Industry
A Joint Optimization Model for Image Summarization Based on Image Content and Tags
Yu, Hongliang (Peking University) | Deng, Zhi-Hong (Peking University) | Yang, Yunlun (Peking University) | Xiong, Tao (The Johns Hopkins University)
As an effective technology for navigating a large number of images, image summarization is becoming a promising task with the rapid development of image sharing sites and social networks. Most existing summarization approaches use the visual-based features for image representation without considering tag information.In this paper, we propose a novel framework, named JOINT, which employs both image content and tag information to summarize images. Our model generates the summary images which can best reconstruct the original collection. Based on the assumption that an image with representative content should also have typical tags, we introduce a similarity-inducing regularizer to our model. Furthermore, we impose the lasso penalty on the objective function to yield a concise summary set. Extensive experiments demonstrate our model outperforms the state-of-the-art approaches.
Capturing Difficulty Expressions in Student Online Q&A Discussions
Yoo, Jaebong (Samsung Electronics) | Kim, Jihie (University of Southern California, Information Sciences Institute)
We introduce a new application of online dialogue analysis: supporting pedagogical assessment of online Q&A discussions. Extending the existing speech act framework, we capture common emotional expressions that often appear in student discussions, such as frustration and degree of certainty, and present a viable approach for the classification. We demonstrate how such dialogue information can be used in analyzing student discussions and identifying difficulties. In particular, the difficulty expressions are aligned to discussion patterns and student performance. We found that frustration occurs more frequently in longer discussions. The students who frequently express frustration tend to get lower grades than others. On the other hand, frequency of high certainty expressions is positively correlated with the performance. We expect such online dialogue analyses can become a powerful assessment tool for instructors and education researchers.
Cross-View Feature Learning for Scalable Social Image Analysis
Xie, Wenxuan (Peking University) | Peng, Yuxin (Peking University) | Xiao, Jianguo (Peking University)
Nowadays images on social networking websites (e.g., Flickr) are mostly accompanied with user-contributed tags, which help cast a new light on the conventional content-based image analysis tasks such as image classification and retrieval. In order to establish a scalable social image analysis system, two issues need to be considered: 1) Supervised learning is a futile task in modeling the enormous number of concepts in the world, whereas unsupervised approaches overcome this hurdle; 2) Algorithms are required to be both spatially and temporally efficient to handle large-scale datasets. In this paper, we propose a cross-view feature learning (CVFL) framework to handle the problem of social image analysis effectively and efficiently. Through explicitly modeling the relevance between image content and tags (which is empirically shown to be visually and semantically meaningful), CVFL yields more promising results than existing methods in the experiments. More importantly, being general and descriptive, CVFL and its variants can be readily applied to other large-scale multi-view tasks in unsupervised setting.
Emotion Classification in Microblog Texts Using Class Sequential Rules
Wen, Shiyang (Peking University) | Wan, Xiaojun (Peking University)
This paper studies the problem of emotion classification in microblog texts. Given a microblog text which consists of several sentences, we classify its emotion as anger, disgust, fear, happiness, like, sadness or surprise if available. Existing methods can be categorized as lexicon based methods or machine learning based methods. However, due to some intrinsic characteristics of the microblog texts, previous studies using these methods always get unsatisfactory results. This paper introduces a novel approach based on class sequential rules for emotion classification of microblog texts. The approach first obtains two potential emotion labels for each sentence in a microblog text by using an emotion lexicon and a machine learning approach respectively, and regards each microblog text as a data sequence. It then mines class sequential rules from the dataset and finally derives new features from the mined rules for emotion classification of microblog texts. Experimental results on a Chinese benchmark dataset show the superior performance of the proposed approach.
Who Also Likes It? Generating the Most Persuasive Social Explanations in Recommender Systems
Wang, Beidou (Zhejiang University and Simon Fraser University) | Ester, Martin (Simon Fraser University) | Bu, Jiajun (Zhejiang University) | Cai, Deng (Zhejiang University)
Social explanation, the statement with the form of "A and B also like the item", is widely used in almost all the major recommender systems in the web and effectively improves the persuasiveness of the recommendation results by convincing more users to try. This paper presents the first algorithm to generate the most persuasive social explanation by recommending the optimal set of users to be put in the explanation. New challenges like modeling persuasiveness of multiple users, different types of users in social network, sparsity of likes, are discussed in depth and solved in our algorithm. The extensive evaluation demonstrates the advantage of our proposed algorithm compared with traditional methods.
Stochastic Privacy
Singla, Adish (ETH Zurich) | Horvitz, Eric (Microsoft Research) | Kamar, Ece (Microsoft Research) | White, Ryen (Microsoft Research)
Online services such as web search and e-commerce applications typically rely on the collection of data about users, including details of their activities on the web. Such personal data is used to maximize revenues via targeting of advertisements and longer engagements of users, and to enhance the quality of service via personalization of content. To date, service providers have largely followed the approach of either requiring or requesting consent for collecting user data. Users may be willing to share private information in return for incentives, enhanced services, or assurances about the nature and extent of the logged data. We introduce stochastic privacy, an approach to privacy centering on the simple concept of providing people with a guarantee that the probability that their personal data will be shared does not exceed a given bound. Such a probability, which we refer to as the privacy risk, can be given by users as a preference or communicated as a policy by a service provider. Service providers can work to personalize and to optimize revenues in accordance with preferences about privacy risk. We present procedures, proofs, and an overall system for maximizing the quality of services, while respecting bounds on privacy risk. We demonstrate the methodology with a case study and evaluation of the procedures applied to web search personalization. We show how we can achieve near-optimal utility of accessing information with provable guarantees on the probability of sharing data.
Combining Heterogenous Social and Geographical Information for Event Recommendation
Qiao, Zhi (Chinese Academy of Sciences) | Zhang, Peng (Chinese Academy of Sciences) | Cao, Yanan (Chinese Academy of Sciences) | Zhou, Chuan (Chinese Academy of Sciences) | Guo, Li (Chinese Academy of Sciences) | Fang, Binxing (Chinese Academy of Sciences)
With the rapid growth of event-based social networks (EBSNs) like Meetup, the demand for event recommendation becomes increasingly urgent. In EBSNs, event recommendation plays a central role in recommending the most relevant events to users who are likely to participate in. Different from traditional recommendation problems, event recommendation encounters three new types of information, i.e., heterogenous online+offline social relationships, geographical features of events and implicit rating data from users. Yet combining the three types of data for offline event recommendation has not been considered. Therefore, we present a Bayesian latent factor model that can unify these data for event recommendation. Experimental results on real-world data sets show the performance of our method.
Source Free Transfer Learning for Text Classification
Lu, Zhongqi (Hong Kong University of Science and Technology) | Zhu, Yin (Hong Kong University of Science and Technology) | Pan, Sinno Jialin (Institute for Infocomm Research) | Xiang, Evan Wei (Baidu Inc.) | Wang, Yujing (Microsoft Research Asia, Beijing) | Yang, Qiang (Hong Kong University of Science and Technology)
Transfer learning uses relevant auxiliary data to help the learning task in a target domain where labeled data is usually insufficient to train an accurate model. Given appropriate auxiliary data, researchers have proposed many transfer learning models. How to find such auxiliary data, however, is of little research so far. In this paper, we focus on the problem of auxiliary data retrieval, and propose a transfer learning framework that effectively selects helpful auxiliary data from an open knowledge space (e.g. the World Wide Web). Because there is no need of manually selecting auxiliary data for different target domain tasks, we call our framework Source Free Transfer Learning (SFTL). For each target domain task, SFTL framework iteratively queries for the helpful auxiliary data based on the learned model and then updates the model using the retrieved auxiliary data. We highlight the automatic constructions of queries and the robustness of the SFTL framework. Our experiments on 20NewsGroup dataset and a Google search snippets dataset suggest that the framework is capable of achieving comparable performance to those state-of-the-art methods with dedicated selections of auxiliary data.
Fraudulent Support Telephone Number Identification Based on Co-Occurrence Information on the Web
Li, Xin (Tsinghua University) | Liu, Yiqun (Tsinghua University) | Zhang, Min (Tsinghua University) | Ma, Shaoping (Tsinghua University)
"Fraudulent support phones" refers to the misleading telephone numbers placed on Web pages or other media that claim to provide services with which they are not associated. Most fraudulent support phone information is found on search engine result pages (SERPs), and such information substantially degrades the search engine user experience. In this paper, we propose an approach to identify fraudulent support telephone numbers on the Web based on the co-occurrence relations between telephone numbers that appear on SERPs. We start from a small set of seed official support phone numbers and seed fraudulent numbers. Then, we construct a co-occurrence graph according to the co-occurrence relationships of the telephone numbers that appear on Web pages. Additionally, we take the page layout information into consideration on the assumption that telephone numbers that appear in nearby page blocks should be regarded as more closely related. Finally, we develop a propagation algorithm to diffuse the trust scores of seed official support phone numbers and the distrust scores of the seed fraudulent numbers on the co-occurrence graph to detect additional fraudulent numbers. Experimental results based on over 1.5 million SERPs produced by a popular Chinese commercial search engine indicate that our approach outperforms TrustRank, Anti-TrustRank and Good-Bad Rank algorithms by achieving an AUC value of over 0.90.
Learning Parametric Models for Social Infectivity in Multi-Dimensional Hawkes Processes
Li, Liangda (Georgia Institute of Technology) | Zha, Hongyuan (Georgia Institute of Technology and East China Normal University, China)
Efficient and effective learning of social infectivity presents a critical challenge in modeling diffusion phenomena in social networks and other applications.Existing methods require substantial amount of event cascades to guarantee the learning accuracy and they only consider time-invariant infectivity.Our paper overcomes those two drawbacks by constructing a more compact model and parameterizing the infectivity using time-varying features, thus dramatically reduces the data requirement, and enables the learning of time-varying infectivity which also takes into account the underlying network topology.We replace the pairwise infectivity in the multidimensional Hawkes processes with linear combinations of those time-varying features, and optimize the associated coefficients with lasso-type of regularization. To efficiently solve the resulting optimization problem, we employ the technique of alternating direction method of multipliers which allows independent updating of the individual coefficients by optimizing a surrogate function upper-bounding the original objective function. On both synthetic and real world data, the proposed method performs better than alternatives in terms of both recovering the hidden diffusion network and predicting the occurrence time of social events.