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The Social Dynamics of Economic Activity in a Virtual World
Bakshy, Eytan (University of Michigan) | Simmons, Matthew P. (University of Michigan) | Huffaker, David A. (University of Michigan) | Cheng, Chun-Yuen (University of Michigan) | Adamic, Lada A. (University of Michigan)
This paper examines social structures underlying economic activity in Second Life (SL), a massively multiplayer virtual world that allows users to create and trade virtual objects and commodities. We find that users conduct many of their transactions both within their social networks and within groups. Using frequency of chat as a proxy of tie strength, we observe that free items are more likely to be exchanged as the strength of the tie increases. Social ties particularly play a significant role in paid transactions for sellers with a moderately sized customer base. We further find that sellers enjoying repeat business are likely to be selling to niche markets, because their customers tend to be contained in a smaller number of groups. But while social structure and interaction can help explain a seller's revenues and repeat business, they provide little information in the forecasting a seller's future performance. Our quantitative analysis is complemented by a novel method of visualizing the transaction activity of a seller, including revenue, customer base growth, and repeat business.
Empirical Analysis of User Participation in Online Communities: the Case of Wikipedia
Ciampaglia, Giovanni Luca (Università della Svizzera Italiana) | Vancheri, Alberto (Università della Svizzera Italiana)
We study the distribution of the activity period of users in five of the largest localized versions of the free, on- line encyclopedia Wikipedia. We find it to be consis- tent with a mixture of two truncated log-normal distri- butions. Using this model, the temporal evolution of these systems can be analyzed, showing that the statis- tical description is consistent over time.
Widespread Worry and the Stock Market
Gilbert, Eric (University of Illinois at Urbana-Champaign) | Karahalios, Karrie (University of Illinois at Urbana-Champaign)
Our emotional state influences our choices. Research on how it happens usually comes from the lab. We know relatively little about how real world emotions affect real world settings, like financial markets. Here, we demonstrate that estimating emotions from weblogs provides novel information about future stock market prices. That is, it provides information not already apparent from market data. Specifically, we estimate anxiety, worry and fear from a dataset of over 20 million posts made on the site LiveJournal. Using a Granger-causal framework, we find that increases in expressions of anxiety, evidenced by computationally-identified linguistic features, predict downward pressure on the S&P 500 index. We also present a confirmation of this result via Monte Carlo simulation. The findings show how the mood of millions in a large online community, even one that primarily discusses daily life, can anticipate changes in a seemingly unrelated system. Beyond this, the results suggest new ways to gauge public opinion and predict its impact.
From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series
O' (Carnegie Mellon University) | Connor, Brendan (Carnegie Mellon University) | Balasubramanyan, Ramnath (Carnegie Mellon University) | Routledge, Bryan R. (Carnegie Mellon University) | Smith, Noah A.
We connect measures of public opinion measured from polls with sentiment measured from text. We analyze several surveys on consumer confidence and political opinion over the 2008 to 2009 period, and find they correlate to sentiment word frequencies in contempora- neous Twitter messages. While our results vary across datasets, in several cases the correlations are as high as 80%, and capture important large-scale trends. The re- sults highlight the potential of text streams as a substi- tute and supplement for traditional polling. consumer confidence and political opinion, and can also pre- dict future movements in the polls. We find that temporal smoothing is a critically important issue to support a suc- cessful model.
Voices of Vlogging
Biel, Joan-Isaac (Idiap Research Institute) | Gatica-Perez, Daniel (Idiap Research Institute)
Vlogs have rapidly evolved from the ’chat from your bedroom’ format to a highly creative form of expression and communication. However, despite the high popularity of vlogging, automatic analysis of conversational vlogs have not been attempted in the literature. In this paper, we present a novel analysis of conversational vlogs based on the characterization of vloggers’ nonverbal behavior. We investigate the use of four nonverbal cues extracted automatically from the audio channel to measure the behavior of vloggers and explore the relation to their degree of popularity and that of their videos. Our study is validated on over 2200 videos and 150 hours of data, and shows that one nonverbal cue (speaking time) is correlated with levels of popularity with a medium size effect.
Temporal Correlation between Social Tags and Emerging Long-Term Trend Detection
Hsu, Ming-Hung (National Taiwan University) | Chang, Yu-Hui (National Taiwan University) | Chen, Hsin-Hsi (National Taiwan University)
Social annotation has become a popular manner for web users to manage and share their information and interests. While users' interests vary with time, tag correlation also changes from users' perspectives. In this work, we explore four methods for estimating temporal correlation between social tags and detect if a long-term trend emerges from the history of temporal correlation between two tags. Three types of trends are specified: steadily-shifting, stabilizing, and cyclic. To compare the results of the four estimation methods, an indirect evaluation is realized by applying detected trends to tag recommendation.
To Be a Star Is Not Only Metaphoric: From Popularity to Social Linkage
Stoica, Alina Mihaela (Orange Labs and LIAFA, University Paris 7) | Couronne, Thomas (Orange Labs) | Beuscart, Jean - Samuel (Orange Labs)
The emergence of online platforms allowing to mix self publishing activities and social networking offers new possibilities for building online reputation and visibility. In this paper we present a method to analyze the online popularity that takes into consideration both the success of the published content and the social network topology. First, we adapt the Kohonen self organizing maps in order to cluster the users of online platforms depending on their audience and authority characteristics. Then, we perform a detailed analysis of the manner nodes are organized in the social network. Finally, we study the relationship between the network local structure around each node and the corresponding user’s popularity. We apply this method to the MySpace music social network. We observe that the most popular artists are centers of star shaped social structures and that it exists a fraction of artists who are involved in community and social activity dynamics independently of their popularity. This method based on a learning algorithm and on network analysis appears to be a robust and intuitive technique for a rich description of the online behavior.
The Wisdom of Bookies? Sentiment Analysis Versus. the NFL Point Spread
Hong, Yancheng (Hong Kong University of Science &) | Skiena, Steven (Technology)
The American Football betting market provides a particularly attractive domain to study the nexus between public sentiment and the wisdom of crowds. In this paper, we present the first substantial study of the relationship between the NFL betting line and public opinion expressed in blogs and microblogs (Twitter). We perform a large-scale study of four distinct text streams: LiveJournal blogs, RSS blog feeds captured by Spinn3r, Twitter, and traditional news media. Our results show interesting disparities between the first and second halves of each season. We present evidence showing usefulness of sentiment on NFL betting. We demonstrate that a strategy betting roughly 30 games per year identified winner roughly 60% of the time from 2006 to 2009, well beyond what is needed to overcome the bookie's typical commission(53%).
Star Quality: Aggregating Reviews to Rank Products and Merchants
McGlohon, Mary (Carnegie Mellon University, Google, Inc.) | Glance, Natalie (Google, Inc.) | Reiter, Zach (Google, Inc.)
Given a set of reviews of products or merchants from a wide range of authors and several reviews websites, how can we measure the true quality of the product or merchant? How do we remove the bias of individual authors or sources? How do we compare reviews obtained from different websites, where ratings may be on different scales (1-5 stars, A/B/C, etc.)? How do we filter out unreliable reviews to use only the ones with ``star quality''? Taking into account these considerations, we analyze data sets from a variety of different reviews sites (the first paper, to our knowledge, to do this). These data sets include 8 million product reviews and 1.5 million merchant reviews. We explore statistic- and heuristic- based models for estimating the true quality of a product or merchant, and compare the performance of these estimators on the task of ranking pairs of objects. We also apply the same models to the task of using Netflix ratings data to rank pairs of movies, and discover that the performance of the different models is surprisingly similar on this data set.
Predicting the Speed, Scale, and Range of Information Diffusion in Twitter
Yang, Jiang (University of Michigan) | Counts, Scott (Microsoft Research)
We present results of network analyses of information diffusion on Twitter, via users’ ongoing social interactions as denoted by “@username” mentions. Incorporating survival analysis, we constructed a novel model to capture the three major properties of information diffusion: speed, scale, and range. On the whole, we find that some properties of the tweets themselves predict greater information propagation but that properties of the users, the rate with which a user is mentioned historically in particular, are equal or stronger predictors. Implications for end users and system designers are discussed.