Artificial Intelligence marketing is a reality with organisations such as IBM going deeper into marketing – including travel marketing. Watson refers to IBM's cognitive artificial intelligence (AI) platform. A year ago IBM began adding Watson to its marketing suite, and in the travel sector specifically, Watson Marketing is attempting to help airlines hotels, casinos and resorts with campaign automation, real-time personalisation and similar digital marketing tools. This video explains more and includes a case study on Mammoth Resorts a large mountain resort operator in California.
When on the subject of successful leaders, it is evident that the how and why of success help derive inspiration. Forbes has come up with its second list of game changers--those who are not happy with the status quo and are transforming their industries by making a difference to the lives of their consumers. The youngest game changers are two contenders--Evan Spiegel, 26-year-old CEO of Snap, and Stripe cofounders John (26) and Patrick Collison (28). These are just some of the game changing leaders who are not just bending or breaking the rules, but redefining them to pave new ways toward success, taking the larger group along.
GoPro's Karma comes with a gaming-console-style controller and the ability for one person to shoot photos and video using a smartphone while another person flies the drone using the controller. Already, some cities, parks and resorts, including Mammoth Mountain Ski Area, have banned drone use without special approval. Emmy winners, FBI hunt for NYC bombing suspect, CalPERS pension crisis, and the Rams win their home opener. Emmy winners, FBI hunt for NYC bombing suspect, CalPERS pension crisis, and the Rams win their home opener.