We've all heard the rumours: artificial intelligence (AI) is coming to take our jobs and our lives. But what impact will machine learning have on the content marketing industry? And can it really master the nuance and artistry of the written word? While still in their infancy, automated content writers are no longer unique to the realm of science fiction; they're real and available to the masses. As marketing becomes increasingly digitised, the war between human and machine is set to rage across the blogosphere.

Buying paint is always an enlightening affair. The names that companies come up with for their pigments are usually worth a chuckle or two, at least. Browsing through the color swatches, you're likely to stumble upon some curious choices, like a soft lilac color called Potentially Purple, a light blue known as Salty Tear, or maybe just a nondescript Gray Area. Even so, humans may no longer have a monopoly on the esoteric color-naming game. Janelle Shae, famous for using neural networks to come up with Death Metal band names like "Verk" or "Chaorug," or cake and cookie recipes featuring novel ingredients like horseradish and chicken, has programmed software to create new paint colors and give them names.

Terence Broad's Blade Runner sometimes looks a lot like the classic 1982 film. Sometimes it looks completely different. His autoencoded version of Blade Runner is the film as a computer sees it – or, more specifically, as a computer sees it, remembers it, and then regurgitates it. The film is being shown as part of the Barbican's science fiction exhibition-meets-festival, Into The Unknown. And it's perhaps the most cutting edge of all the work featured there – not only being about science fiction, but being created in a way that sounds like it comes straight out of the work of Philip K Dick.

You might have been too busy drooling over Overwatch's lunar gorilla rampage to notice that Season 5 of Competitive Play starts this week. The fourth season of Blizzard's insane shooter just ended, but it seems like the Overwatch team wants to give players as little downtime as possible. Overwatch Season 5 will start at 8 p.m. EDT on May 31, according to Game Informer. This isn't a guarantee, Blizzard has been known to release important patches whenever they see fit. If you just bought the new Game Of The Year edition and are new to Overwatch Competitive Play, here's some stuff you really need to know.

What if Fox News decided to address its gender and racial discrimination issues by entrusting personnel decisions to an algorithm? It's a fascinating thought experiment -- and one that helps illustrate the dangers of putting too much trust in big data. The channel's problems won't end with the passing of founder Roger Ailes, who resigned last year amid abundant allegations of sexual harassment. Just last week, a racial harassment complaint claimed yet another Fox host, and three more women filed suit saying that sexist and racial discrimination derailed their careers. There's a widespread belief that algorithms can help address such human foibles.

Last Thursday (May 18), music industry executives and potential investors flocked to Los Angeles's El Rey Theatre for a glimpse of the potential future of the music-tech industry. Inside was a demo day concluding the first-ever Techstars Music startup accelerator program. Headed by Bob Moczydlowsky, the former head of Twitter Music, the program invited 11 startups to work on their products from out of Techstars' LA office over the course of three months. Each company received a $120,000 investment, access to a hundreds-large pool of mentors (including members of program partners Sony Music Entertainment, Warner Music Group, Sonos, and Harmonix), and lifetime support in exchange for six percent equity. The incubation period was, as Moczydlowsky told Billboard, "designed to be a year's worth of work in three months."

EY announces the appointment of machine learning and AI authority Nigel Duffy as EY Global Innovation Artificial Intelligence Leader. As part of the EY Global Innovation Team, Dr. Duffy will lead the application of AI throughout EY, helping it to be effectively leveraged across the organization. Based in Palo Alto, California, Dr. Duffy will also be responsible for expanding and further strengthening EY's relationships with start-ups and academic and business communities worldwide. "Nigel is considered one of the world's foremost thought leaders in AI, with demonstrated leadership in applying the technology to drive real commercial value. With Nigel joining the EY Global Innovation Team, we look forward to working together to turn ideas leveraging AI into realities that help EY and our clients innovate."

After taking a lengthy absence from sci-fi, South African film director Neill Blomkamp has decided to pit the human race against extraterrestrial forces once again. Created by his new science fiction studio, Oats Studios, his latest project is a short film called Volume 1 -- and surprisingly, it could make its debut on PC gaming platform, Steam. With Hollywood currently afflicted by franchise fever, Blomkamp's latest project aims to let viewers test out an experimental series of entirely new sci-fi movie concepts over the internet. If I sold experimental short films on @steam_games as tests for potential full feature films, would people watch them?

The long-awaited Essential Phone has finally been revealed. The handset, which comes from Andy Rubin, the creator of Android, has been teased for months. It can instantly be described as one of the best-looking mobiles on the market, and has been built to challenge the iPhone, Google Pixel and Samsung Galaxy S8 for smartphone supremacy. The I.F.O. is fuelled by eight electric engines, which is able to push the flying object to an estimated top speed of about 120mph. The giant human-like robot bears a striking resemblance to the military robots starring in the movie'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session A man looks at an exhibit entitled'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Electrification Guru Dr. Wolfgang Ziebart talks about the electric Jaguar I-PACE concept SUV before it was unveiled before the Los Angeles Auto Show in Los Angeles, California, U.S The Jaguar I-PACE Concept car is the start of a new era for Jaguar.

Facebook has claimed that a new German law that threatens to impose heavy fines on social media companies if they fail to delete hate speech and fake news, could lead to tech firms deleting legal content to avoid paying the punishing sanctions. The legislation, known as the Network Enforcement Act, was proposed by the German government in March and approved by the cabinet a month later, although it is yet to come into effect. Facebook reportedly issued a statement over the weekend explaining why the law "is not suitable to combat hate speech and false news". According to Business Insider, the company said in the statement that "the draft law provides an incentive to delete content that is not clearly illegal when social networks face such a disproportionate threat of fines." Facebook added: "It would have the effect of transferring responsibility for complex legal decisions from public authorities to private companies. And several legal experts have assessed the draft law as being against the German constitution and non-compliant with EU law. Facebook is committed to working in partnership with governments and civil society on solutions that will make this draft law unnecessary."