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The Marketing Value of AI Is Rising: 6 Ways AI Boosts Marketing Results & One BIG Way CDPs Help

#artificialintelligence

Today, by aggregating and analyzing my search history, purchasing habits, YouTube views, and other data, AI can do a better job to predict which items I'm likely to buy in the future, and make it easy for me to make them mine. From the consumer's standpoint, the benefits of such AI--while they may at first seem a bit intrusive--are obvious. From the marketing side of things, AI is becoming even more valuable in a fiercely competitive, omnichannel world. By automating simple, repetitive tasks, AI tools can help marketers devote more of their attention to solving tough challenges and thinking more creatively. Searching for desired products on a brand's website can be more accurate and smarter than ever before with the addition of AI.


Found Graph Data and Planted Vertex Covers

Neural Information Processing Systems

A typical way in which network data is recorded is to measure all interactions involving a specified set of core nodes, which produces a graph containing this core together with a potentially larger set of fringe nodes that link to the core. Interactions between nodes in the fringe, however, are not present in the resulting graph data. For example, a phone service provider may only record calls in which at least one of the participants is a customer; this can include calls between a customer and a non-customer, but not between pairs of non-customers. Knowledge of which nodes belong to the core is crucial for interpreting the dataset, but this metadata is unavailable in many cases, either because it has been lost due to difficulties in data provenance, or because the network consists of "found data" obtained in settings such as counter-surveillance. This leads to an algorithmic problem of recovering the core set. Since the core is a vertex cover, we essentially have a planted vertex cover problem, but with an arbitrary underlying graph. We develop a framework for analyzing this planted vertex cover problem, based on the theory of fixed-parameter tractability, together with algorithms for recovering the core. Our algorithms are fast, simple to implement, and out-perform several baselines based on core-periphery structure on various real-world datasets.


Found Graph Data and Planted Vertex Covers

Neural Information Processing Systems

A typical way in which network data is recorded is to measure all interactions involving a specified set of core nodes, which produces a graph containing this core together with a potentially larger set of fringe nodes that link to the core. Interactions between nodes in the fringe, however, are not present in the resulting graph data. For example, a phone service provider may only record calls in which at least one of the participants is a customer; this can include calls between a customer and a non-customer, but not between pairs of non-customers. Knowledge of which nodes belong to the core is crucial for interpreting the dataset, but this metadata is unavailable in many cases, either because it has been lost due to difficulties in data provenance, or because the network consists of "found data" obtained in settings such as counter-surveillance. This leads to an algorithmic problem of recovering the core set. Since the core is a vertex cover, we essentially have a planted vertex cover problem, but with an arbitrary underlying graph. We develop a framework for analyzing this planted vertex cover problem, based on the theory of fixed-parameter tractability, together with algorithms for recovering the core. Our algorithms are fast, simple to implement, and out-perform several baselines based on core-periphery structure on various real-world datasets.


Tech in 2019: 5G, AI, 8K -- the year ahead looks like an alphabet soup of progress

USATODAY - Tech Top Stories

Visitors look at a US company Qualcomm stand announcing '5G' technology at the Mobile World Congress (MWC) in Barcelona, Spain, 26 February 2018 (Photo: EPA-EFE/ALBERTO ESTEVEZ) Consumers will have a lot of new tech to digest in the new year ahead, in what is shaping up to be a year of transition. Here's what to look forward to in consumer tech in 2019. We've been hearing about the wicked fast next-generation of wireless for a few years now, and tests and early deployments of a relatively very small scale have long begun in earnest. But 2019 is when the commercial rollout of 5G networks starts to become more real in a lot more places, in the U.S. and overseas. In this country, the first available 5G-capable smartphones are expected to arrive by the spring, and you'll also see 5G hotspots and modems by then, if not sooner.


From autonomous cars to foldable phones, 2019 looks promising for 5G wireless technology

USATODAY - Tech Top Stories

A monochromatic bird's-eye view of a city with multiple connected wireless points (Photo: GETTY IMAGES) MAUI, Hawaii--After a relatively ho-hum 2018 for mobile phones, 2019 is looking to be gangbuster year for smartphones and the whole wireless industry. In addition to the launch of foldable phones, next year also promises to see the debut of the world's first devices that can connect to next generation 5G wireless networks. Current smartphones use 4G LTE networks to send and receive all the photos, videos, texts, social media updates, emails, phone calls and other types of information that we consume on our trusty devices. While 4G networks have gotten faster and more reliable since their debut in 2009, technology innovations continue to move forward and the entire industry is on the verge of a once-a-decade generational shift to the next "G"--hence 5G. And 5G promises to bring with it not just faster connections to the mobile telecom networks offered by AT&T, Verizon, T-Mobile and Sprint--although that's certainly an important part of it--but the ability to create new types of experiences as well.


AT&T launches 5G network: What you need to know as Verizon, T-Mobile, Sprint race to catch up

USATODAY - Tech Top Stories

So what does it look like? There's been a lot of talk about 5G. Compared to 4G LTE, 5G is 20 times faster. And until 5G hits your home, you can dramatically speed up your current connection with a little-known secret setting. You don't need to be a techno wizard to do it, either.


Dealing with Limited Backhaul Capacity in Millimeter Wave Systems: A Deep Reinforcement Learning Approach

arXiv.org Machine Learning

Millimeter Wave (MmWave) communication is one of the key technology of the fifth generation (5G) wireless systems to achieve the expected 1000x data rate. With large bandwidth at mmWave band, the link capacity between users and base stations (BS) can be much higher compared to sub-6GHz wireless systems. Meanwhile, due to the high cost of infrastructure upgrade, it would be difficult for operators to drastically enhance the capacity of backhaul links between mmWave BSs and the core network. As a result, the data rate provided by backhaul may not be sufficient to support all mmWave links, the backhaul connection becomes the new bottleneck that limits the system performance. On the other hand, as mmWave channels are subject to random blockage, the data rates of mmWave users significantly vary over time. With limited backhaul capacity and highly dynamic data rates of users, how to allocate backhaul resource to each user remains a challenge for mmWave systems. In this article, we present a deep reinforcement learning (DRL) approach to address this challenge. By learning the blockage pattern, the system dynamics can be captured and predicted, resulting in efficient utilization of backhaul resource. We begin with a discussion on DRL and its application in wireless systems. We then investigate the problem backhaul resource allocation and present the DRL based solution. Finally, we discuss open problems for future research and conclude this article.


Structure Learning of Sparse GGMs over Multiple Access Networks

arXiv.org Machine Learning

A central machine is interested in estimating the underlying structure of a sparse Gaussian Graphical Model (GGM) from datasets distributed across multiple local machines. The local machines can communicate with the central machine through a wireless multiple access channel. In this paper, we are interested in designing effective strategies where reliable learning is feasible under power and bandwidth limitations. Two approaches are proposed: Signs and Uncoded methods. In Signs method, the local machines quantize their data into binary vectors and an optimal channel coding scheme is used to reliably send the vectors to the central machine where the structure is learned from the received data. In Uncoded method, data symbols are scaled and transmitted through the channel. The central machine uses the received noisy symbols to recover the structure. Theoretical results show that both methods can recover the structure with high probability for large enough sample size. Experimental results indicate the superiority of Signs method over Uncoded method under several circumstances.


Iroko: A Framework to Prototype Reinforcement Learning for Data Center Traffic Control

arXiv.org Machine Learning

Recent networking research has identified that data-driven congestion control (CC) can be more efficient than traditional CC in TCP. Deep reinforcement learning (RL), in particular, has the potential to learn optimal network policies. However, RL suffers from instability and over-fitting, deficiencies which so far render it unacceptable for use in datacenter networks. In this paper, we analyze the requirements for RL to succeed in the datacenter context. We present a new emulator, Iroko, which we developed to support different network topologies, congestion control algorithms, and deployment scenarios. Iroko interfaces with the OpenAI gym toolkit, which allows for fast and fair evaluation of different RL and traditional CC algorithms under the same conditions. We present initial benchmarks on three deep RL algorithms compared to TCP New Vegas and DCTCP. Our results show that these algorithms are able to learn a CC policy which exceeds the performance of TCP New Vegas on a dumbbell and fat-tree topology. We make our emulator open-source and publicly available: https://github.com/dcgym/iroko


Risk-Aware Resource Allocation for URLLC: Challenges and Strategies with Machine Learning

arXiv.org Machine Learning

Supporting ultra-reliable low-latency communications (URLLC) is a major challenge of 5G wireless networks. Stringent delay and reliability requirements need to be satisfied for both scheduled and non-scheduled URLLC traffic to enable a diverse set of 5G applications. Although physical and media access control layer solutions have been investigated to satisfy only scheduled URLLC traffic, there is a lack of study on enabling transmission of non-scheduled URLLC traffic, especially in coexistence with the scheduled URLLC traffic. Machine learning (ML) is an important enabler for such a co-existence scenario due to its ability to exploit spatial/temporal correlation in user behaviors and use of radio resources. Hence, in this paper, we first study the coexistence design challenges, especially the radio resource management (RRM) problem and propose a distributed risk-aware ML solution for RRM. The proposed solution benefits from hybrid orthogonal/non-orthogonal radio resource slicing, and proactively regulates the spectrum needed for satisfying delay/reliability requirement of each URLLC traffic type. A case study is introduced to investigate the potential of the proposed RRM in serving coexisting URLLC traffic types. The results further provide insights on the benefits of leveraging intelligent RRM, e.g. a 75% increase in data rate with respect to the conservative design approach for the scheduled traffic is achieved, while the 99.99% reliability of both scheduled and nonscheduled traffic types is satisfied.