In everyday conversations, humans can take on different roles and adapt their vocabulary to their chosen roles. We explore whether LLMs can take on, that is impersonate, different roles when they generate text in-context. We ask LLMs to assume different personas before solving vision and language tasks. We do this by prefixing the prompt with a persona that is associated either with a social identity or domain expertise. In a multi-armed bandit task, we find that LLMs pretending to be children of different ages recover human-like developmental stages of exploration. In a language-based reasoning task, we find that LLMs impersonating domain experts perform better than LLMs impersonating non-domain experts.

Several studies have compared the in-distribution (ID) and out-ofdistribution (OOD) performance of models in computer vision and NLP. They report a frequent positive correlation, but surprisingly, almost never an inverse correlation that would be indicative of a necessary trade-off. Such inverse patterns are possible theoretically, and their occurrence in practice is important to determine whether ID performance can serve as a proxy for OOD generalization.

A.1 Creation of the Multimodal Web Document Dataset A.1.1 Collecting of a Large Number of HTMLFiles Our data collection process begins by considering the 25 most recent Common Crawl6 dumps available at the time of dataset creation. It contains webpages spanning from February 2020 to January/February 2023. We use a modified version of readability-lxml7 to extract the main text from the pages, discarding any pages that contain text of excessively high perplexity. This process yields a total of 41.2 billion documents. Selection of English content To identify non-English content, we apply the FastText classifier (Joulin et al., 2017) to the extracted text, e ectively filtering out 63.6% of the documents. Early text deduplication Often, a set of URLs is crawled repeatedly across di erent Common Crawl snapshots. However, the content of these websites may vary as web administrators make changes over time. Hence, at this stage, we refrain from deduplicating documents based on their URLs. Instead, we perform MinHash (Broder, 1997) deduplication with 16 hashes calculated over 5-grams. To further refine the data, we eliminate documents containing substantial proportions of repeated paragraphs and n-grams, employing the methodology described in MassiveText (Rae et al., 2022).