Read more in IBM Research Takes Watson to Hollywood with the First "Cognitive Movie Trailer". How the team at our Toronto Garage w/ @TajyMany designed an app that helps prevent false ID: bit.ly/2cstmlX pic.twitter.com/jtm0… RT @IBMWatson The power of Visual Recognition: How to use Watson to identify a hand of cards ibm.co/2bEMLVw #IBMWatson pic.twitter.com/GVjR… Watch: Use #WatsonIoT Platform and @NodeRED to bring a dinosaur to life: bit.ly/2cqb2da For those who want to adopt cloud but are constrained by certain external factors… try Bluemix Local.

Condé Nast is partnering with Watson to find the right influencers for campaigns. Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer platform Influential, brands advertising with the media company's properties--publications such as Vogue, Vanity Fair and The New Yorker--will be able to use big data to better know which social media celebrities might make for a good match for any given campaign. Using software built by IBM and Influential, Condé Nast's clients will be able to know which influencer's demographics, personality traits and more best align with a marketer and the audience it's targeting. "Within the dating sense of the word, we are matching people based on different data points," said Influential CEO Ryan Detert.

Amazon's Fire TV devices just became much more useful if you prefer to talk to your media hub. An update rolling out to the Fire TV and Fire TV Stick gives you dramatically improved search: you can now use voice to search over 75 apps and services, including Netflix and (soon) HBO Now. If the show you're looking for is available on multiple services, you'll see all your choices. You now have voice control of playback with Amazon's service, so you can skip to your favorite Transparent scene without using the fast forward button. Much like on Apple TV, you can get game scores and other sports updates with a voice command -- you'll have to specify your favorites, but you won't have to disrupt your show to get the scoop.

If you haven't heard about it yet, there's a new sci-fi thriller movie coming called Morgan, which focuses on a robot with advanced artificial intelligence (AI) that -- to no surprise -- rebels against its human creators. Appropriately, movie studio 20th Century Fox turned to IBM's Watson, a supercomputer AI capable of analyzing human personalities and emotions, researching cancer, and powering self-driving busses, to create its own version of the film's trailer. While the AI in Morgan quickly learns new abilities to use against human and subsequently goes out of control, IBM researchers first needed to teach Watson about movie trailers. They did this by feeding it over 100 horror movie trailers that were cut into different scenes and moments, and then allowing Watson to perform analyses on aspects such as visuals, sound, and composition in order to understand what makes up a trailer and what viewers find scary. After this, Watson was given the full movie Morgan to dissect, and managed to come up with six minutes of video featuring 10 scenes.

Berlin - 03 Sep 2016: at IFA Berlin – one of the world's leading trade shows for consumer electronics – IBM (NYSE: IBM) was joined by some of the biggest names in the industry to highlight how Watson IoT technologies are poised to drive a new wave of innovation in the home and play a key role in one of the biggest technological transformations in the history of the world. According to Harriet Green, Global Head of IBM Watson IoT: "millions of sensors are giving appliances and devices eyes and ears, increasing their inbuilt intelligence and enabling them to interact with us better." "The challenge is that over next few years, the Internet of Things will become the biggest source of data on the planet. That's where IBM's Watson cognitive computing system comes in. Watson uses machine learning and other techniques to understand this data and turn it into insight, which can help automate tasks, enable manufacturers to design better products, innovate new services and enhance our overall quality of life – especially in the home.

IBM's Watson AI (artificial intelligence) has added yet another skill to its collection. This time it has created the first-ever sci-fi AI-made movie trailer for "Morgan," that was released in theatres on September 2 by 20th Century Fox. Morgan, staring Kate Mara and Paul Giamatti, is a sci-fi thriller about scientists who have developed a synthetic humanoid whose potential has grown dangerously beyond their control. To prepare the machine for the task at hand, the IBM Research system analysed hundreds of horror/thriller movie trailers. In order to get an idea of the dynamics of a trailer, the computer then performed a series of visual, sound and composition studies.

For a scary movie, an important thing is how a person digests it. "Our team was faced with the challenge of not only teaching a system to understand, "what is scary", but then to create a trailer that would be considered "frightening and suspenseful" by a majority of viewers," writes Michael Zimmerman for IBM. Over 100 horror movie trailers were fed to the IBM Watson in order to give IBM Watson the "feel" of a horror movie. Though in reality, it is just some binary numbers for the AI bot. The trailer videos were segmented into small moments on which IBM Watson performed an analysis of audio, video, and how each scene was composed.

Say what you will, but IBM Watson is one resourceful supercomputer. We've previously seen the AI describe the contents of photos, predict the most popular toys during Christmas season and gauge your emotional state – all of that with an exceptional accuracy. Now IBM Watson has added yet another skill to its arsenal as it just learned how to make movie trailers. Earlier this week, 20th Century Fox trusted the supercomputer with the task to create the trailer for its upcoming sci-fi drama Morgan. Our new event for New York is focused on quality, not quantity.

Smart earphones like Bragi's Dash aren't just for personal activities like music and running -- they could also help you get some serious work done. Bragi and IBM are partnering on ways to combine "hearables" like the Dash with Watson's Internet of Things platform to help you communicate and collaborate with your teammates. The Watson supercomputer could translate what you're saying for a coworker, for instance, or give you instructions and smart notifications. Higher-ups could benefit, too -- they could get a sense of your location and safety without relying so much on cameras, or have you authenticate with your voice. You probably won't get a company-issued Dash the next time you come to work, then.

Not content with helping cure cancers and winning Jeopardy, Watson wants to get inside our heads and our homes, whispering instructions into our wireless headsets and helping us do our laundry. IBM will work with appliance maker Whirlpool, TV and camera company Panasonic, wireless headphone designer Bragi and Withings owner Nokia to add Watson's cognitive computing capabilities to their products, the company said. Those cognitive capabilities could help devices talk with one another, or with us. For example, a washing machine could tell a dryer what program to use for the clothes it has just washed, or tell its owner when to order more detergent. Computer vision techniques could help security cameras distinguish between friends and strangers or identify suspicious activity.