Professional Services


5 Essential Benefits of AI for Digital Marketers Marketing Insider Group

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We're right at the start of the AI revolution but we've already got a good sense of how artificial intelligence will change the face of digital marketing. Investing in new technology is a big commitment and it can be intimidating when it's underpinned by complex concepts like machine learning algorithms. Personalization was definitely the buzzword in the world of marketing in 2018 and we're going to see this trend become even more important over the next 12 months and beyond. The way that consumers respond to and interact with marketing messages is changing. Traditional marketing methods like media advertising and direct mail are no longer as effective as they once were.


Frameworks Seek to Control AI

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AI governance frameworks are emerging as guard rails for controlling algorithms that are playing a growing role in human decision-making. Among the goals is managing the consequences of those decisions. Business consultants and professional services firms in particular have focused on new ways to assess and control AI algorithms as a way of building trust. Among them is KPMG, which launched a new framework this week called AI in Control designed to assess algorithms underlying business applications to spot bias and enforce governance rules to ensure ethical AI. The goal of KPMG's framework is fostering AI algorithms that are accurate, addressing what the company warns is the current "trust gap" among business executives clamoring for "explainable AI."


5 Benefits of AI for Digital Marketers

#artificialintelligence

We're right at the start of the AI revolution but we've already got a good sense of how artificial intelligence will change the face of digital marketing. Investing in new technology is a big commitment and it can be intimidating when it's underpinned by complex concepts like machine learning algorithms. Personalization was definitely the buzzword in the world of marketing in 2018 and we're going to see this trend become even more important over the next 12 months and beyond. The way that consumers respond to and interact with marketing messages is changing. Traditional marketing methods like media advertising and direct mail are no longer as effective as they once were.


Why is AI keeping Davos execs up at night? (via Passle)

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Executives in Davos this year had a lot to discuss, such as the uncertainties surrounding the future of the planet with David Attenborough and the political instability pertaining to Brexit. Second only to the US-China trade deal however, 2019's most discussed topic in Davos was Artificial Intelligence. Two questions in particular seemed to capture the imaginations (and itineraries!) of attendees this year: Whilst the full impact of AI may seem far down the line, how far away exactly are we from a reality where these questions begin to hit home in a tangible way? In the 10th anniversary of the'Deloitte Tech Trends' published this year, one of the key trends titled "AI-fuelled organisations" posits that there are three phases of intelligence across the evolution of AI: Today's organisations primarily find themselves in the first phase and many of them are evolving to the second. "To become a true AI-fuelled organisation, a company may need to fundamentally rethink the way humans and machines interact within working environments. Executives should also consider deploying machine learning and other cognitive tools systematically across every core business process and enterprise operation to support data driven decision-making."


Accenture research: How to compete and win in the post-digital era

ZDNet

Every business must become a digital business. In the era of multiple innovation, where businesses have shifted from exploring emerging technologies to implementations of disruptive technologies like mobile, social, cloud, artificial intelligence (AI), and Internet of Things (IoT), the digital playing field will eventually even out. According to the Accenture Technology Vision 2019 research report -- based on a survey of over 6,000 business and IT executives, companies will need to find their competitive edge in this new'post-digital' era. Also: What is AI? Everything you need to know The Accenture Technology Vision 2019 report was written by Paul Daugherty, Accenture's chief technology and innovation officer (CTIO) and leader of the company's Technology Innovation and Ecosystem group, Marc Carrel-Billiard, Accenture's global senior managing director of Accenture Labs, the company's dedicated R&D organization, and Michael Biltz, Managing Director of Accenture's annual Strategic Technology Visioning efforts. Daugherty is also the co-author of'Human Machine: Reimagining Work in the Age AI'.


The week in digital transformation: Are we in a post-digital era? – Econsultancy

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Welcome to the week in digital transformation. This week, a new report from Accenture has declared that the "post-digital era is upon us", but is its declaration premature? And are we really seeing the end of digital transformation? Plus, we look at how Air Malta's digital transformation efforts are giving it clout despite its small size, and how newly-founded voice company Rabbit & Pork hopes to transform FMCG. Yesterday, Accenture released its annual Tech Vision report, Tech Vision 2019, entitled, 'The post-digital era is upon us: Are you ready for what's next?'


Using AI to secure the global supply chain

ZDNet

According to leading supply chain analyst Louis Columbus, the biggest challenge facing the high tech industry in 2019 will be securing their supply chains. The challenge is that, as supply chains grow more complex, manufacturers may not be able to answer the question with confidence as to who their suppliers really are. In the good old days, supply chain issues centered around product quality and cost; with high tech products today, national security could be at risk. As fresh evidence, Columbus cites a recently published investigation by Bloomberg Businessweek on how Chinese subcontractors snuck rogue spyware chips onto the motherboards for servers allegedly supplied to high profile clients like Apple and Amazon – incidents that the companies have not publicly acknowledged. PricewaterhouseCoopers (PwC) has launched Know Your Vendor, a platform service for manufacturers to reduce uncertainty surrounding vendor risk and reliability.


Accenture Joins Forces with MIT Professional Education to Reinvent Their Quality Engineering Workforce

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Accenture Joins Forces with MIT Professional Education to Reinvent Their Quality Engineering Workforce Quality engineers are being trained to be catalysts for speed, agility and improved business performance NEW YORK; Jan. 29, 2019 – Accenture (NYSE: ACN) is collaborating with MIT Professional Education to launch a new training program aimed at training the company's quality engineers pivot from being software testers to catalysts for speed, agility and business performance. The program, 'Reinventing Quality Engineers in the New,' will train Accenture employees on real-time, insight-driven quality engineering approaches, augmented by artificial intelligence, analytics and autonomous frameworks--a vision outlined in a recent Accenture whitepaper. The jointly developed program provides Accenture engineers with opportunities to grow their skill set in ways that enhance both their own careers and Accenture's work with clients. Employees will learn how to effectively apply analytics and intelligent, model-based automation to software testing and engineering services, as well as advanced risk-based testing approaches that optimize cost and quality levels. The program consists of live virtual classroom sessions that include engagement with MIT professors, as well as self-study materials and opportunities to collaborate outside of the classroom through interactive online forums.


Accenture to Launch Applied Intelligence Studio in South Africa for Mining

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Accenture has announced plans to launch a new Applied Intelligence Studio for Mining in Johannesburg. The studio will apply the latest in data science and artificial intelligence technologies with new data sources for real-time co-creation of innovative digital solutions that can help mining companies solve some of their hardest analytical problems. It is expected to open in February 2019. "They are increasingly looking to apply advanced analytics to reimagine processes, unlock trapped value, and drive operational excellence in their businesses today and position themselves for growth tomorrow." "Volatile commodity prices, rising input costs and changing global demand for commodities require mining companies to rethink their strategies and business models to remain competitive," said Rachael Bartels, a senior managing director who leads Accenture's mining business globally.


Booz Allen Hamilton shares top five strategies for GCC organizations to harness AI in 2019

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As Artificial Intelligence (AI) becomes an increasingly pertinent topic of discussion in the public and private sector in the GCC region; organizations that are best positioned to succeed in an AI-enabled world are those that combine human strengths with machine intelligence, according to Booz Allen Hamilton. Countries in the MENA region are investing in AI to transform their economies over the next few years. In the UAE, the launch of the UAE Strategy for Artificial Intelligence in 2017 aims to promote government performance and create an innovative environment using machine intelligence. The strategy is the first of its kind in the region and was established to enhance government performance and efficiency in a number of fields, such as education, transportation, energy, space and technology[1]. As governments look to fulfill their AI vision, they must invest in a combination of human strengths, such as creativity, empathy, negotiation, along with those of machines, including collection and processing of data and precision, to improve the lives of citizens.