We postulate that the nature of information items plays a vital role in the observed spread of these items in a social network. We capture this intuition by proposing a model that assigns to every information item two parameters: endogeneity and exogeneity. The endogeneity of the item quantifies its tendency to spread primarily through the connections between nodes; the exogeneity quantifies its tendency to be acquired by the nodes, independently of the underlying network. We also extend this item-based model to take into account the openness of each node to new information. We quantify openness by introducing the receptivity of a node. Given a social network and data related to the ordering of adoption of information items by nodes, we develop a maximum-likelihood framework for estimating endogeneity, exogeneity and receptivity parameters. We apply our methodology to synthetic and real data and demonstrate its efficacy as a data-analytic tool.

We present a new algorithm for inferring the home locations of Twitter users at different granularities, such as city, state, or time zone, using the content of their tweets and their tweeting behavior. Unlike existing approaches, our algorithm uses an ensemble of statistical and heuristic classifiers to predict locations. We find that a hierarchical classification approach can improve prediction accuracy. Experimental evidence suggests that our algorithm works well in practice and outperforms the best existing algorithms for predicting the location of Twitter users.

Micro-blogging sites such as Facebook, Twitter, Google+ present a nice opportunity for targeting advertisements that are contextually related to the microblog content. By virtue of the sparse and noisy text makes identifying the microblogs suitable for advertising a very hard problem. In this work, we approach the problem of identifying the microblogs that could be targeted for advertisements as a two-step classification approach. In the first pass, microblogs suitable for advertising are identified. Next, in the second pass, we build a model to find the sentiment of the advertisable microblog. The systems use features derived from the Part-of-speech tags, the tweet content and uses external resources such as query logs and n-gram dictionaries from previously labeled data.This work aims at providing a thorough insight into the problem and analyzing various features to assess which features contribute the most towards identifying the tweets that can be targeted for advertisements.

Nowadays, the use of social media such as Twitter is necessary to monitor trends of people on political issues. As a case study, we collected the main stream of Twitter related to the 2010 UK general election during the associated period. We analyse the characteristics of the three main parties in the election. Also, we propose a simple and practical algorithm to identify the political leaning of users using the amount of Twitter messages which seem related to political parties. The experimental results showed that the best-performing classification method -- which uses the number of Twitter messages referring to a particular political party -- achieved about 86% classification accuracy without any training phase.

Twitter, used in 200 countries with over 250 milliontweets a day, is a rich source of local news from aroundthe world. Many events of local importance are first reportedon Twitter, including many that never reach newschannels. Further, there are often only a few tweetsreporting each such event, in contrast with the largervolumes that follow events of wider significance. Eventhough such events may be primarily of local importance,they can also be of critical interest to some specificbut possibly far flung entities: For example, a firein a supplier’s factory half-way around the world maybe of interest even from afar. In this paper we describehow this ‘long tail’ of events can be detected in spite oftheir sparsity.We then extract and correlate informationfrom multiple tweets describing the same event. Ourgeneric architecture for converting a tweet-stream intoevent-objects uses locality sensitive hashing, classification,boosting, information extraction and clustering.Our results, based on millions of tweets monitored overmany months, appear to validate our approach and architecture:We achieved success-rates in the 80% rangefor event detection and 76% on event-correlation; we also reduced tweet-comparisons by 80% using LSH.

Social media profiles are telling examples of the everyday need for disclosure and concealment. The balance between concealment and disclosure varies across individuals, and personality traits might partly explain this variability. Experimental findings on the relationship between information disclosure and personality have been so far inconsistent. We thus study this relationship anew with 1,313 Facebook users in the United States using two personality tests: the big five personality test and the self-monitoring test. We model the process of information disclosure in a principled way using Item Response Theory and correlate the resulting user disclosure scores with personality traits. We find a correlation with the trait of Openness and observe gender effects, in that, men and women share equal amount of private information, but men tend to make it more publicly available, well beyond their social circles. Interestingly, geographic (e.g., residence, hometown) and work-related information is used as relationship currency, in that, it is selectively shared with social contacts and is rarely shared with the Facebook community at large.

The activity of labeling of documents according to their content is known as text categorization. Many experiments have been carried out to enhance text categorization by adding background knowledge to the document using knowledge repositories like Word Net, Open Project Directory (OPD), Wikipedia and Wikitology. In our previous work, we have carried out intensive experiments by extracting knowledge from Wikitology and evaluating the experiment on Support Vector Machine with 10- fold cross-validations. The results clearly indicate Wikitology is far better than other knowledge bases. In this paper we are comparing Support Vector Machine (SVM) and Na\"ive Bayes (NB) classifiers under text enrichment through Wikitology. We validated results with 10-fold cross validation and shown that NB gives an improvement of +28.78%, on the other hand SVM gives an improvement of +6.36% when compared with baseline results. Na\"ive Bayes classifier is better choice when external enriching is used through any external knowledge base.

Conditional independence testing is an important problem, especially in Bayesian network learning and causal discovery. Due to the curse of dimensionality, testing for conditional independence of continuous variables is particularly challenging. We propose a Kernel-based Conditional Independence test (KCI-test), by constructing an appropriate test statistic and deriving its asymptotic distribution under the null hypothesis of conditional independence. The proposed method is computationally efficient and easy to implement. Experimental results show that it outperforms other methods, especially when the conditioning set is large or the sample size is not very large, in which case other methods encounter difficulties.

In addition, the Dirichlet prior is known as a distribution that ensures likelihood equivalence; this score is known as \Bayesian Dirichlet equivalence (BDe)" (Heckerman et al., 1995). Given no prior knowledge, the Bayesian Dirichlet equivalence uniform (BDeu), as proposed earlier by Buntine (1991), is often used. Actually, BDe(u) requires an \equivalent sample size (ESS)", which re ects the degree of a user's prior belief. Moreover, recent studies have demonstrated that ESS plays an important role in the resulting network structure estimate. Steck and Jaakkola (2002) demonstrated that the deletion of an arc in a Bayesian network is more likely to occur as ESS goes asymptotically to zero for a large sample.

Structure learning of Gaussian graphical models is an extensively studied problem in the classical multivariate setting where the sample size n is larger than the number of random variables p, as well as in the more challenging setting when p>>n. However, analogous approaches for learning the structure of graphical models with mixed discrete and continuous variables when p>>n remain largely unexplored. Here we describe a statistical learning procedure for this problem based on limited-order correlations and assess its performance with synthetic and real data.