Identifying customer needs (CNs) is important for product management, product development, and marketing. Applications rely on professional analysts interpreting textual data (e.g., interview transcripts, online reviews) to understand the nuances of customer experience and concisely formulate "jobs to be done." The task is cognitively complex and time-consuming. Current practice facilitates the process with keyword search and machine learning but relies on human judgment to formulate CNs. We examine whether Large Language Models (LLMs) can automatically extract CNs. Because evaluating CNs requires professional judgment, we partnered with a marketing consulting firm to conduct a blind study of CNs extracted by: (1) a foundational LLM with prompt engineering only (Base LLM), (2) an LLM fine-tuned with professionally identified CNs (SFT LLM), and (3) professional analysts. The SFT LLM performs as well as or better than professional analysts when extracting CNs. The extracted CNs are well-formulated, sufficiently specific to identify opportunities, and justified by source content (no hallucinations). The SFT LLM is efficient and provides more complete coverage of CNs. The Base LLM was not sufficiently accurate or specific. Organizations can rely on SFT LLMs to reduce manual effort, enhance the precision of CN articulation, and provide improved insight for innovation and marketing strategy.

We introduce convolutional multi-hybrid architectures, with a design grounded on two simple observations. First, operators in hybrid models can be tailored to token manipulation tasks such as in-context recall, multi-token recall, and compression, with input-dependent convolutions and attention offering complementary performance. Second, co-designing convolution operators and hardware-aware algorithms enables efficiency gains in regimes where previous alternative architectures struggle to surpass Transformers. At the 40 billion parameter scale, we train end-to-end 1.2 to 2.9 times faster than optimized Transformers, and 1.1 to 1.4 times faster than previous generation hybrids. On H100 GPUs and model width 4096, individual operators in the proposed multi-hybrid StripedHyena 2 architecture achieve two-fold throughput improvement over linear attention and state-space models. Multi-hybrids excel at sequence modeling over byte-tokenized data, as demonstrated by the Evo 2 line of models. We discuss the foundations that enable these results, including architecture design, overlap-add blocked kernels for tensor cores, and dedicated all-to-all and point-to-point context parallelism strategies.

Jailbreaking attacks can effectively induce unsafe behaviors in Large Language Models (LLMs); however, the transferability of these attacks across different models remains limited. This study aims to understand and enhance the transferability of gradient-based jailbreaking methods, which are among the standard approaches for attacking white-box models. Through a detailed analysis of the optimization process, we introduce a novel conceptual framework to elucidate transferability and identify superfluous constraints-specifically, the response pattern constraint and the token tail constraint-as significant barriers to improved transferability. Removing these unnecessary constraints substantially enhances the transferability and controllability of gradient-based attacks. Evaluated on Llama-3-8B-Instruct as the source model, our method increases the overall Transfer Attack Success Rate (T-ASR) across a set of target models with varying safety levels from 18.4% to 50.3%, while also improving the stability and controllability of jailbreak behaviors on both source and target models.

Preference learning is critical for aligning large language models (LLMs) with human values, with the quality of preference datasets playing a crucial role in this process. While existing metrics primarily assess data quality based on either explicit or implicit reward margins, they often provide contradictory evaluations for the same data. To address this issue, we introduce the alignment potential metric, which quantifies the gap from the model's current implicit reward margin to the target explicit reward margin, thereby estimating the model's potential to align with the preference data. Empirical results demonstrate that training on data selected by this metric consistently enhances alignment performance, surpassing existing metrics across different base models and optimization objectives. Furthermore, our method extends to self-play data generation frameworks, where the metric is used to identify high-quality data within the self-generated content by LLMs. Under this data generation scenario, our method surpasses current state-of-the-art (SOTA) results across various training settings and demonstrates continuous improvements in alignment performance as dataset size and training iterations increase.

Evaluating creativity is challenging, even for humans, not only because of its subjectivity but also because it involves complex cognitive processes. Inspired by work in marketing, we attempt to break down visual advertisement creativity into atypicality and originality. With fine-grained human annotations on these dimensions, we propose a suit of tasks specifically for such a subjective problem. We also evaluate the alignment between state-of-the-art (SoTA) vision language models (VLM) and humans on our proposed benchmark, demonstrating both the promises and challenges of using VLMs for automatic creativity assessment.

Current studies have exposed the risk of Large Language Models (LLMs) generating harmful content by jailbreak attacks. However, they overlook that the direct generation of harmful content from scratch is more difficult than inducing LLM to calibrate benign content into harmful forms. In our study, we introduce a novel attack framework that exploits AdVersArial meTAphoR (AVATAR) to induce the LLM to calibrate malicious metaphors for jailbreaking. Specifically, to answer harmful queries, AVATAR adaptively identifies a set of benign but logically related metaphors as the initial seed. Then, driven by these metaphors, the target LLM is induced to reason and calibrate about the metaphorical content, thus jailbroken by either directly outputting harmful responses or calibrating residuals between metaphorical and professional harmful content. Experimental results demonstrate that AVATAR can effectively and transferable jailbreak LLMs and achieve a state-of-the-art attack success rate across multiple advanced LLMs.

Large Vision-Language Models (LVLMs) have made significant strides in multimodal comprehension, thanks to extensive pre-training and fine-tuning on large-scale visual datasets. However, despite their robust textual safety mechanisms, they remain vulnerable to harmful visual inputs. Existing safeguards-typically relying on pre-filtering or fine-tuning-incur high costs and diminish overall utility. To address this critical vulnerability, we introduce SafeCLIP, a lightweight method that leverages LVLMs inherent multimodal alignment for zero-shot toxic image detection. By projecting CLIPs discarded CLS token into its text space and matching it with toxic descriptors, SafeCLIP detects harmful content without any architectural changes-adding minimal latency and enabling dynamic safety corrections during inference and fine-tuning.Experiments show that SafeCLIP achieves a 66.9% defense success rate with only 3.2% false positive rate and 7.2% overhead. In contrast, state-of-the-art methods achieve 52.9% success but have a 10.7% false positive rate and 210% overhead. Our work demonstrates that leveraging inherent multimodal alignment can yield efficient, low-cost LVLM safety. Code is available at anonymous.4open.science/r/safeclip-2C01.

Early detection of suicide risk from social media text is crucial for timely intervention. While Large Language Models (LLMs) offer promising capabilities in this domain, challenges remain in terms of interpretability and computational efficiency. This paper introduces Evidence-Driven LLM (ED-LLM), a novel approach for clinical marker extraction and suicide risk classification. ED-LLM employs a multi-task learning framework, jointly training a Mistral-7B based model to identify clinical marker spans and classify suicide risk levels. This evidence-driven strategy enhances interpretability by explicitly highlighting textual evidence supporting risk assessments. Evaluated on the CLPsych datasets, ED-LLM demonstrates competitive performance in risk classification and superior capability in clinical marker span identification compared to baselines including fine-tuned LLMs, traditional machine learning, and prompt-based methods. The results highlight the effectiveness of multi-task learning for interpretable and efficient LLM-based suicide risk assessment, paving the way for clinically relevant applications.

In this project, our goal is to determine how to leverage the world-knowledge of pretrained large language models for efficient and robust learning in multiagent decision making. We examine this in a taxi routing and assignment problem where agents must decide how to best pick up passengers in order to minimize overall waiting time. While this problem is situated on a graphical road network, we show that with the proper prompting zero-shot performance is quite strong on this task. Furthermore, with limited fine-tuning along with the one-at-a-time rollout algorithm for look ahead, LLMs can out-compete existing approaches with 50 times fewer environmental interactions. We also explore the benefits of various linguistic prompting approaches and show that including certain easy-to-compute information in the prompt significantly improves performance. Finally, we highlight the LLM's built-in semantic understanding, showing its ability to adapt to environmental factors through simple prompts.

Retrieval-Augmented Generation (RAG) has proven its effectiveness in alleviating hallucinations for Large Language Models (LLMs). However, existing automated evaluation metrics cannot fairly evaluate the outputs generated by RAG models during training and evaluation. LLM-based judgment models provide the potential to produce high-quality judgments, but they are highly sensitive to evaluation prompts, leading to inconsistencies when judging the output of RAG models. This paper introduces the Judge-Consistency (ConsJudge) method, which aims to enhance LLMs to generate more accurate evaluations for RAG models. Specifically, ConsJudge prompts LLMs to generate different judgments based on various combinations of judgment dimensions, utilize the judge-consistency to evaluate these judgments and select the accepted and rejected judgments for DPO training. Our experiments show that ConsJudge can effectively provide more accurate judgments for optimizing RAG models across various RAG models and datasets. Further analysis reveals that judgments generated by ConsJudge have a high agreement with the superior LLM. All codes are available at https://github.com/OpenBMB/ConsJudge.