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Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

#artificialintelligence

Snapchat debuted its camera-equipped Spectacles this fall. Snapchat is adding ways to optimize campaign performance with the help of machine learning. Earlier this month, Snap Inc. began rolling out what it calls Goal-Based Bidding (GBB). The option, available to marketers buying ads through Snapchat's API, uses machine learning to know which users are most likely to swipe a certain type of ad. Here's how it works: With goal-based bidding, advertisers can inform Snapchat of when their main goal is increasing swipe-ups--perhaps for app installs, web views or movie trailers--instead of focusing solely on impressions.



Drones, AR, and an IoT Survival of the Fittest: 10 Tech Trends for 2017

#artificialintelligence

Next year, IoT-related conversations will everything from augmented reality to machine learning to voice recognition, according to three industry experts we spoke with. While the field of IoT companies ballooned in 2016, a handful of winners will likely become evident in 2017. Here's their advice on how to stay competitive in a maturing marketplace. THINKstrategies believes organizations can jumpstart their corporate IoT initiatives in 2017 by turning around the "long-tail" idea. "For many organizations, the IoT idea is too big to gain momentum until corporate decision-makers are more confident with their IoT readiness," says THINKstrategies' managing director, Jeff Kaplan.


Building privacy into artificial intelligence and automated systems

#artificialintelligence

The pervasiveness of and increasing authority vested in artificial intelligence and autonomous systems has created tremendous anxiety amongst the public. This has led to industry- and academic-based initiatives to address ethics in AI/AS through research and public engagement. The IEEE Global Initiative for Ethical Considerations in the Design of Artificial Intelligence and Autonomous Systems is one such initiative designed to support engineers and serve as a springboard for developing operational IEEE Standards in AI ethics. Last week the IEEE Global Initiative released version one of its working reference, entitled "Ethically Aligned Design: A Vision for Prioritizing Human Wellbeing with Artificial Intelligence and Autonomous Systems." I had the honor of working with experts in information privacy and contributing to the Personal Data and Individual Access Control Committee.


Just How Dangerous Is Alexa? @ThingsExpo #IoT #M2M #Security

#artificialintelligence

The "willing suspension of disbelief" is the idea that the audience (readers, viewers, content consumers) is willing to suspend judgment about the implausibility of the narrative for the quality of the audience's own enjoyment. We do it all the time. Two-dimensional video on our screens is smaller than life and flat and not in real time, but we ignore those facts and immerse ourselves in the stories as if they were real. We have also learned the "conventions" of each medium. While we watch a movie or a video, we don't yell to the characters on the screen "Duck!" or "Look out!" when something is about to happen to them.


The 2017 trend: Artificial Intelligence

#artificialintelligence

It is hardly surprising Artificial Intelligence is the number one ICT trend for 2017. We already have been warned about the rise of A.I. by Elon Musk, Stephen Hawking, Bill Gates and others. Their message is that our society can potentially benefit from Artificial Intelligence, but researchers must not create something that cannot be controlled. Coming years we will see in which direction this is heading. Artificial Intelligence is not something new.


Machine Learning: An Analytical Invitation to Actuaries

@machinelearnbot

This post highlights the various value-additions that machine learning can provide to actuaries in their analytical work for insurance companies. As such, a key problem of swapping specific risk for systematic risk in general insurance ratemaking is highlighted along with key solutions and applications of machine learning algorithms to various insurance analytical problems. 'In pricing, are we swapping specific risk for systematic risk?'[1] The hypothesis is that in normal market conditions, premiums are kept at low levels to increase revenues and market share. The traditional approach requires precise figures (point estimates) and so leads to understatement of uncertainty.


Just 3000 Ride-Share Vehicles Could Replace NYC's Whole Taxi Fleet

Forbes - Tech

Two former allies of New Jersey Governor Chris Christie plan to appeal their conviction for intentionally causing traffic gridlock in Fort Lee during morning rush hour for a week in September 2013. Over the past five years, mobile tech has allowed companies like Uber, Lyft, and Juno to disrupt traditional travel with a new ride-hail industry worth billions. According to recent figures from the Massechusetts Institute of Technology (MIT), a mere 3000 ride-pools could even handle the business of New York City's entire taxi fleet with hardly any delay--provided, of course, that riders are willing to share. A study by MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) revealed this week that ride-sharing platforms similar to UberPOOL and Lyft Line could handle the passenger traffic of NYC's 14,000 taxis with just a few thousand vehicles. In addition, the team says, such programs could help reduce congestion on city streets (if not its' sidewalks) by an impressive 300%.


No dodging that conference call now: Volvo adds in-car Skype for Business, will test Cortana too

ZDNet

The Skype for Business in-car app can improve productivity and safety, Volvo says. Volvo says it will add Microsoft's Skype for Business app to its new 90 Series range of cars. Motorists will be able to view upcoming meetings and their participants, and take part with one click via the vehicle's large central display, the car maker said. According to Volvo, its deal with Microsoft also includes "the exploration of using Cortana", Microsoft's digital personal assistant, with the "express intention" of adding voice recognition and contextual insights to predict the needs of drivers. Ericsson will provide the cloud-based infrastructure for the service.


Three new year's resolutions Google needs to keep in 2017

ZDNet

Alphabet and Google began to embrace practicality in 2016 as the two closely related entities changed course on a number of efforts. After many years of teasing its own self-driving car, it chose instead to become a vendor of car technology. But in more pedestrian device pursuits, the company shifted toward going its own way. It took its virtual reality endeavors to the next level with Daydream, took ownership of its vision for Android phones with the Pixel, and threw its weight around the home with its answer to the Amazon Echo and its tripartite router solution Google Wi-Fi. Here are some things Google could do in 2017 to shore up its path. As I discussed in my column on Apple's new year's resolutions, the home environment allows providers to pick up a different set of requests than in the mobile environment offers.