Media
Visualizing Information Diffusion and Polarization with Key Statements
Salway, Andrew (Uni Research, Bergen) | Diakopoulos, Nicholas (University of Bergen) | Elgesem, Dag (University of Bergen )
This paper reports ongoing work in the “Networks of Texts and People” project, which is developing methods to visualize the social and epistemological contexts of information contained in blogs. Here, we propose an approach to visualize information diffusion and polarization in the blogosphere, with two novel characteristics. Firstly, we demonstrate how text content can be analyzed and visualized as key statements, rather than as keywords. Secondly, we sketch and discuss ideas for a visual analytic tool that integrates data about blog networks with data about the occurrence of related key statements in blog posts.
A Temporal Analysis of Posting Behavior in Social Media Streams
Lee, Bumsuk (The Catholic University of Korea)
In this work, we investigated the social media streams to understand their characteristics and their temporal aspects. We assumed that each blogger has different temporal preference for posting. To investigate this hypothesis, we analyzed a massive dataset, nearly 700,000 blog articles, with the consideration of two factors which are day of the week and time of the day. The comparison was done in manifold ways: Blogosphere vs. Twitter, commercial blogs vs. non-commercial blogs, and their individuals. We hope that this work provides a hint to develop a personalized system which can be used for the reduction of the system resources for pull/fetch technology.
Enhancing Event Descriptions through Twitter Mining
Tanev, Hristo (Joint Research Centre, European Commission) | Ehrmann, Maud (Joint Research Centre, European Commission) | Piskorski, Jakub (Frontex) | Zavarella, Vanni (Joint Research Centre, European Commission)
We describe a simple IR approach for linking news about events, detected by an event extraction system, to messages from Twitter (tweets). In particular, we explore several methods for creating event-specific queries for Twitter and provide a quantitative and qualitative evaluation of the relevance and usefulness of the information obtained from the tweets. We showed that methods based on utilization of word co-occurrence clustering, domain-specific keywords and named entity recognition improve the performance with respect to a basic approach.
Emotional Divergence Influences Information Spreading in Twitter
Pfitzner, Rene (ETH Zurich) | Garas, Antonios (ETH Zurich) | Schweitzer, Frank (ETH Zurich)
We analyze data about the micro-blogging site Twitter using sentiment extraction techniques. From an information perspective, Twitter users are involved mostly in two processes: information creation and subsequent distribution (tweeting), and pure information distribution (retweeting), with pronounced preference to the first. However a rather substantial fraction of tweets are retweeted. Here, we address the role of the sentiment expressed in tweets for their potential aftermath. We find that although the overall sentiment (polarity) does not influence the probability of a tweet to be retweeted, a new measure called "emotional divergence" does have an impact. In general, tweets with high emotional diversity have a better chance of being retweeted, hence influencing the distribution of information.
Identifying Microblogs for Targeted Contextual Advertising
Dave, Kushal Shailesh (International Institute of Information Technology, Hyderabad) | Varma, Vasudeva (International Institute of Information Technology, Hyderabad)
Micro-blogging sites such as Facebook, Twitter, Google+ present a nice opportunity for targeting advertisements that are contextually related to the microblog content. By virtue of the sparse and noisy text makes identifying the microblogs suitable for advertising a very hard problem. In this work, we approach the problem of identifying the microblogs that could be targeted for advertisements as a two-step classification approach. In the first pass, microblogs suitable for advertising are identified. Next, in the second pass, we build a model to find the sentiment of the advertisable microblog. The systems use features derived from the Part-of-speech tags, the tweet content and uses external resources such as query logs and n-gram dictionaries from previously labeled data.This work aims at providing a thorough insight into the problem and analyzing various features to assess which features contribute the most towards identifying the tweets that can be targeted for advertisements.
An Evaluation of the Role of Sentiment in Second Screen Microblog Search Tasks
Bermingham, Adam (Dublin City University) | Smeaton, Alan F (Dublin City University)
The recent prominence of the real-time web is proving both challenging and disruptive for information retrieval and web data mining research. User-generated content on the real-time web is perhaps best epitomised by content on microblogging platforms, such as Twitter. Given the substantial quantity of microblog posts that may be relevant to a user's query at a point in time, automated methods are required to sift through this information. Sentiment analysis offers a promising direction for modelling microblog content. We build and evaluate a sentiment-based filtering system using real-time user studies. We find a significant role played by sentiment in the search scenarios, observing detrimental effects in filtering out certain sentiment types. We make a series of observations regarding associations between document-level sentiment and user feedback, including associations with user profile attributes, and users' prior topic sentiment.
Catching the Long-Tail: Extracting Local News Events from Twitter
Agarwal, Puneet (TCS Innovation Labs, Delhi) | Vaithiyanathan, Rajgopal (TCS Innovation Labs, Delhi) | Sharma, Saurabh (TCS Innovation Labs, Delhi) | Shroff, Gautam (TCS Innovation Labs, Delhi)
Twitter, used in 200 countries with over 250 milliontweets a day, is a rich source of local news from aroundthe world. Many events of local importance are first reportedon Twitter, including many that never reach newschannels. Further, there are often only a few tweetsreporting each such event, in contrast with the largervolumes that follow events of wider significance. Eventhough such events may be primarily of local importance,they can also be of critical interest to some specificbut possibly far flung entities: For example, a firein a supplier’s factory half-way around the world maybe of interest even from afar. In this paper we describehow this ‘long tail’ of events can be detected in spite oftheir sparsity.We then extract and correlate informationfrom multiple tweets describing the same event. Ourgeneric architecture for converting a tweet-stream intoevent-objects uses locality sensitive hashing, classification,boosting, information extraction and clustering.Our results, based on millions of tweets monitored overmany months, appear to validate our approach and architecture:We achieved success-rates in the 80% rangefor event detection and 76% on event-correlation; we also reduced tweet-comparisons by 80% using LSH.
Crossing Media Streams with Sentiment: Domain Adaptation in Blogs, Reviews and Twitter
Mejova, Yelena (The University of Iowa) | Srinivasan, Padmini (The University of Iowa)
Most sentiment analysis studies address classification of a single source of data such as reviews or blog posts. However, the multitude of social media sources available for text analysis lends itself naturally to domain adaptation. In this study, we create a dataset spanning three social media sources -- blogs, reviews, and Twitter -- and a set of 37 common topics. We first examine sentiments expressed in these three sources while controlling for the change in topic. Then using this multi-dimensional data we show that when classifying documents in one source (a target source), models trained on other sources of data can be as good as or even better than those trained on the target data. That is, we show that models trained on some social media sources are generalizable to others. All source adaptation models we implement show reviews and Twitter to be the best sources of training data. It is especially useful to know that models trained on Twitter data are generalizable, since, unlike reviews, Twitter is more topically diverse.
Around the Water Cooler: Shared Discussion Topics and Contact Closeness in Social Search
Komanduri, Saranga (Carnegie Mellon University) | Fang, Lujun (University of Michigan at Ann Arbor) | Huffaker, David (Google, Inc) | Staddon, Jessica (Google, Inc)
Search engines are now augmenting search results with social annotations, i.e., endorsements from users’ social network contacts. However, there is currently a dearth of published research on the effects of these annotations on user choice. This work investigates two research questions associated with annotations: 1) do some contacts affect user choice more than others, and 2) are annotations relevant across various information needs. We conduct a controlled experiment with 355 participants, using hypothetical searches and annotations, and elicit users’ choices. We find that domain contacts are preferred to close contacts, and this preference persists across a variety of information needs. Further, these contacts need not be experts and might be identified easily from conversation data.
Extracting Diverse Sentiment Expressions with Target-Dependent Polarity from Twitter
Chen, Lu (Wright State University) | Wang, Wenbo (Wright State University) | Nagarajan, Meenakshi (IBM Almaden Research Center) | Wang, Shaojun (Wright State University) | Sheth, Amit P. (Wright State University)
The problem of automatic extraction of sentiment expressions from informal text, as in microblogs such as tweets is a recent area of investigation. Compared to formal text, such as in product reviews or news articles, one of the key challenges lies in the wide diversity and informal nature of sentiment expressions that cannot be trivially enumerated or captured using predefined lexical patterns. In this work, we present an optimization-based approach to automatically extract sentiment expressions for a given target (e.g., movie, or person) from a corpus of unlabeled tweets. Specifically, we make three contributions: (i) we recognize a diverse and richer set of sentiment-bearing expressions in tweets, including formal and slang words/phrases, not limited to pre-specified syntactic patterns; (ii) instead of associating sentiment with an entire tweet, we assess the target-dependent polarity of each sentiment expression. The polarity of sentiment expression is determined by the nature of its target; (iii) we provide a novel formulation of assigning polarity to a sentiment expression as a constrained optimization problem over the tweet corpus. Experiments conducted on two domains, tweets mentioning movie and person entities, show that our approach improves accuracy in comparison with several baseline methods, and that the improvement becomes more prominent with increasing corpus sizes.