Media
Hidden in Plain Sight: PR 20/20 Shows Businesses That the Benefits of AI are Already Here.
Paul Roetzer: There's no general artificial intelligence where you buy a marketing platform and it does your email, social, advertising, etc. – you have to teach it. When you get started, you're looking for repetitive tasks that take a lot of time and energy or that would be more valuable with intelligent automation. Then you find a solution that's built to do that. Sometimes it's in your existing technology – you may be working with a major tech platform company with built-in AI features. Start by turning on new features that do things smarter, then find vendors building things like email send-time optimization, media buying optimization, email subject line writing, or social media sharing.
Microsoft Is Replacing Employees With AI…And Other Small Business Tech News
Here are five things in technology that happened this past week and how they affect your business. This past week it was announced that Microsoft has let go several journalists and instead will be implementing AI (Artificial Intelligence) that has the ability to perform those same jobs. Nearly 30 journalists were given a month's notice following Microsoft's decision to no longer employ people who would research, edit, and choose the various news articles for one of their pages. While the individuals who worked on the site run by Microsoft did not write the stories they were curating, they did edit and pick stories from other news outlets and occasionally edit headlines and material when needed. My firm implements some Microsoft products.