The original sample was drawn from two sources. Fifty-one percent of respondents are part of NORC's AmeriSpeak panel, which was selected randomly from NORC's National Frame based on address-based sampling and recruited by mail, email, telephone and face-to-face interviews. Forty-nine percent of respondents are part of a custom panel of young adults that uses an address-based sample from a registered voter database of the entire U.S and is recruited by mail and telephone.
Chatbots have gained a lot of hyper of late, even if only a fractional amount of brands are using them (according to recent data from L2). New survey results from Retale, however, suggest that almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven't are at least interested in giving them a go.