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Samsung plans to make its range of smartphones smarter with its acquisition of Viv, an AI virtual assistant platform started by the man who created Siri. The South Korean electronics company, which has been grappling with extended fallout from its recalled Galaxy Note 7, announced Wednesday that it was buying Viv, the machine-learning virtual assistant company started by Siri founder Dag Kittlaus. Where interactions with many of today's virtual assistants still requires users to dumb down their requests into somewhat robotic language, the AI goal is natural language interaction with a virtual assistant that can process layered requests and remember contextual user details. Dag Kittlaus, founder of AI company Viv, was also the man behind Siri, which he sold to Apple.

Samsung has been conspicuously silent as other big platforms like Apple, Google, and Microsoft have made announcement after announcement about artificial intelligence and voice-based personal assistants this year. That seems to have changed with the big news today that Samsung has acquired Viv Labs, the AI firm run by the same people who created Apple's personal digital assistant, Siri. Viv has created a voice-based digital assistant that can guide a user through a conversation that leads to a purchase. The assistant can actually make the purchase without requiring the user to go out to an app to close the deal. Viv may be unique in the field of virtual assistants for having done the legwork of connecting the assistant with retailers and product information in the background.

"Sandia National Laboratories researchers are drawing inspiration from neurons in the brain, such as these green fluorescent protein-labeled neurons in a mouse neocortex, with the aim of developing neuro-inspired computing systems to reboot computing. "Summary: Researchers explore neural computing to extend Moore's Law. Sandia explores neural computing to extend Moore's Law. Computation is stuck in a rut. The integrated circuits that powered the past 50 years of technological revolution are reaching their physical limits.

From Siri creator Dag Kittlaus comes Viv, a product that aims to be the next generation personal assistant. Kittlaus sat down with USA TODAY's Ed Baig to talk about Viv and where he thinks its headed. Samsung plans to make its range of smartphones smarter with its acquisition of Viv, an AI virtual assistant platform started by the man who created Siri. SAN FRANCISCO -- Samsung Electronics just accelerated into the voice-assistant fast lane. The South Korean electronics company, which has been grappling with extended fallout from its recalled Galaxy Note 7, announced Wednesday that it was buying Viv, the machine-learning virtual assistant company started by Siri founder Dag Kittlaus.

Major technology firms have joined forces in a partnership on artificial intelligence, aiming to cooperate on "best practices" on using the technology "to benefit people and society." Microsoft, Amazon, Google, Facebook, IBM, and Google-owned British AI firm DeepMind on Wednesday announced a non-profit organization called "Partnership on AI" focused on helping the public understand the technology and practices in the field. The move comes amid concerns that new artificial intelligence efforts could spin out of control and end up being detrimental to society. The companies "will conduct research, recommend best practices, and publish research under an open license in areas such as ethics, fairness, and inclusivity; transparency, privacy, and interoperability; collaboration between people and AI systems; and the trustworthiness, reliability, and robustness of the technology," according to a statement. Academics, non-profit groups, and specialists in policy and ethics will be invited to join the board of the Partnership on Artificial Intelligence to Benefit People and Society (Partnership on AI).

A stage demo of Viv earlier this year on a MacBook showed how it could launch app-like things via voice. Samsung appears poised to shake up the market for voice assistants with its latest acquisition. The electronics giant said Wednesday it had agreed to acquire Viv Labs, the artificial intelligence startup behind Viv -- the voice assistant that aims to handle everyday tasks for you all on its own. The multiplatform software can be used to do things like order flowers, book a hotel room, or research weather conditions, all through natural language commands. Terms were not revealed, and Samsung declined to comment on the sale price for the San Jose, Calif.-based company, which says it has about 50 employees.

Samsung has agreed to acquire Viv, an AI and assistant system co-founded by Dag Kittlaus, Adam Cheyer and Chris Brigham -- who created Siri, which was acquired by Apple in 2010. The three left Apple in the years after the acquisition and founded Viv in 2012. Pricing information was not available, but we'll check around. Viv has been billed as a more extensible, powerful version of Siri. Viv will continue to operate as an independent company that will provide services to Samsung and its platforms.

Sometimes, it's the little changes to language that give away a company's ambition. At the unveiling of Google's new Pixel phones yesterday, CEO Sundar Pichai started the event not by talking about what users can get from Google, but what they can get from their Google. Using artificial intelligence and its new digital assistant, said Pichai, Google's computing power will be available in every facet of users' lives. It'll be seamless and pervasive. "Our goal," he said, "is to build a personal Google for each and every user." Not a single Google that we all can use, but an individualized Google for everyone.

Samsung said in a statement it plans to integrate the San Jose-based company's AI platform, called Viv, into the Galaxy smartphones and expand voice-assistant services to home appliances and wearable technology devices. Technology firms are locked in an increasingly heated race to make AI good enough to let consumers interact with their devices more naturally, especially via voice. Alphabet's Google is widely considered to be the leader in AI, but others including Amazon.com, Apple and Microsoft have also launched their own offerings including voice-powered digital assistants. Samsung, the world's top smartphone maker, is also hoping to differentiate its devices, from phones to fridges, by incorporating AI.