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MS NOW Wants to Turn Its Viewers Into a Fandom
The cable news network's president, Rebecca Kutler, wants to leverage its massive online and TV audience to create a fan community. First up: letting you chat with Rachel Maddow. Even if you're a casual consumer of MS NOW, formerly MSNBC, you know the names: anchors like Chris Hayes, Stephanie Ruhl, and yes, the one and only Rachel Maddow. The network has built a stable of talent who've amassed a massive number of casual viewers, plenty of fans and more than a few obsessives. Now, the network's president, Rebecca Kutler, is looking to build that entire audience into something more akin to a fandom--turning casual viewers and fanatics alike, whether on TV or online, into paying members of an MS NOW media universe. To do it, she's launching an ambitious subscription program, called Membership, designed to connect MS NOW consumers much more directly to the Hayeses and Maddows of the world. Sure, plenty of news providers now offer subscriptions, WIRED included (and by the way, you can subscribe here). But what struck me about Kutler and Co.'s efforts was both their methodical approach--they surveyed 18,000 people before landing on a final offering--and their resolute focus on MS NOW's deep bench of talent as the locus of their paid program.
US allies lack resources to keep pace on AI, top Pentagon official says
The Pentagon's AI office has rolled out several new artificial intelligence tools. The Pentagon's AI office has rolled out several new artificial intelligence tools. Cameron Stanley talks up'revolutionary' AI capabilities and says Washington working with Nato and Five Eyes partners The Pentagon's top artificial intelligence official said on Tuesday that America's closest allies lack the resources to keep pace with the US military's adoption of AI, and that Washington is working to steer them away from mistakes it made along the way. "They don't have the resources that we do, they don't have the experience that we do, they don't have the scale that we do," Cameron Stanley, chief digital and artificial intelligence officer at the Department of War, said at an event at the Billington Cybersecurity summit. Of Nato and the Five Eyes, an intelligence-sharing partnership of the US, UK, Canada, Australia and New Zealand, Stanley said Washington was "actively working with a number of our partners" so "they don't make the same mistakes that we make".
There's a Hot New Egg-Freezing Startup. It's Weirder Than You Could Imagine
It's Weirder Than You Could Imagine Cofertility lets women freeze their eggs for free--as long as they give half of them back to the company. What happens next is anyone's guess. The Instagram post, precision-guided by sex and age, had zeroed in on its target. Yuchen Tu is a conser vatory-trained viola player from Chongqing, China, a lover of science fiction, and an aspiring member of the US Army Reserve Officer Training Corps. And late last spring, just after her 24th birthday, she realized she might be the perfect candidate to freeze her eggs--for free. Tu goes by Sue, a name she likes because it reminds her of the 2024 body horror film, whose protagonist tortures herself in pursuit of youth and beauty. To prequalify for free egg freezing, all Sue had to do was take a two-minute quiz. "Not everyone can pass this exam," she remembers thinking. "Oh, it seems like a competition." Sue passed, as have thousands of young women allured by the promise of a company called Cofertility. "The best time to freeze your eggs is when you can least afford it," goes the company's mantra, uttered on repeat by its public face and CEO, onetime Uber employee Lauren Makler. Thus was born Cofertility's mission: to help women like Sue, who had just received her master's degree in classical music and was preparing to embark on a second bachelor's, preserve their future fertility for zero dollars. Instead of paying to freeze and store her eggs with money--the going rate in New York City, where Sue lives, is about $18,000--she would use a currency she already had in abundance: the eggs themselves. Cofertility's clients must, in the company's words, "donate half of the eggs retrieved to intended parents that need the help of an egg donor to have a baby." It's a model called egg sharing, and it hadn't been commercialized widely in the US until Cofertility came along.
A US Census Report on Noncitizen Voting Used Bad Data to Reach Faulty Conclusions
Trump has touted a recent Census report. WIRED found grave flaws in its analysis and the process behind it, and confirmed the identity of several of its authors--among them a one-time DOGE affiliate. A report published by the US Census Bureau last month purported to uncover evidence backing up President Donald Trump's baseless claims that noncitizens voting cost him the 2020 election . It was the latest salvo in Trump's broader assault on the safety of US elections. "I WON THE ELECTION," Trump quickly declared on Truth Social after the publication of the report.
Lyft Sees a Future for Its Drivers in a Driverless World: Servicing Waymos
A team-up with Waymo in Nashville has former Lyft drivers maintaining self-driving cars. This week, Lyft riders in Nashville, Tennessee, who request a ride on the app might get matched with a new driver: a robot . A new partnership between the ride-hail company and Waymo, the self-driving-vehicle developer, will integrate self-driving rides into Lyft's platform. The rollout marks a new milestone for Lyft, which has worked with other, smaller self-driving vehicle companies in the US, but never with a partner as big as Waymo, which operates in 14 US metros. Lyft executives also see the partnership as a continuation of a conversation the ride-hail company has been having for a few years now with its hundreds of thousands of US drivers.
Batteries just broke another record in the US
Battery installations hit a new record in the US in the second quarter of 2026. In total, 20.2 gigawatt-hours of new capacity came online, according to a new report. That's enough to supply the daily electricity needs of about 700,000 homes. The surge is putting the country on a trajectory to see 71 gigawatt-hours of batteries installed in 2026, a 20% increase over last year. This growth is being driven by a combination of cheaper batteries and an urgent need for more energy storage capacity as renewables such as solar and onshore wind power are added to the grid.
Anthropic safety researcher says more than 10% chance AI 'could kill all humans'
Anthropic safety researcher says more than 10% chance AI'could kill all humans' A top safety researcher at Anthropic has warned AI is advancing so quickly there is a greater than 10% chance it could kill all humans within the next decade. Evan Hubinger said in a post on X, external that the risk from the models which currently exist was low but he was worried the technology may become able to improve itself soon to the point where it poses an existential risk to humanity. It comes after the Financial Times reported, external Anthropic withheld its latest model from the UK's AI Safety Institute, one of the leading bodies in the world for assessing AI risk. The BBC has approached Anthropic for comment. In his post, which has been viewed 9.6 million times, Hubinger added we really do earnestly believe AI poses a species-ending risk to humans.