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CMO interview: What Salesforce's lead marketer sees AI and IoT doing to customer engagement

@machinelearnbot

Fourth industrial revolution technologies such as artificial intelligence (AI) and the Internet of Things (IoT) will not only force marketers to be more scientific, they'll also require them to think beyond their function and to next best actions for customers across an organisation. That's the view of Salesforce global chief marketing officer, Simon Mulcahy, who caught up with CMO during the recent Dreamforce conference in San Francisco to discuss the key product and industry messages from the event, and the growing importance of customer advocacy as a strategy. There's no doubt AI and IoT are going to be massive game changers, opening up more data sets and actions in real time and enabling the next level of personalisation, Mulcahy said. "And it will force marketers to be even more scientific," he said. "The best way I've found of internalising this is to stop thinking of it in raw terms of marketing. How you know when a customer needs the next touchpoint from you as a company? And what are you packaging up and delivering to them? "That IoT data is going to trigger the next best action.


How artificial intelligence will impact real lives in healthcare in 2018

#artificialintelligence

This year, whiz kid Ke Jie, the world champion of Chinese national pastime GO, was soundly defeated by a computer powered by Artificial Intelligence. Jie described it as a "horrible experience," but it highlighted the tremendous potential AI has in fields such as gaming – and far beyond. One such field is medicine and healthcare, where we are beginning to reap the benefits of technology that has the potential to impact billions of lives around the world. Here are five health-related industries poised to be revolutionized by Artificial Intelligence in 2018. For doctors, analyzing a patient's records – many of which are still handwritten – often involves the time-consuming task of going through a lifetime's history of notes, lab results and prescriptions. IBM, along with the Cleveland Clinic Lerner College of Medicine, aims to turn this problem into an advantage with the creation of Watson Paths, which utilizes AI to establish more natural interaction between physicians, data and medical records to provide quicker and more accurate diagnoses.


How Conversational AI Provides Marketing and Sales a Competitive Edge

#artificialintelligence

Alex Terry, CEO of Conversica is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica, an award-winning SaaS software company, was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category. This award recognizes how Conversica's AI-powered sales assistant is revolutionizing how businesses connect with their prospects and customers at scale. Advertisement: Learn about the most important think tank event for sales leaders by Frost & Sullivan. Conversica has built a conversational AI (Artificial Intelligence) platform deployed as sales assistants.


iRobot Wins Housewares Design Awards' Smart Home Award HomeWorld Business

#artificialintelligence

An independent panel of judges selected the Roomba 690 from among several Smart Home Award entries, which also had to be entered into one of the 11 core Housewares Design Awards categories. Through Wi-Fi connectivity and the iRobot home app, the Roomba 690 offers remote cleaning and scheduling for up to seven times per week, direct access to customer support, customized cleaning settings and compatibility with Amazon Alexa and Google Assistant devices for easy-to-use voice commands. The app also sends push notifications to alert users to the status of each cleaning mission. The Roomba 690 uses a patented three-stage cleaning system with dual multi-surface brushes, an edge-sweeping brush, and a powerful vacuum to efficiently clean carpets, rugs and hard floors, according to the company.


Machine Learning – the new catalyst in higher education

#artificialintelligence

Did you ever use spell check in google? If you have then you used a machine learning algorithm. There are countless instances in an average person's day where he/she uses machine Learning. It has become a vital component in modern men's life. Driver less cars, Rovers in Mars, Weather predictions, Market share predictions, Speech Processing, Internet of things, Healthcare well these are just the tip of the iceberg.



The Resulting Fallacy Is Ruining Your Decisions - Issue 55: Trust

Nautilus

After pursuing a psychology Ph.D. on childhood language acquisition, Duke turned her skills to the poker table, where she has taken home over $4 million in lifetime earnings. For a time she was the leading female money winner in World Series of Poker history, and remains in the top five. She's written two books on poker strategy, and next year will release a book called Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts. Don't be so hard on yourself when things go badly and don't be so proud of yourself when they go well. In it, Duke parlays her experience with cards into general lessons about decision making that are relevant for all of us. If a well-reasoned decision leads to a negative outcome, was it the wrong decision? How do we distinguish between luck and skill?


Google's AlphaZero Destroys Stockfish In 100-Game Match - Chess.com

#artificialintelligence

And maybe the rest of the world did, too. A little more than a year after AlphaGo sensationally won against the top Go player, the artificial-intelligence program AlphaZero has obliterated the highest-rated chess engine. Stockfish, which for most top players is their go-to preparation tool, and which won the 2016 TCEC Championship and the 2017 Chess.com Computer Chess Championship, didn't stand a chance. AlphaZero won the closed-door, 100-game match with 28 wins, 72 draws, and zero losses.


Model in Britain's sex-and-spy Profumo scandal dies at 75

The Japan Times

LONDON – Christine Keeler, the central figure in the sex-and-espionage Profumo scandal that rocked Cold War Britain, has died at 75. Her son, Seymour Platt, posted on Facebook that Keeler died Monday at a hospital near Farnborough in southern England. Born in 1942, Keeler was a model and nightclub dancer in 1963 when she had an affair with British War Secretary John Profumo. When it emerged that Keeler had also slept with a Soviet naval attache, the collision of sex, wealth and national security issues caused a sensation and helped topple the Conservative government. A naked photo of Keeler straddling the back of a chair is among the most famous U.K. images of the 1960s.


Mark Cuban: If we let China or Russia win the artificial intelligence race we're 'SOL'

AITopics Custom Links

Billionaire tech entrepreneur Mark Cuban has seen a ton of change since he first got in the technology business in 1982, but he argues that artificial intelligence (AI) is going to "change everything, 180 degrees." He warns that if the U.S. allows other countries to take the lead in AI, then it'll be "SOL," an acronym that employs profanity to communicate urgency. "All these things have happened that have changed how we do business, changed how we lived our lives, changed everything, right, the internet. But what we're going to see with artificial intelligence dwarfs all of that," Cuban said in an interview with hedge fund manager J. Kyle Bass of Hayman Capital on RealVision Television, a subscription financial video service. AI is expected to soon bring an increase in productivity, resulting in fewer jobs all while the population continues to grow. "It's not a question of how it plays out over 100 years.