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What Chatbots Are Teaching Us About the Future of Marketing

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Can we have creative that scales and customizes itself? Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser hoping to make it in a world profuse with new and amazing digital experiences. When, and how, do we "hand off" the experience from the machine to the human, and vice versa? Programmatic targeting is facing a similar issue, in an industry unsure how the coupling mechanism between man and machine should work.



Issue #73 H Weekly

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This week – a massive investment in the world's first neural prosthetic for human intelligence enhancement, Chinese version of DARPA's Grand Challenge, MIT is ready for Halloween with a horror AI, the self-driving truck delivered a precious cargo of 50 000 beers and more! Bryan Johnson announced he's investing $100M dollars into Kernel, a company that built the world's first neural prosthetic for human intelligence enhancement. Bryan said he did it "in an effort to enhance human intelligence and reimagine our future. Unlocking our brain is the most significant and consequential opportunity in history -- and it's time sensitive." Wired takes a closer look at three teams that were competing at the first Cyborg Olympics – one from exoskeleton race, one from arm prosthetic competition and one that was stimulating paralyzed muscles in a cycling race.


How 3D Printing and IBM Watson Could Replace Doctors

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Health care executives from IBM Watson and Athenahealth athn debated that question onstage at Fortune's inaugural Brainstorm Health conference Tuesday. In addition to partnering with Celgene celg to better track negative drug side effects, IBM ibm is applying its cognitive computing AI technology to recommend cancer treatment in rural areas in the U.S., India, and China, where there is a dearth of oncologists, said Deborah DiSanzo, general manager for IBM Watson Health. For example, IBM Watson could read a patient's electronic medical record, analyze imagery of the cancer, and even look at gene sequencing of the tumor to figure out the optimal treatment plan for a particular person, she said. "That is the promise of AI--not that we are going to replace people, not that we're going to replace doctors, but that we really augment the intelligence and help," DiSanzo said. Athenahealth CEO Jonathan Bush, however, disagreed.


#WorkTrends Preview: How Artificial Intelligence Can Change HR and Recruiting - TalentCulture

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Robots are taking over the World. But something that is going to be a game changer is about to take over the world of HR. Artificial Intelligence or AI is coming to an HR department near you and maybe sooner than you think. Artificial intelligence is going to do for HR what the car did for transportation. It's going to transform how we look at data, what data is worth considering and help us to interpret the intricacies of big data.


Adobe Seeks Respect for New Artificial Intelligence Tech

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Could AI kill off the conversion optimisation consultant? Stay up-to-date on the topics you care about. We'll send you an email alert whenever a news article matches your alert term. It's free, and you can add new alerts at any time.


Adobe Says Sensei AI Makes Its Software Smarter

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Add Adobe Systems to the list of software companies proclaiming themselves to be artificial intelligence powers. It's in august company: IBM ibm, Microsoft, Salesforce crm are all wrapping themselves in the artificial intelligence (aka AI) mantle. On Tuesday, Adobe adbe will show off Sensei, an array of AI technology that it is already adding to software applications for creating and publishing documents, and for analyzing and tracking web and mobile application performance. "Sensei" is the Japanese term for a respected teacher or leader. Adobe founded in 1982, is a venerable force in the creative software world--it's behind familiar tools including the Portable Document Format (PDF) used to format and distribute professional-looking documents; Photoshop for editing photographs; Illustrator for creating graphics; and InDesign for creating professional-looking documents for print or online.


Machine Learning: Three Areas That Need Caution

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In'Hyper-Automation' Push, Wipro To Use AI To Do The Work Of 10000 Engineers By End Of ... Stay up-to-date on the topics you care about. We'll send you an email alert whenever a news article matches your alert term. It's free, and you can add new alerts at any time.


Adobe's Project Felix Uses AI to Help You Craft Hyper-Realistic 3-D Renderings

WIRED

Stefano Corazza is a computer scientist at Adobe, but when I met him, he was pretending to be an ad exec selling a new cherry-flavored soft drink. But before he could create the ad, he needed a photo of the product. "You design something, then make it, then photograph it, then show the photos to an audience," he says. Unless you're using Project Felix, the 3-D rendering tool Adobe unveiled today. In about five minutes, using little more than two stock images, Corazza whipped up a hyper-realistic image of a bottle of Cherry Blast.


Facebook bans Admiral from using profile data for insurance quotes, hours after it was launched

The Independent - Tech

Facebook has banned an insurance company from using people's profiles to price their insurance. Just hours after Admiral announced that it would launch a new app that scoured Facebook profiles and tried to work out their personalities, the site has said that the plan breaks its terms and so will be banned. Admiral had hoped that by using Facebook information it could build up a picture of people, and hopefully work out whether they were more or less likely to crash. Customers could be given up to a 15 per cent discount if they signed up to the app. Connected company president Shigeki Tomoyama addresses a press briefing as he elaborates on Toyota's "connected strategy" in Tokyo.