Is TV advertising industry truly entitled? We keep hearing that TV advertising is not up to the mark in delivering results proportional to the media budget. A part of the problem lies in the gaps in TV performance analytics. The latest partnership between TVadSync and Unacast changes this dynamic, combining cutting-edge cross-screen media and transparent location data to measure footfall traffic and help advertisers fully quantify the impact of their combined TV and digital advertising. To better understand how TV advertising is set to change the multi-touch attribution model for advertising with data and analytics, we spoke to TVadSync's Head of Product, John McNicholas and Unacast CEO, Thomas Walle.
Justin Gerrard speaks quickly, Brian Gerrard speaks slowly. If you met them separately, you would never guess they were brothers. But their oil-and-water partnership helped them create Bae, a dating app for black people. Bae works pretty much like Tinder, but tailor-made for black users. The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.
Among them, the Robotics Invention System (RIS) from LEGO stands out as an excellent instrument for the quick and easy introduction of students to the exciting world of robots. We discuss here (1) how the sensor design represents an educational tool in itself and its educational benefits, (2) aspects of low-cost, RIScompatible new sensor design and (3) provide an example of new sensor design. While each of these later versions incorporated a considerable number of improvements in both software and hardware, the number of original LEGO sensors available is limited to a set of four: touch, light, temperature, and rotation. It is inevitable that after mastering the basic features of the system, the users contemplate the expansion of its system capabilities. Although third party, RIS-compatible sensors are available - for a price - there is a more rewarding way to add new features to a RIS-based robot project.