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Does Bad News Go Away Faster?
Wu, Shaomei (Cornell University) | Tan, Chenhao (Cornell University) | Kleinberg, Jon (Cornell University) | Macy, Michael Walton (Cornell University)
We study the relationship between content and temporal dynamics of information on Twitter, focusing on the persistence of information. We compare two extreme temporal patterns in the decay rate of URLs embedded in tweets, defining a prediction task to distinguish between URLs that fade rapidly following their peak of popularity and those that fade more slowly. Our experiments show a strong association between the content and the temporal dynamics of information: given unigram features extracted from corresponding HTML webpages, a linear SVM classifier can predict the temporal pattern of URLs with high accuracy. We further explore the content of URLs in the two temporal classes using various textual analysis techniques (via LIWC and trend detection). We find that the rapidly-fading information contains significantly more words related to negative emotion, actions, and more complicated cognitive processes, whereas the persistent information contains more words related to positive emotion, leisure, and lifestyle.
Exploiting Semantic Annotations for Clustering Geographic Areas and Users in Location-based Social Networks
Noulas, Anastasios (University of Cambridge) | Scellato, Salvatore (University of Cambridge) | Mascolo, Cecilia (University of Cambridge) | Pontil, Massimiliano (University College London)
Location-Based Social Networks (LBSN) present so far the most vivid realization of the convergence of the physical and virtual social planes. In this work we propose a novel approach on modeling human activity and geographical areas by means of place categories. We apply a spectral clustering algorithm on areas and users of two metropolitan cities on a dataset sourced from the most vibrant LBSN, Foursquare. Our methodology allows the identification of user communities that visit similar categories of places and the comparison of urban neighborhoods within and across cities. We demonstrate how semantic information attached to places could be plausibly used as a modeling interface for applications such as recommender systems and digital tourist guides.
Seven Months with the Devils: A Long-Term Study of Content Polluters on Twitter
Lee, Kyumin (Texas A&M University) | Eoff, Brian David (Texas A&M University) | Caverlee, James (Texas A&M University)
The rise in popularity of social networking sites such as Twitter and Facebook has been paralleled by the rise of unwanted, disruptive entities on these networks- โ including spammers, malware disseminators, and other content polluters. Inspired by sociologists working to ensure the success of commons and criminologists focused on deterring vandalism and preventing crime, we present the first long-term study of social honeypots for tempting, profiling, and filtering content polluters in social media. Concretely, we report on our experiences via a seven-month deployment of 60 honeypots on Twitter that resulted in the harvesting of 36,000 candidate content polluters. As part of our study, we (1) examine the harvested Twitter users, including an analysis of link payloads, user behavior over time, and followers/following network dynamics and (2) evaluate a wide range of features to investigate the effectiveness of automatic content polluter identification.
RT to Win! Predicting Message Propagation in Twitter
Petrovic, Sasa (University of Edinburgh) | Osborne, Miles (University of Edinburgh) | Lavrenko, Victor (University of Edinburgh)
Twitter is a very popular way for people to share information on a bewildering multitude of topics. Tweets are propagated using a variety of channels: by following users or lists, by searching or by retweeting. Of these vectors, retweeting is arguably the most effective, as it can potentially reach the most people, given its viral nature. A key task is predicting if a tweet will be retweeted, and solving this problem furthers our understanding of message propagation within large user communities. We carry out a human experiment on the task of deciding whether a tweet will be retweeted which shows that the task is possible, as human performance levels are much above chance. Using a machine learning approach based on the passive-aggressive algorithm, we are able to automatically predict retweets as well as humans. Analyzing the learned model, we find that performance is dominated by social features, but that tweet features add a substantial boost.
Social Lens: Personalization Around User Defined Collections for Filtering Enterprise Message Streams
Daly, Elizabeth M. (IBM Research, Cambridge) | Muller, Michael (IBM Research, Cambridge) | Gou, Liang (The Pennsylvania State University) | Millen, David R. (IBM Research, Cambridge)
Social media has led to a data explosion and has begun to play an ever increasing role as a valuable source of information and a mechanism for information discovery. The wealth of data highlights the need for methods to filter and sort information in order to allow users to discover useful information. Most traditional solutions focus on the user, either the user's social network, or a form of personalization based on collaborative filtering or predictive user modeling. This paper presents a novel algorithm to view information through a lens based on a user defined collection while excluding the attributes of the user from the analysis. As a result, the lens is transparent, tunable and sharable amongst users and, additionally allows both a reduction in information overload while discovering new related content.
Analyzing Political Trends in the Blogosphere
Demartini, Gianluca (L3S Research Center) | Siersdorfer, Stefan (L3S Research Center) | Chelaru, Sergiu (L3S Research Center) | Nejdl, Wolfgang (L3S Research Center)
In the last years, the blogosphere has become a vital part of the web, covering a variety of different points of view and opinions on political and event-related topics such as immigration, election campaigns, or economic developments. Tracking the public opinion is usually done by conducting surveys resulting in significant costs both for interviewers and persons consulted. In this paper, we propose a method for extracting political trends in the blogosphere.To this end, we apply sentiment and time series analysis techniques in combination with aggregation methods on blog data to estimate the temporal development of opinions on politicians.
Detecting and Tracking Political Abuse in Social Media
Ratkiewicz, Jacob (Indiana University) | Conover, Michael D. (Indiana University) | Meiss, Mark (Indiana University) | Goncalves, Bruno (Indiana University) | Flammini, Alessandro (Indiana University) | Menczer, Filippo Menczer (Indiana University)
We study astroturf political campaigns on microblogging platforms: politically-motivated individuals and organizations that use multiple centrally-controlled accounts to create the appearance of widespread support for a candidate or opinion. We describe a machine learning framework that combines topological, content-based and crowdsourced features of information diffusion networks on Twitter to detect the early stages of viral spreading of political misinformation. ย We present promising preliminary results with better than 96% accuracy in the detection of astroturf content in the run-up to the 2010 U.S. midterm elections.
Insights into Internet Memes
Bauckhage, Christian (Fraunhofer IAIS)
Internet memes are phenomena that rapidly gain popularity or notoriety on the Internet. Often, modifications or spoofs add to the profile of the original idea thus turning it into a phenomenon that transgresses social and cultural boundaries. It is commonly assumed that Internet memes spread virally but scientific evidence as to this assumption is scarce. In this paper, we address this issue and investigate the epidemic dynamics of 150 famous Internet memes. Our analysis is based on time series data that were collected from Google Insights, Delicious, Digg, and StumbleUpon. We find that differential equation models from mathematical epidemiology as well as simple log-normal distributions give a good account of the growth and decline of memes. We discuss the role of log-normal distributions in modeling Internet phenomena and touch on practical implications of our findings.
Modeling the Detection of Textual Cyberbullying
Dinakar, Karthik (Massachusetts Institute of Technology) | Reichart, Roi (Hebrew University of Jerusalem) | Lieberman, Henry (Massachusetts Institute of Technology)
The scourge of cyberbullying has assumed alarming proportions with an ever-increasing number of adolescents admitting to having dealt with it either as a victim or as a bystander. Anonymity and the lack of meaningful supervision in the electronic medium are two factors that have exacerbated this social menace. Comments or posts involving sensitive topics that are personal to an individual are more likely to be internalized by a victim, often resulting in tragic outcomes. We decompose the overall detection problem into detection of sensitive topics, lending itself into text classification sub-problems. We experiment with a corpus of 4500 YouTube comments, applying a range of binary and multiclass classifiers. We find that binary classifiers for individual labels outperform multiclass classifiers. Our findings show that the detection of textual cyberbullying can be tackled by building individual topic-sensitive classifiers.
Timing Tweets to Increase Effectiveness of Information Campaigns
Dabeer, Onkar (Tata Institute of Fundamental Research) | Mehendale, Prachi (Tata Institute of Fundamental Research) | Karnik, Aditya (India Science Lab) | Saroop, Atul (India Science Lab)
Microblogging websites such as Twitter are increasingly being used by businesses/campaigners for timely dissemination of information to their followers. The diffusion of a tweet depends on several factors: the activity of the follower nodes, the responsiveness of follower nodes to tweets from the source node, the out-degree of the follower nodes, the content of recent related tweets seen by the follower node, etc. Using such factors, in this paper, we propose a framework to measure the effectiveness of an information campaign over Twitter. We consider a positive as well as a negative metric to measure the impact of a tweet: while retweets are used to measure the positive impact, the lack of a timely response from an active follower node is taken as a potential negative impact. We investigate the scheduling of tweets to increase the net positive impact while keeping the net negative impact below a desired level. We propose and study several scheduling algorithms by casting the problem in a Markov Decision Process (MDP) framework. In order to compare our algorithms, we estimate the model parameters from tweet data collected using the Twitter API from an arbitrarily selected node and its 6837 followers over several months. For this dataset, we find that if successive tweets in the campaign are novel, then substantial gains over user activity based scheduling can be obtained by scheduling tweets in time slots where the ratio of the expected positive and negative metrics is high. We call this the MaxRatio policy and we show that it is optimal under certain conditions. In cases where we are not certain about the response of users to successive related tweets, we identify another algorithm (which we call MaxReach) as a robust alternative.