Ajay Agrawal, Joshua S. Gans, and Avi Goldfarb tackle the issue of how artificial intelligence technologies can have differing effects on jobs in …

We know content should be valuable, comprehensive, new, relevant, and accurate. Even more fundamentally important than all of those things is that it needs to be authentic. People trust factual information presented with sincere intentions. This era of "fake news" has ushered in a lot of fear for this very reason; we have had to fight to build the authority of our pages and domains to signal that we are worthy of trust. But our industry has yet to face its biggest challenge.

Has AI raised the floor but not the ceiling with marketing? Have we over-indexed on having content at scale? And is there a way for marketers to understand when hyper-personalization will cross the line into creepiness? In this episode of thinkPod, we are joined by Kate Bradley Chernis (Founder & CEO of Lately) and Joey Camire (principal & founding team of Sylvain Labs). We talk to Kate and Joey about whether AI will replace human marketers, where we are currently with AI and marketing, the difficulty of getting marketers to write, and how AI can bring delight to consumers. We also get into the hot debate around a company's responsibility with user data and imagine a future where each cup of yogurt is tracked. "AI as it relates to marketing is raising the floor. It doesn't totally feel like it's currently raising the ceiling." "I'm here to tell you that when marketing, it'll never replace humans altogether because it just doesn't work. "AI is not at the place right now where it's saying like, well, based on my understanding of supply and demand economics, you should be changing your price model. What you choose to do with the understanding that the system is providing you is still going to land on someone's lap. So your ability to be creative, your ability to write, your ability to wrangle concept and insight. What do you do with the information that you're being provided from a system that is finding things that you might not otherwise be able to find." –Joey Camire "How can we consistently use that [hyper-personalization] in our messaging without compromising our brand? And so the way that we succeed in doing that is really being super emotional and human.

Driven by the rise of transformative digital technologies and the proliferation of data, human storytelling is rapidly evolving in ways that challenge and expand our very understanding of narrative. Transmedia -- where stories and data operate across multiple platforms and social transformations -- and its wide range of theoretical, philosophical, and creative perspectives, needs shared critique around making and understanding. MIT's School of Architecture and Planning (SA P), working closely with faculty in the MIT School of Humanities, Arts, and Social Sciences (SHASS) and others across the Institute, has launched the Transmedia Storytelling Initiative under the direction of Professor Caroline Jones, an art historian, critic, and curator in the History, Theory, Criticism section of SA P's Department of Architecture. The initiative will build on MIT's bold tradition of art education, research, production, and innovation in media-based storytelling, from film through augmented reality. Supported by a foundational gift from David and Nina Fialkow, this initiative will create an influential hub for pedagogy and research in time-based media.

In early 2018 a video that appeared to feature former President Obama discussing the dangers of fake news went viral. The clip, created by comedian Jordan Peele, foreshadowed challenges that have now become all too real. These days, tech firms, media companies and consumers are all routinely forced to make determinations about whether content is authentic or fake -- and it's increasingly hard to tell the difference. Deepfakes are videos and images that have been digitally manipulated to depict people saying and doing things that never happened. Most deepfakes use artificial intelligence to alter video and to generate authentic-sounding audio.

Much as robots have transformed entire swaths of the manufacturing economy, artificial intelligence and automation are now changing information work, letting humans offload cognitive labor to computers. In journalism, for instance, data mining systems alert reporters to potential news stories, while newsbots offer new ways for audiences to explore information. Automated writing systems generate financial, sports and elections coverage. A common question as these intelligent technologies infiltrate various industries is how work and labor will be affected. In this case, who – or what – will do journalism in this AI-enhanced and automated world, and how will they do it?

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IBM (NYSE: IBM) today announced the first recipients and list of global women leaders and pioneers in AI for business. The list recognizes and celebrates women across a variety of industries and geographies for pioneering the use of AI to advance their companies in areas such as innovation, growth, and transformation. IBM will celebrate the honorees during an inaugural recognition event on June 12, 2019 at the IBM Watson Experience Center in New York, New York where the women will share their experiences leading AI initiatives in their organizations. Students from IBM's P-Tech program will attend to hear from these leaders who have applied AI technology in diverse and meaningful ways to help drive business innovation. "Artificial Intelligence is poised to drive dramatic advances in every industry," said Michelle Peluso, SVP, Digital Sales & CMO, IBM, who also serves as Leader of IBM's Women's Initiative.

Appropriately, they call it Photo Wake-Up. On their project page, UW computing scientists Chung-Yi Weng and Brian Curless, along with Facebook's Ira Kemelmacher-Shlizerman, describe a process that can take one single photo and create a character that walks out of the frame toward the viewer. They can also make the character run, sit, or jump. The researchers will present their algorithm later this month at the Conference on Computer Vision and Pattern Recognition in Long Beach, California, but the software begins by analyzing a still image to detect a human form and fits a morphable body on it. From there it creates a body map, labeling each of the parts.

Netflix may soon be known for more than just binge-watching TV and movies, as the company works to push out a new wave of video games based on the company's original content. The company is set to release a slew of video games throughout the next year, starting with the release of'Stranger Things 3: The Game' based on Netflix's wildly popular teen sci-fi series and slated for release on July 4. Additionally, 'The Dark Crystal: Age of Resistance', a companion to an upcoming series based on Jim Henson's'The Dark Crystal,' will be released on the Nintendo Switch later this year. Netflix is siphoning off its content for licensing in video games, a tandem of which will be release throughout the next year. The announcements were made at this year's E3 gaming conference. While'Dark Crystal's' companion game will be a turn-based strategy game that allows players to use different characters from he series, a'Stranger Things' title -- also available on the Switch -- will be a retro 16-bit adventure style game more similar to an RPG.