One advance that is beginning to make a positive mark on the incidence of survey fatigue is conversational surveys powered by artificial intelligence. As the customer provides comments or text-based feedback to a question, a conversational survey will facilitate a two-way responsive interaction. To enable the process, conversational surveys use a combination of artificial intelligence, natural language processing and machine learning, and combine this with a brand's own vocabulary to create natural, real-time communication. As the decision tree of responses that chatbots can manage increases, conversational surveys can become more complex and dive into the root-cause of friction across the customer journey.
In our new report The Future of Work: More than a Machine, we surveyed more 4,000 office workers across the U.S., U.K., and Germany and asked them about how technology is changing their jobs, especially advanced technology like AI, and how confident they feel about keeping their jobs in the future. Only about 30 percent of U.S. and German office workers and 19 percent of U.K. office workers feel very equipped to succeed in a technology-rich workplace of the future. Seventy-two percent of U.S. office workers, 76 percent of those in Germany, and 66 percent of workers in the U.K. are interested in using intelligent personal assistants that use voice, like Amazon Alexa or Google Home, to search the internet or make to-do lists. The areas they want help with include reminders for tasks and appointments (49 percent of respondents in the U.S., 46 percent in the U.K., and 26 percent in Germany), as well as finding or editing electronic documents (25 percent in U.S, 28 percent in the U.K., and 26 percent in Germany).
Over 100 marketing leaders from the most prominent retail brands in the world weighed in on consumer engagement strategies in the 2017 study, "Building Lasting Consumer Relationships in Retail," released by Persado and WBR Digital. The survey was conducted via in-depth interviews with CMOs and other marketing leadership at US- and UK-based major retailers including Best Buy, Marks and Spencer, Williams-Sonoma, Urban Outfitters, and Nordstrom, amongst many others. According to the study, marketers are overly relying on demographic and geographic data, while significantly underutilizing behavioral data, lifecycle stages, and psychographic indicators like emotional triggers. Retail CMOs are looking to artificial intelligence solutions to broaden their view of the customer, allowing them to engage their audiences in a much more personal way.
These "Big Four" are: 1) potentially unequal probabilities of selection; 2) stratification; 3) clustering; and 4) post-survey weight adjustments. In some surveys, unequal probabilities of selection are unavoidable – for instance, in a phone survey, people who have both landlines and cell phones have higher probabilities of selection than those who use landline only or cell phone only. Cluster, or multi-stage sampling, involves taking samples of units that are larger than the ultimate observation units – e.g., hospitals and then patients within hospitals, or geographic areas and then housing units and individuals within them. In the past 10 years or so, survey methodologists have solidified their thinking about sources of errors and developed the total survey error (TSE) framework.
Dog behavior expert Cesar Millan (pictured) teamed up with audible to conduct their own study to see what impact audiobooks have on dogs when their owners are away. By using a speaker along with one of the audiobooks, users can play one of a range of audible's audiobooks, with recommended titles including: According to a demonstration video by Millan, having to be away from our dogs can be a stressful situation, joined by guilt and shame for having to be away from our pets for long periods of time, for example when going to work. So dog behavior expert Cesar Millan teamed up with Amazon's Audible to conduct their own study to see what impact audiobooks have on dogs when their owners are away. Then, Cesar's Way Inc. analyzed the survey responses, and cumulative results showed that in 27 out of 28 days tested, the dogs showed positive behavior differential scores post-audiobook play period.
According to neuroscience research, qualitative decisions of an emotional nature are often made on the unconscious level – meaning these decisions are made with little or no authorship of the observer. In fact, most market researchers who employ neuroscience techniques and tools in market research rely on the established and dependable methods we've all come to count on in conjunction with neuroscience. For this reason and others, forthright market researchers who employ neuroscience techniques and tools usually adhere to proven methods like focus groups and in-depth interviews to back up and gain insight from the data acquired through this form of research. Through a mix of the use of neuroscience technology and methodology in addition to proven market research techniques, market researchers can better access the feelings and attitudes of their participants.
While Tesla rolls out its Model 3 with autonomous hardware, a new survey found more than half of Americans say they would buy a self-driving vehicle for their next car purchase. Although the majority of Americans are optimistic about self-driving cars, auto companies will have to work past safety concerns among drivers. The survey found 59 percent of respondents don't think automated public transportation will happen in the future. When it comes to owning a self-driving car or using autonomous public transportation, 65 percent of respondents say they prefer their own car, while 35 percent say they would rather use a self-driving car through a ride-sharing service like Uber or Lyft.
Ikea has started edging its way into smart home products with the recent rollout of a smart lighting system, the Trådfri system, which leverages common ZigBee Light Link technology standards for connected light bulbs. As industries like healthcare, looked to retail for guidance on connecting with the on-demand customer, the retail industry is experimenting with the next stage of digital transformation. With new augmented reality, virtual reality and artificial intelligence technology making a splash in 2017, retail is uniquely positioned to take full advantage of these digital tools. PAST DIGITL RETAIL TRANSFORMATION SPEAKERS INCLUDE: Ascena Retail Group Chief Marketing Officer, EVP of Digital Channels – Maurices Bed Bath & Beyond Chief Marketing Officer Best Buy Chief Marketing Officer BJ's Wholesale Club SVP, Marketing Coach Global Chief Marketing Officer Crayola Chief Marketing Officer Frito-Lay, Inc. Chief Marketing Officer Sally Beauty Chief Marketing Officer Sam's Club Chief Member Officer Sears Holdings Corporation President Gifts and Occasions Starwood Hotels & Resorts Worldwide, Inc.
In a finding from a Korn Ferry global survey of 800 top business executives, 44 percent of respondents said that the growth of robotics, automation and artificial intelligence will make people "largely irrelevant" in the future of work. Unlike the earlier generation of robots that operated separately from workers, the new robots work side by side with people and typically take on backbreaking tasks such as stacking tires. At the same time, the growth of manufacturing created millions of new jobs for the displaced farm workers. Scott Adams is practice leader, supply chain and operations for Korn Ferry Futurestep.
With AI or deep learning able to integrate with content marketing efforts, current data suggests that although 57.1% of US marketers remain unlikely to use AI or deep learning in their 2017 content marketing, a significant number felt differently. BrightEdge and Survey Monkey polled 1,019 marketers worldwide and found that a third (31.4%) of respondents said they would use AI to help flesh out their content marketing strategy this year. Meanwhile, 2.8% said they're already using AI to develop their content efforts, eMarketer reports. Three in ten (30%) respondents said they planned to prioritize AI.