Exponential family extensions of principal component analysis (EPCA) have received a considerable amount of attention in recent years, demonstrating the growing need for basic modeling tools that do not assume the squared loss or Gaussian distribution. We extend the EPCA model toolbox by presenting the first exponential family multi-view learning methods of the partial least squares and canonical correlation analysis, based on a unified representation of EPCA as matrix factorization of the natural parameters of exponential family. The models are based on a new family of priors that are generally usable for all such factorizations. We also introduce new inference strategies, and demonstrate how the methods outperform earlier ones when the Gaussianity assumption does not hold.

Search engines are now augmenting search results with social annotations, i.e., endorsements from users’ social network contacts. However, there is currently a dearth of published research on the effects of these annotations on user choice. This work investigates two research questions associated with annotations: 1) do some contacts affect user choice more than others, and 2) are annotations relevant across various information needs. We conduct a controlled experiment with 355 participants, using hypothetical searches and annotations, and elicit users’ choices. We find that domain contacts are preferred to close contacts, and this preference persists across a variety of information needs. Further, these contacts need not be experts and might be identified easily from conversation data.

In this work, we investigated the social media streams to understand their characteristics and their temporal aspects. We assumed that each blogger has different temporal preference for posting. To investigate this hypothesis, we analyzed a massive dataset, nearly 700,000 blog articles, with the consideration of two factors which are day of the week and time of the day. The comparison was done in manifold ways: Blogosphere vs. Twitter, commercial blogs vs. non-commercial blogs, and their individuals. We hope that this work provides a hint to develop a personalized system which can be used for the reduction of the system resources for pull/fetch technology.

Micro-blogging sites such as Facebook, Twitter, Google+ present a nice opportunity for targeting advertisements that are contextually related to the microblog content. By virtue of the sparse and noisy text makes identifying the microblogs suitable for advertising a very hard problem. In this work, we approach the problem of identifying the microblogs that could be targeted for advertisements as a two-step classification approach. In the first pass, microblogs suitable for advertising are identified. Next, in the second pass, we build a model to find the sentiment of the advertisable microblog. The systems use features derived from the Part-of-speech tags, the tweet content and uses external resources such as query logs and n-gram dictionaries from previously labeled data.This work aims at providing a thorough insight into the problem and analyzing various features to assess which features contribute the most towards identifying the tweets that can be targeted for advertisements.

We analyze data about the micro-blogging site Twitter using sentiment extraction techniques. From an information perspective, Twitter users are involved mostly in two processes: information creation and subsequent distribution (tweeting), and pure information distribution (retweeting), with pronounced preference to the first. However a rather substantial fraction of tweets are retweeted. Here, we address the role of the sentiment expressed in tweets for their potential aftermath. We find that although the overall sentiment (polarity) does not influence the probability of a tweet to be retweeted, a new measure called "emotional divergence" does have an impact. In general, tweets with high emotional diversity have a better chance of being retweeted, hence influencing the distribution of information.

The recent prominence of the real-time web is proving both challenging and disruptive for information retrieval and web data mining research. User-generated content on the real-time web is perhaps best epitomised by content on microblogging platforms, such as Twitter. Given the substantial quantity of microblog posts that may be relevant to a user's query at a point in time, automated methods are required to sift through this information. Sentiment analysis offers a promising direction for modelling microblog content. We build and evaluate a sentiment-based filtering system using real-time user studies. We find a significant role played by sentiment in the search scenarios, observing detrimental effects in filtering out certain sentiment types. We make a series of observations regarding associations between document-level sentiment and user feedback, including associations with user profile attributes, and users' prior topic sentiment.

Most sentiment analysis studies address classification of a single source of data such as reviews or blog posts. However, the multitude of social media sources available for text analysis lends itself naturally to domain adaptation. In this study, we create a dataset spanning three social media sources -- blogs, reviews, and Twitter -- and a set of 37 common topics. We first examine sentiments expressed in these three sources while controlling for the change in topic. Then using this multi-dimensional data we show that when classifying documents in one source (a target source), models trained on other sources of data can be as good as or even better than those trained on the target data. That is, we show that models trained on some social media sources are generalizable to others. All source adaptation models we implement show reviews and Twitter to be the best sources of training data. It is especially useful to know that models trained on Twitter data are generalizable, since, unlike reviews, Twitter is more topically diverse.

This paper reports ongoing work in the “Networks of Texts and People” project, which is developing methods to visualize the social and epistemological contexts of information contained in blogs. Here, we propose an approach to visualize information diffusion and polarization in the blogosphere, with two novel characteristics. Firstly, we demonstrate how text content can be analyzed and visualized as key statements, rather than as keywords. Secondly, we sketch and discuss ideas for a visual analytic tool that integrates data about blog networks with data about the occurrence of related key statements in blog posts.

Twitter, used in 200 countries with over 250 milliontweets a day, is a rich source of local news from aroundthe world. Many events of local importance are first reportedon Twitter, including many that never reach newschannels. Further, there are often only a few tweetsreporting each such event, in contrast with the largervolumes that follow events of wider significance. Eventhough such events may be primarily of local importance,they can also be of critical interest to some specificbut possibly far flung entities: For example, a firein a supplier’s factory half-way around the world maybe of interest even from afar. In this paper we describehow this ‘long tail’ of events can be detected in spite oftheir sparsity.We then extract and correlate informationfrom multiple tweets describing the same event. Ourgeneric architecture for converting a tweet-stream intoevent-objects uses locality sensitive hashing, classification,boosting, information extraction and clustering.Our results, based on millions of tweets monitored overmany months, appear to validate our approach and architecture:We achieved success-rates in the 80% rangefor event detection and 76% on event-correlation; we also reduced tweet-comparisons by 80% using LSH.

News articles are extremely time sensitive by nature. There is also intense competition among news items to propagate as widely as possible. Hence, the task of predicting the popularity of news items on the social web is both interesting and challenging. Prior research has dealt with predicting eventual online popularity based on early popularity. It is most desirable, however, to predict the popularity of items prior to their release, fostering the possibility of appropriate decision making to modify an article and the manner of its publication. In this paper, we construct a multi-dimensional feature space derived from properties of an article and evaluate the efficacy of these features to serve as predictors of online popularity. We examine both regression and classification algorithms and demonstrate that despite randomness in human behavior, it is possible to predict ranges of popularity on twitter with an overall 84% accuracy. Our study also serves to illustrate the differences between traditionally prominent sources and those immensely popular on the social web.