PCWorld reports that OpenAI will begin testing display ads in ChatGPT within the coming weeks, targeting adult US users including both free and ChatGPT Go subscribers. Sponsored advertisements will appear at the bottom of relevant chatbot responses, clearly separated from organic content, with users maintaining control to view details or reject unwanted ads. This advertising integration aims to make AI tools more accessible to broader audiences while potentially reducing current usage restrictions on the platform. In early December of last year, OpenAI mentioned the possibility of adding advertisements to ChatGPT. Now, the AI company has confirmed that it'll soon start testing display ads in the AI chatbot. To start, sponsored ads will appear at the bottom of ChatGPT responses when relevant products and/or services are mentioned in an ongoing conversation with the chatbot. The ads will be separated from the "organic" response, and you'll be able to see more details about why that particular ad was displayed, as well as choose to reject it if you wish.

Welcome back to, TIME's new twice-weekly newsletter about AI. If you're reading this in your browser, why not subscribe to have the next one delivered straight to your inbox? What to Know: Musk v. Altman Two artificial intelligence heavyweights will face off in court this spring, in a case that could have far-reaching outcomes for the future of AI. A judge ruled on Thursday that Elon Musk's lawsuit against Sam Altman, Microsoft, and other OpenAI co-founders can proceed to a jury trial, dismissing OpenAI's attempts to get the case thrown out. The lawsuit relates to the early days of OpenAI, which started as a nonprofit that was funded by around $38 million in donations from Musk.

How to claim Verizon's $20 outage credit He gave millions in seed funding. Part of a lawsuit accusing OpenAI of abandoning its non-profit status claims Musk is owed anywhere from $79 billion to $134 billion in damages for the "wrongful gains" of OpenAI and Microsoft. Musk claims in the filing that he's entitled to a chunk of the company's recent $500 billion valuation, after contributing $38 million in "seed funding" during the AI company's early years. It wasn't just money -- according to the filing, Musk helped advise on key employee recruitment, introductions with business contacts and startup advice. If this sounds familiar, it's because the lawsuit dates back to March 2024.

Thousands of Companies Are Driving China's AI Boom. How the Cyberspace Administration of China inadvertently made a guide to the country's homegrown AI revolution. When DeepSeek burst onto the global stage in January 2025, it seemed to appear out of nowhere. But the large language model was just one of the thousands of generative AI tools that have been released in China since 2023--and there's a public archive of every single one of them. Here are 23 ways China is rewiring the future .

Elon Musk is seeking between $79 billion and $134 billion in damages over his claims that OpenAI defrauded him by abandoning its nonprofit roots and partnering with Microsoft. Elon Musk wants OpenAI and Microsoft to pay him damages in the range of $79 billion to $134 billion over his claims that the generative AI company defrauded him by abandoning its nonprofit roots and partnering with the software giant. Musk's lawyer detailed the damages request in a court filing Friday, a day after a federal judge rejected a final bid by OpenAI and Microsoft to avoid a jury trial set for late April in Oakland, California. Citing calculations by a financial economist expert witness, C. Paul Wazzan, the filing says Musk is entitled to a chunk of OpenAI's current $500 billion valuation after he was defrauded of the $38 million in seed money he donated to OpenAI when he helped found the startup in 2015. OpenAI and Microsoft later disputed the calculations.

How to claim Verizon's $20 outage credit The latest filing in the lawsuit claims that Musk deserves anywhere from $79 billion to $134 billion from wrongful gains. We now have some idea of what's at stake in the longstanding feud between Elon Musk and OpenAI. As first reported by, the latest filing, as part of a lawsuit that accuses the AI giant of abandoning its non-profit status, claims that Musk is owed anywhere between $79 billion and $134 billion in damages from the wrongful gains of OpenAI and Microsoft. Musk claimed in the filing that he's entitled to a portion of OpenAI's recent valuation at $500 billion, after contributing $38 million in seed funding during the AI company's startup years. Along with providing roughly 60 percent of the nonprofit's seed funding, Musk offered recruiting of key employees, introductions with business contacts and startup advice, according to the filing.

Datacentres and industrial complexes used by Google, Microsoft and Amazon in Medemblik, the Netherlands. Datacentres and industrial complexes used by Google, Microsoft and Amazon in Medemblik, the Netherlands. 'We could hit a wall': why trillions of dollars of risk is no guarantee of AI reward Progress of artificial general intelligence could stall, which may lead to a financial crash, says Yoshua Bengio, one of the'godfathers' of modern AI Will the race to artificial general intelligence (AGI) lead us to a land of financial plenty - or will it end in a 2008-style bust? Trillions of dollars rest on the answer. The figures are staggering: an estimated $2.9tn (£2.2tn) being spent on datacentres, the central nervous systems of AI tools; the more than $4tn stock market capitalisation of Nvidia, the company that makes the chips powering cutting-edge AI systems; and the $100m signing-on bonuses offered by Mark Zuckerberg's Meta to top engineers at OpenAI, the company behind ChatGPT. These sky-high numbers are all propped up by investors who expect a return on their trillions.

Leaders at Mira Murati's startup believe Barret Zoph engaged in an incident of "serious misconduct." The details are now coming to light. Leaders at Mira Murati's Thinking Machines Lab confronted the startup's cofounder and former CTO, Barret Zoph, over an alleged relationship with another employee last summer, WIRED has learned. That relationship was likely the alleged "misconduct" that has been mentioned in prior reporting, including by WIRED . To protect the privacy of the individuals involved, WIRED is not naming the employee in question.

How to claim Verizon's $20 outage credit Free and Go tier users in the US will start seeing sponsored content soon. A screenshot illustrating what ads will look like in ChatGPT. OpenAI plans to start testing ads inside of ChatGPT in the coming weeks. In a blog post published Friday, the company said adult users in the US of its free and Go tiers (more on the latter in a moment) would start seeing sponsored products and services appear below their conversations with its chatbot. Ads will be clearly labeled and separated from the organic answer, OpenAI said, adding any sponsored spots would not influence the answers ChatGPT generates.

Adverts will soon appear at the top of the AI tool ChatGPT for some users, the company OpenAI has announced. The trial will initially take place in the US, and will affect some ChatGPT users on the free service and a new subscription tier, called ChatGPT Go. This cheaper option will be available for all users worldwide, and will cost $8 a month, or the equivalent pricing in other currencies. OpenAI says during the trial, relevant ads will appear after a prompt - for example, asking ChatGPT for places to visit in Mexico could result in holiday ads appearing. In example screenshots shared by the firm, the ads look like banners.