Mohammad Shihadah, the founder of IDENTV discusses that less than two decades into the twenty-first century and AI and marketing are set to be a match made in heaven. With so much confusion over emerging technologies, here's how marketers can keep up with AI advances The artificial intelligence (AI) revolution is upon us, and advanced machines have begun to make their way into the world of marketing. IBM's Watson is working with brands to provide weather data and help make relevant recipe recommendations. AI companion Aiden provides marketing execs a holistic view of campaign data. And Google's AI-powered recurrent neural networks (RNN) look set to replace ad targeting with automated'memories'.

The dream of artificial intelligence has been alive for about as long as we have had computers, if not longer, and thanks to recent advancements in hardware and machine learning, that dream is now more real than ever. And it has potential not only as a business tool but as something that can benefit the entire human race, from curing cancer to improving life for the visually impaired. At this year's South by Southwest Interactive conference in Austin, Texas, one of the big trends was AI for social good, and Brian Fanzo (pictured), founder and chief executive of iSocialFanz LLC, sat down with theCUBE host John Furrier at the Intel AI Lounge to talk about the role of technology in today's socially conscious world. According to Fanzo, the modern consumer has high expectations for what technology can do, and those expectations are shaping the future of the tech industry. "I think today's generation has a bigger megaphone and is not afraid to say what they want," Fanzo said.

Anyone who's ever landed in the passenger seat with someone learning to drive will admit to being at least slightly nervous. Thanks to advances in artificial intelligence (AI) controls, you may never again have to worry if Jr. makes a mistake behind the wheel. Just make sure your car has enough miles under its belt to know how to avoid a wreck. That's right, artificial intelligence is coming to consumer vehicles, and it could happen as soon as five years from now. While the media has focused primarily on the way this new technology allows for potentially self-driving cars, there are a number of other features and perks that come along with it.

As the artificial intelligence market is projected to grow by 53% in by 2020, advertisers are looking for ways to use the technology to their advantage. Vernon Vasu, CMO at ReFUEL4 states that researchers are looking into using AI for creative development in the future, but for now advertisers can use AI's incredible data mining and organizing capabilities to understand audiences like never before Artificial intelligence is one of the most buzzed-about terms in technology. The AI market is estimated to reach $5.05 billion USD by 2020, up from $419.7 million USD in 2014 – a 53% increase. With the launch of Facebook's chatbots, Amazon's Echo, and IBM's Watson, companies in many fields are considering how they can use new AI tools to their advantage. Advertising agencies that use AI, machine learning, and image recognition are hyper-targeting consumers by learning their interests and tastes.

The burdens on today's CMOs are increasing: they're taking on larger roles and budgets -- while needing insight into an increasingly complex customer journey. Now we must simultaneously understand our customers, keep up with their every move across channels in an increasingly complex customer journey, and take on bigger budgets while adapting to a bigger seat at the executive table, as sales and service will soon roll up into our department. In many respects this has thrust marketers into becoming not only data-literate but also data-fluent practitioners. This means we must be capable of defining the KPIs. We need to ensure that all marketing metrics, be they social, brand health, or email, align with and support our overarching business goals.

Last time around, in ZeniMax's suit against Facebook-owned Oculus, the virtual realty giant was found to owe the plaintiff $500 million because founder Palmer Luckey was judged to have violated a non-disclosure agreement. That was the bad news, but ZeniMax's other allegations were dismissed. Still, a half-billion bucks is a lot. Today, according to TechCrunch, Oculus dodged a bullet when a second breach-of-contract suit, this time filed by Total Recall Technologies, was dismissed by the court. TRT had filed suit in 2015, alleging that Luckey had violated an NDA he'd signed when he visited the company during development of the Oculus Rift.

Artificial intelligence is making our lives easier, but won't be a threat to human existence, according to panel of practitioners in the space. "One of the biggest misconceptions today about autonomous robots is how capable they are," said Brenna Argall, faculty research scientist at the Rehabilitation Institute of Chicago, during a recent Chicago Innovation Awards event. "We see a lot of videos online showing robots doing amazing things. What isn't shown is the hours of footage where they did the wrong thing," she said. "The reality is that robots spend most of their time not doing what they're supposed to be doing."

Artificial intelligence could enhance the decision-making capacities of human beings and make us much better than we are. Or, it could destroy the human race entirely. We could soon find out. In an engrossing lecture Friday morning, political scientist and software developer Clifton van der Linden said the world may be on the brink of a super machine intelligence that has the full range of human intelligence, as well as autonomous decision-making. And that emerging reality has many of the great human minds worried about our future.

One of the theoretical advantages of software, artificial intelligence, algorithms, and robots is that they don't suffer many human foibles. They don't get sick or tired. They are polite -- or rude -- to everyone in equal measure. The reality, of course, is different. Technology is designed by humans in all their frailty. As a result, it is eminently capable of perfect human behavior.

Last year, FORBES MIDDLE EAST launched its first ever list of promising U.A.E. We have expanded it from 25 to 50, with an additional 50 to watch. Despite a tougher economic environment, venture capitalists are not holding back.