Information Retrieval


Digital Marketing Tips For Small Businesses 2015 - Booming

#artificialintelligence

Today, Businesses Have More Ways – And Places – Than Ever To Market Themselves.Your Local Digital Marketing Strategy Should Specifically Target And Appeal To Potential Customers In Your Geographic Area. Many Local Companies Have Used Some Form Of Digital Marketing Online Even If They Are Not Aware Of It.This Is An Important Local Digital Marketing Tip For Any Business. It's Also Important That You Get Your Local Seo Strategy Right So Your Business Scores A Consistently High Rank On Local Search Engine Results Pages.So Make Sure You Include Your Location Information In Keywords. NOTE: Local Digital Marketing Strategy You Choose For Your Local Business, It's Important To Track Your Progress And Find Out What Is Working And What Isn't.Remember Creating Content That Is Relevant To Your Business And Making It Searchable Is Key.


Google Adds AI-Powered Job Listings To Search Engine

#artificialintelligence

On Tuesday, Google said it will begin serving up help-wanted job descriptions that its search engine collects across the Internet with help from artificial intelligence. The tool aggregates data from sites like LinkedIn, Monster, WayUp, CareerBuilder, and Glassdoor will include employer ratings from former and current and provide the distance for a typical commute to the job locations. It's a departure from the way that Google has aggregated and served information in its search engine in the past. It is driven by "Google Search ranking algorithm," so in addition to adding the correct structured data on pages, companies must follow specific quality guidelines so that Google can properly index and rank the pages.


Google's search engine aims to become employment engine

Daily Mail

Google will also show employer ratings from current and former workers, as well as typical commute times to job locations. Google will also show employer ratings from current and former workers, as well as typical commute times to where a job is located. 'At Google I/O this year, we announced Google for Jobs, a new company-wide initiative focused on helping both job seekers and employers, through collaboration with the job matching industry,' the firm said. 'One major part of this effort is launching an improved experience for job seekers on Google Search.


Google launches its AI-powered jobs search engine

#artificialintelligence

Google today launched a new jobs search feature right on its search result pages that lets you search for jobs across virtually all of the major online job boards like LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder and Facebook and others. With this new feature, is now available in English on desktop and mobile, all you have to type in is a query like "jobs near me," "writing jobs" or something along those lines and the search result page will show you the new job search widget that lets you see a broad range of jobs. Once you find a job, Google will direct you to the job site to start the actual application process. It currently has no plans to let employers posts jobs directly to its jobs search engine for example (though that would surely be lucrative).


Google's search engine aims to become employment engine

Boston Herald

Google is trying to turn its search engine into an employment engine. Beginning Tuesday, job hunters will be able to go to Google and see help-wanted listings that its search engine collects across the internet. The results will aim to streamline such listings by eliminating duplicate jobs posted on different sites. This detailed jobs information is a departure from the way Google's main search engine has traditionally shown only bare-bones links to various help-wanted sites.


Google's Search Engine Aims to Become Employment Engine

U.S. News

This image provided by Google shows examples of help-wanted listings displayed on a smartphone. Google is trying to turn its search engine into an employment engine. Beginning Tuesday, June 20, 2017, job hunters will be able to go to Google and see help-wanted listings that its search engine is collecting across the internet. Google will also show employer ratings from current and former workers, as well as typical commute times to where a job is located.


The Death of Organic Search (As We Know It) - Search Engine Journal

#artificialintelligence

I've never written one personally but I was having a discussion with the author of a great piece here on Search Engine Journal on AI and its impact on search and the question came up: Between machine learning and the limited space available for organic search, is it on its death spiral? Between machine learning, the limited space available for organic search, and the growth of both voice search and personal assistants, is it on its death spiral? To paint the picture of where this is going, let's look at just some of the changes over the past little while: I'm sure you can see the trend: Google is crafting the results layout in a way that minimizes the impact of organic results on commercially intent searchers. Not coincidentally, Google announced their personal assistant being released on all phones running Android 6.0 and above, taking us beyond running simple queries on our phone and onto more complicated communications and interactions with other systems -- all in a conversational manner.


Introductory Guide To Excel

@machinelearnbot

This article is contributed by Atiq Rehman. For each one we've included a simple SEO based example of it in use. We've also included notes on it's uses for day-to-day SEO work and a link or two to useful more technical articles. It contains a beginners guide to error checking, a list of the 17 Excel shortcuts that you'll actually use day-to-day, links to some great Excel sites if you want to find out more and finally a brief note on SEO Tools For Excel, an SEO focused Excel add-in.


Artificial Intelligence and the Future of Search Engines

#artificialintelligence

Currently, Google's RankBrain, an AI process used help set search engine rankings, is having a major impact which is only expected to expand. RankBrain considers the user's history for each query which means that more information is used to determine the appropriate search ranking. As a result, I received an advanced assignment to teach 170 Chinese students, between the ages of 5-14 years in conversational English and grammar. These special type of cells remain in your brain your entire life, meaning you are technically capable of forming new brain cells throughout your entire life.


Amazon rejects AI2's Alexa skill voice-search engine. Will it build one?

#artificialintelligence

So the Allen Institute For Artificial Intelligence figured it'd build a full-fledged voice keyword search engine for Alexa skills. But when AI2 submitted the Skill Search engine to the Alexa platform, Amazon rejected it, citing that "We don't allow skills that recommend skills to customers at this time. It provides a discovery opportunity for skill developers looking to get more users, and highlighting the breadth of skills could make Alexa look more attractive compared to alternatives like Google Home that don't have as well established of an ecosystem. Some might consider this unfair, but it's pretty standard procedure in tech, and since the policy was clearly spelled out before AI2 submitted its search engine, Amazon isn't pulling the rug out from anyone.