Almost a quarter century ago, a book was written about how organizations would focus on share of customer as opposed to share of market, building a personalized collaboration driven by big data. With advanced analytics, banking may finally getting close to realizing this vision. In 1993, a then revolutionary book, "The One to One Future: Building Relationships One Customer at a Time" was published, proposing the idea that as technology makes it affordable to track individual customers, marketing shifts from finding customers for products to finding products for customers. According to the authors, Don Peppers and Martha Rogers, Ph.D., a company could use technology to gather information about, and to communicate directly with, individuals to form a commercial bond. The book became a bestseller, and was on every marketer's bookshelf … almost a quarter century ago.
There are many books that provide an introduction to the field of linear algebra. Most are textbooks targeted at undergraduate students and are full of theoretical digressions that are barely relevant and mostly distracting to a beginner or practitioner to the field. In this post, you will discover the book "No bullshit guide to linear algebra" that provides a gentle introduction to the field of linear algebra and assumes no prior mathematical knowledge. No Bullshit Guide To Linear Algebra Review Photo by Ralf Kayser, some rights reserved. The book provides an introduction to linear algebra, comparable to an undergraduate university course on the subject.
On this week's episode of my podcast, I Have to Ask, I spoke to Steven Pinker, a professor of psychology at Harvard and author of the new book Enlightenment Now: The Case for Reason, Science, Humanism, and Progress. It follows up on his controversial best-seller The Better Angles of Our Nature: Why Violence Has Declined, which offered a sweeping account of why Pinker believes the present is better than the past.
I first came across this book when I was reading analysts' review of President Xi Jinping's New Years' address during the turn of the year and this book was apparently one of the two books on AI and robotics that was on the Chinese President's bookshelf. Piqued by this revelation, I then subsequently learnt that this book was also on Bill Gates' recommended reading list.
Innovations, the incremental improvements in existing technologies, are Silicon Valley's bread and butter. Inventions, or real breakthroughs, are harder to find and require the kind of commitment to basic research that's rare today in even the biggest corporate labs. In Fifty Things That Made the Modern Economy, 'undercover economist' Tim Harford focuses on the hard stuff: inventions. Many of these are things that have been with us for so long -- and are so distant from many people's lives -- that we rarely remember their significance: the plough, barbed wire, cuneiform. If you'd rather listen than read, the book has a companion in the form of 51 downloadable BBC podcasts.