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The strawberry-picking robots doing a job humans won't
With strawberry picking season well under way - but migrant labour in short supply in several countries - we look at the various robots being developed around the world to help producers harvest this most popular fruit. Next time you buy strawberries take a look a good look in the punnet. Do the berries still have the stem attached or has it been plucked off leaving only the green hat of leaves called the calyx? You may not think that matters, but it's a key consideration for growers as they contemplate the merits of a range of robotic prototypes that promise to pick strawberries as fast and as carefully as humans. Whether the berry is plucked or whether the stalk is snipped through and kept attached is one critical difference between the concepts that Spanish, Belgian, British and US engineers are testing, ready to roll out in fields as soon as next year.
How HSN used AI to get personal with shoppers - Digiday
The Home Shopping Network was a victim of its own success. Its reach had expanded across innumerable digital platforms--but while this generated reams of data about its customers, HSN's marketers struggled to keep track of individual retail journeys. To up its odds of driving conversions, the company needed to better understand its individual customers, from their unique tastes to their browsing habits. To make that possible, HSN knew it had to automate and accelerate data collection across its channels. It also had to deliver that data to marketers in an organized, easily understandable format that enabled them to take action quickly.