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Using machine learning to yield useful market insight - Market Business News
Gauging consumer needs is essential in marketing. Focus groups, interviews and surveys are currently the most common means of gathering this data. But the process can be time-consuming and expensive. The advent of machine learning technology and artificial intelligence (AI) has sparked interest in using the technology to yield valuable insights into consumer wants. Researchers at MIT devised a method of efficiently identifying customer needs from user-generated content (UCG) with machine learning, according to a study published in Marketing Science.
Intel AI Protects Animals with National Geographic Society, Leonardo DiCaprio Foundation Intel Newsroom
What's New: Non-profit RESOLVE's* new TrailGuard AI* camera uses Intel-powered artificial intelligence (AI) technology to detect poachers entering Africa's wildlife reserves and alert park rangers in near real-time so poachers can be stopped before killing endangered animals. TrailGuard AI builds on anti-poaching prototypes funded by Leonardo DiCaprio Foundation and National Geographic Society. "By pairing AI technology with human decision-makers, we can solve some of our greatest challenges, including illegal poaching of endangered animals. With TrailGuard AI, Intel's Movidius technology enables the camera to capture suspected poacher images and alerts park rangers, who will ultimately decide the most appropriate response." How It Works: TrailGuard AI uses Intel Movidius Vision Processing Units (VPUs) for image processing, running deep neural network algorithms for object detection and image classification inside the camera.
SF Studios Preps English-Language Sci-Fi Series on Artificial Intelligence (EXCLUSIVE)
SF Studios, the Scandinavian company celebrating its 100th anniversary this year, is developing an English-language series based on Max Tegmark's 2007 bestseller "Life 3.0: Being Human in the Age of Artificial Intelligence." The science-fiction series will follow a group of young scientists working at a startup who discover the first artificial intelligence and envision ways in which it could be used to create a better world, which leads to a clash of ideals. The show is a fictionalized treatment of Tegmark's exploration of the ramifications of AI, which was translated in multiple languages and published around the world. Fredrik Wikström Nicastro, the senior VP of international production, said the "series will be character-driven as well as boasts a dramatic dimension and a tone similar to'The Social Network' and'Her.'" The series will also explore ways in which AI can affect crime, war, justice, jobs and society through the journey of these young scientists, said Wikström Nicastro, whose production credits include "Borg/McEnroe" and "Easy Money."