM opened up Watson application programming interfaces in 2015, allowing developers to use the cloud-based artificial intelligence system with their own programs. Cognitive intelligence, artificial intelligence, and virtual reality all present opportunities for businesses to serve their customers in new and exciting ways.

IBM Watson Group opened a $200 million Internet of Things (IoT) headquarters today in Munich, Germany, what the company is calling its biggest investment in Europe in more than two decades. There more than 1,000 IBM engineers and designers will work with IBM clients and partners in what IBM Watson general manager Harriet Green called a "collaboratory." Watson works with 6,000 clients worldwide, according to the company. "This is more than a ribbon cutting or a ceremony. This is an industry moment. We think it is a turning point because at IBM we have always believed that there is only one way to fill the potential of this truly transformational technology, and that is together," Green said today at Genius of Things Summit, a gathering of press, the IoT team, and more than 400 business partners.

Key Points: – The market for AI is on an exponential growth curve and is expected to reach $16.06 billion by 2022. Artificial intelligence is rapidly coming of age, poised to transform businesses and industries globally. The market for AI is on an exponential growth curve and is expected to reach $16.06 billion by 2022. With over half of all developer teams projected to embed AI services in their apps by 2018, it's inevitable that consumers will soon be interacting with these new technologies on a regular basis. While the growing popularity of AI is clear, who's actually driving the adoption of these new technologies at organizations?

After spending two to three months training the AI to piece together coherent sentences and phrases, Saatchi LA began rolling out a campaign last week on Facebook called "Thousands of Ways to Say Yes" that pitches the car through short video clips. First, Saatchi LA wrote 50 scripts based on location, behavioral insights and occupation data that explained the car's features to set up a structure for the campaign. After a few more attempts, "We realized that it was struggling with the words that it had learned to create cohesive sentences," Saatchi LA's Pierantozzi said. About halfway through the process, Watson began putting together sentences, but they weren't connected to each other.

The Mirai is Toyota's car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests. The campaign was written by IBM's supercomputer, Watson. After spending two to three months training the AI to piece together coherent sentences and phrases, Saatchi LA began rolling out a campaign last week on Facebook called "Thousands of Ways to Say Yes" that pitches the car through short video clips.

Watson, IBM's supercomputer, is most well known for beating two quizmasters on popular quiz show Jeopardy! in 2011. The impressive artificially intelligent software was developed to advance machine learning capabilities, including natural language processing, reasoning and knowledge retrieval. Watson can access information from an endless list of sources, from literature to databases. As AI continues to attract investment and R&D, it will impact our lives in so many ways. It's not surprising, then, that Watson has rather expanded its repertoire since its Jeopardy!

He's a lightning-fast learner, he speaks eight languages and he's considered an expert in multiple fields. He's got an exemplary work ethic, is a speed reader and finds insights no one else can. On a personal note, he's a mean chef and even offers good dating advice. Named after IBM's first CEO, Watson was born back in 2007 as part of an effort by IBM Research to develop a question-answering system that could compete on the American quiz show "Jeopardy." Since trouncing its human opponents on the show in 2011, it has expanded considerably.

The key to efficient starship management, as Captains Picard, Kirk, and Janeway have demonstrated, is communication. With Romulans closing in fast and Klingons on the starboard bow, you can't be mumbling orders from the captain's chair -- you need the kind of commanding presence to inspire blind devotion in your crew. And now you'll be able to hone those command skills in virtual reality. Star Trek Bridge Crew -- the VR game that puts you in the slip-on space shoes of a Starfleet officer -- already emphasizes vocal communication when you're playing with real humans, but it will soon allow you to use your voice to issue orders to computer-controlled characters, too. The feature has been made possible using IBM's VR Speech Sandbox.