Public Relations
PISCES: Participatory Incentive Strategies for Effective Community Engagement in Smart Cities
Biswas, Arpita (Xerox Research Centre India) | Chander, Deepthi (Xerox Research Centre India) | Dasgupta, Koustuv (Xerox Research Centre India) | Mukherjee, Koyel (Xerox Research Centre India) | Singh, Mridula (Xerox Research Centre India) | Mukherjee, Tridib (Xerox Research Centre India)
A key challenge in participatory sensing systems has been the design of incentive mechanisms that motivate individuals to contribute data to consuming applications. Emerging trends in urban development and smart city planning indicate the use of citizen reports to gather insights and identify areas for transformation. Consumers of these reports (e.g. city agencies) typically associate non-uniform utility (or values) to different reports based on the spatio-temporal context of the reports. For example, a report indicating traffic congestion near an airport, in early morning hours, would tend to have much higher utility than a similar report from a sparse residential area. In such cases, the design of an incentive mechanism must motivate participants, via appropriate rewards (or payments), to provide higher utility reports when compared to less valued ones. The main challenge in designing such an incentive scheme is two-fold: (i) lack of prior knowledge of participants in terms of their availability (i.e. who are in the vicinity) and reporting behaviour (i.e. what are the rewards expected); and (ii) minimizing payments to the reporters while ensuring that the desired number of reports are collected. In this paper, we propose STOC-PISCES, an algorithm that guarantees a stochastic optimal solution in the generalized setting of an unknown set of participants, with non-deterministic availabilities and stochastically rational reporting behaviour. The superior performance of STOC-PISCES in experimental settings, based on real-world data, endorses its adoption as an incentive strategy in participatory sensing applications like smart city management.
Intentional Analysis of Medical Conversations for Community Engagement
Sahay, Saurav (Georgia Institute of Technology)
With an explosion in the proliferation of user-generated content in communities, information overload is increasing and quality of readily available online content is deteriorating. There is an increasing need for intelligent systems that make use of implicit user generated knowledge in communities for community engagement. We describe our approach based on modeling user utterances in communities to proactively target the community for exchange of questions and answers. We envision a system that automatically encourages user engagement and participation by routing relevant conversations to users based on individual and community activity levels. In this paper, we analyze health forum conversations from WebMD, a popular health portal consumer site, and classify them in different acts of speech using Verbal Response Modes (VRM) theory. We describe our approach for modeling an intelligent community recommender to engage participants based on observations from our analysis.