Large language models(LLM) such as ChatGPT have substantially simplified the generation of marketing copy, yet producing content satisfying domain specific requirements, such as effectively engaging customers, remains a significant challenge. In this work, we introduce the Genetic Copy Optimization Framework (GCOF) designed to enhance both efficiency and engagememnt of marketing copy creation. We conduct explicit feature engineering within the prompts of LLM. Additionally, we modify the crossover operator in Genetic Algorithm (GA), integrating it into the GCOF to enable automatic feature engineering. This integration facilitates a self-iterative refinement of the marketing copy. Compared to human curated copy, Online results indicate that copy produced by our framework achieves an average increase in click-through rate (CTR) of over $50\%$.

Large language models (LLMs) are pivotal in advancing natural language processing (NLP) tasks, yet their efficacy is hampered by inaccuracies and outdated knowledge. Model editing emerges as a promising solution to address these challenges. However, existing editing methods struggle to track and incorporate changes in knowledge associated with edits, which limits the generalization ability of postedit LLMs in processing edited knowledge. To tackle these problems, we propose a novel model editing method that leverages knowledge graphs for enhancing LLM editing, namely GLAME. Specifically, we first utilize a knowledge graph augmentation module to uncover associated knowledge that has changed due to editing, obtaining its internal representations within LLMs. This approach allows knowledge alterations within LLMs to be reflected through an external graph structure. Subsequently, we design a graph-based knowledge edit module to integrate structured knowledge into the model editing. This ensures that the updated parameters reflect not only the modifications of the edited knowledge but also the changes in other associated knowledge resulting from the editing process. Comprehensive experiments conducted on GPT-J and GPT-2 XL demonstrate that GLAME significantly improves the generalization capabilities of post-edit LLMs in employing edited knowledge.

This research explores the potential of Large Language Models (LLMs) to utilize psychometric values, specifically personality information, within the context of video game character development. Affective Computing (AC) systems quantify a Non-Player character's (NPC) psyche, and an LLM can take advantage of the system's information by using the values for prompt generation. The research shows an LLM can consistently represent a given personality profile, thereby enhancing the human-like characteristics of game characters. Repurposing a human examination, the International Personality Item Pool (IPIP) questionnaire, to evaluate an LLM shows that the model can accurately generate content concerning the personality provided. Results show that the improvement of LLM, such as the latest GPT-4 model, can consistently utilize and interpret a personality to represent behavior.

Understanding the dynamics of counseling conversations is an important task, yet it is a challenging NLP problem regardless of the recent advance of Transformer-based pre-trained language models. This paper proposes a systematic approach to examine the efficacy of domain knowledge and large language models (LLMs) in better representing conversations between a crisis counselor and a help seeker. We empirically show that state-of-the-art language models such as Transformer-based models and GPT models fail to predict the conversation outcome. To provide richer context to conversations, we incorporate human-annotated domain knowledge and LLM-generated features; simple integration of domain knowledge and LLM features improves the model performance by approximately 15%. We argue that both domain knowledge and LLM-generated features can be exploited to better characterize counseling conversations when they are used as an additional context to conversations.

Recent language models have demonstrated proficiency in summarizing source code. However, as in many other domains of machine learning, language models of code lack sufficient explainability. Informally, we lack a formulaic or intuitive understanding of what and how models learn from code. Explainability of language models can be partially provided if, as the models learn to produce higher-quality code summaries, they also align in deeming the same code parts important as those identified by human programmers. In this paper, we report negative results from our investigation of explainability of language models in code summarization through the lens of human comprehension. We measure human focus on code using eye-tracking metrics such as fixation counts and duration in code summarization tasks. To approximate language model focus, we employ a state-of-the-art model-agnostic, black-box, perturbation-based approach, SHAP (SHapley Additive exPlanations), to identify which code tokens influence that generation of summaries. Using these settings, we find no statistically significant relationship between language models' focus and human programmers' attention. Furthermore, alignment between model and human foci in this setting does not seem to dictate the quality of the LLM-generated summaries. Our study highlights an inability to align human focus with SHAP-based model focus measures. This result calls for future investigation of multiple open questions for explainable language models for code summarization and software engineering tasks in general, including the training mechanisms of language models for code, whether there is an alignment between human and model attention on code, whether human attention can improve the development of language models, and what other model focus measures are appropriate for improving explainability.

Unsupervised learning objectives like language modeling and de-noising constitute a significant part in producing pre-trained models that perform various downstream applications from natural language understanding to conversational tasks. However, despite impressive generative capabilities of recent large language models, their abilities to capture syntactic or semantic structure within text lag behind. We hypothesize that the mismatch between linguistic performance and competence in machines is attributable to insufficient transfer of linguistic structure knowledge to computational systems with currently popular pre-training objectives. We show that punctuation restoration as a learning objective improves in- and out-of-distribution performance on structure-related tasks like named entity recognition, open information extraction, chunking, and part-of-speech tagging. Punctuation restoration is an effective learning objective that can improve structure understanding and yield a more robust structure-aware representations of natural language.

Natural Language Processing (NLP) technologies have revolutionized the way we interact with information systems, with a significant focus on converting natural language queries into formal query languages such as SQL. However, less emphasis has been placed on the Corpus Query Language (CQL), a critical tool for linguistic research and detailed analysis within text corpora. The manual construction of CQL queries is a complex and time-intensive task that requires a great deal of expertise, which presents a notable challenge for both researchers and practitioners. This paper presents the first text-to-CQL task that aims to automate the translation of natural language into CQL. We present a comprehensive framework for this task, including a specifically curated large-scale dataset and methodologies leveraging large language models (LLMs) for effective text-to-CQL task. In addition, we established advanced evaluation metrics to assess the syntactic and semantic accuracy of the generated queries. We created innovative LLM-based conversion approaches and detailed experiments. The results demonstrate the efficacy of our methods and provide insights into the complexities of text-to-CQL task.

Data scarcity in low-resource languages can be addressed with word-to-word translations from labeled task data in high-resource languages using bilingual lexicons. However, bilingual lexicons often have limited lexical overlap with task data, which results in poor translation coverage and lexicon utilization. We propose lexicon-conditioned data generation (LexC-Gen), a method that generates low-resource-language classification task data at scale. Specifically, LexC-Gen first uses high-resource-language words from bilingual lexicons to generate lexicon-compatible task data, and then it translates them into low-resource languages with bilingual lexicons via word translation. Across 17 extremely low-resource languages, LexC-Gen generated data is competitive with expert-translated gold data, and yields on average 5.6 and 8.9 points improvement over existing lexicon-based word translation methods on sentiment analysis and topic classification tasks respectively. We show that conditioning on bilingual lexicons is the key component of LexC-Gen. LexC-Gen is also practical -- it only needs a single GPU to generate data at scale. It works well with open-access LLMs, and its cost is one-fifth of the cost of GPT4-based multilingual data generation.

Large language models (LLMs) are computationally intensive. The computation workload and the memory footprint grow quadratically with the dimension (layer width). Most of LLMs' parameters come from the linear layers of the transformer structure and are highly redundant. These linear layers contribute more than 80% of the computation workload and 99% of the model size. To pretrain and finetune LLMs efficiently, there are three major challenges to address: 1) reducing redundancy of the linear layers; 2) reducing GPU memory footprint; 3) improving GPU utilization when using distributed training. Prior methods, such as LoRA and QLoRA, utilized low-rank matrices and quantization to reduce the number of trainable parameters and model size, respectively. However, the resulting model still consumes a large amount of GPU memory. In this paper, we present high-performance GPU-based methods that exploit low-rank structures to pretrain and finetune LLMs for financial applications. We replace one conventional linear layer of the transformer structure with two narrower linear layers, which allows us to reduce the number of parameters by several orders of magnitude. By quantizing the parameters into low precision (8-bit and 4-bit), the memory consumption of the resulting model is further reduced. Compared with existing LLMs, our methods achieve a speedup of 1.3X and a model compression ratio of 2.64X for pretaining without accuracy drop. For finetuning, our methods achieve an average accuracy increase of 6.3% and 24.0% in general tasks and financial tasks, respectively, and GPU memory consumption ratio of 6.3X. The sizes of our models are smaller than 0.59 GB, allowing inference on a smartphone.

Large Language Models (LLMs) have been widely used as general-purpose AI agents showing comparable performance on many downstream tasks. However, existing work shows that it is challenging for LLMs to integrate structured data (e.g. KG, tables, DBs) into their prompts; LLMs need to either understand long text data or select the most relevant evidence prior to inference, and both approaches are not trivial. In this paper, we propose a framework, Learning to Reduce, that fine-tunes a language model to generate a reduced version of an input context, given a task description and context input. The model learns to reduce the input context using On-Policy Reinforcement Learning and aims to improve the reasoning performance of a fixed LLM. Experimental results illustrate that our model not only achieves comparable accuracies in selecting the relevant evidence from an input context, but also shows generalizability on different datasets. We further show that our model helps improve the LLM's performance on downstream tasks especially when the context is long.