Media
IRIS.TV Launches AI-Powered Marketplace for Branded Content
Los Angeles, CA. (November 7, 2017) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize revenue on their owned and operated digital properties, today announced IRIS.TV for Brands, a private marketplace for brands to distribute branded video in-stream alongside contextually relevant content and across hundreds of premium publisher sites and apps. Using augmented intelligence and machine learning technology, IRIS.TV treats branded assets like content, not pre-roll, resulting in higher completion rates as the platform knows when and where to present the video to achieve the highest engagement and completion rates. IRIS.TV recently partnered with the ID Agency to distribute a branded video campaign for AB/InBev through brand-safe premium publisher sites, with a goal to achieve engagement rates better than social or out-stream placement. "Using IRIS.TV's video personalization technology, we were able to place a number of branded video campaigns, including a recent piece for AB/InBev (Bud Light) inside contextually relevant streams and found that 20 percent of viewers watched the entire 100-second video when played after editorial content on premium publisher websites," said Alex Boyce, from The ID Agency. IRIS.TV's data network is built on billions of video views segmented by variables including; geography, device, and contextual content verticals providing brand-safe distribution at scale.
#460 Rocket Scientist Frank Cho Shares How Artificial Intelligence Helps Businesses Build High Performing Teams - Barry Moltz
On this episode of Business Insanity Talk Radio, we first talk about how my first guest discovered how artificial intelligence paired with behavioral science helps businesses build high-performing teams. We also discuss other applications for A.I. in business. Then, we talk to a small business owner who is using Fulfillment by Amazon to operate and grow their business. Plus, I show you how to get your small business unstuck. Finally, we'll discuss how small business owners can prepare for the holiday rush and survive the holiday season.
Artificial Intelligence Celebrate 10 Years Of Integral Records
Just like its founders Artificial Intelligence, Integral Records' spirit is defined by collaboration. Whether it's the early collaborations of Technicolour & Komatic (now Technimatic), the recent Philip fusion with Phil:osophy or the ongoing mystery moves of Dawn Wall and Mohican Sun, there's always been a strong collective energy to the label. Glenn Herweijer, one half of Artificial Intelligence, puts much of this spirit down to D.O.P.E, a Leeds-based night he was resident at with Marcus Intalex and Ant TC1. It's here where Glenn road-tested plenty of his production partner-to-be, Zula Warner's, early creations and initiated a trend of creativity from connection that seems key to understanding how both Artificial Intelligence and Integral have developed. With the label now celebrating its 10th anniversary, Glenn and Zula are hosting a massive event this Friday and releasing a 10 Years Of Integral album next month.
DATA DUMP: A Beginners Guide to Artificial Intelligence – Culpeper Times
If I asked you to describe the first thing that pops into your head when you hear Artificial Intelligence (A.I.), what would it be? Do you imagine a world where machines take over the planet like Skynet in The Terminator movie series? Or maybe something simpler such as when you use your phone to ask Siri or your Echo speaker to ask Alexa, "What will the weather be like today?" Regardless of what first pops into your head, most of you probably imagine a world where a machine both thinks and acts like a human autonomously. In reality, A.I. is a computing device that can mimic human thought and decision-making ability. The device can perceive its own environment and act on its own to reach the goal.
Is your software racist?
Late last year, a St. Louis tech executive named Emre Şarbak noticed something strange about Google Translate. He was translating phrases from Turkish -- a language that uses a single gender-neutral pronoun "o" instead of "he" or "she." But when he asked Google's tool to turn the sentences into English, they seemed to read like a children's book out of the 1950's. The ungendered Turkish sentence "o is a nurse" would become "she is a nurse," while "o is a doctor" would become "he is a doctor." The website Quartz went on to compose a sort-of poem highlighting some of these phrases; Google's translation program decided that soldiers, doctors and entrepreneurs were men, while teachers and nurses were women.