Social explanation, the statement with the form of "A and B also like the item", is widely used in almost all the major recommender systems in the web and effectively improves the persuasiveness of the recommendation results by convincing more users to try. This paper presents the first algorithm to generate the most persuasive social explanation by recommending the optimal set of users to be put in the explanation. New challenges like modeling persuasiveness of multiple users, different types of users in social network, sparsity of likes, are discussed in depth and solved in our algorithm. The extensive evaluation demonstrates the advantage of our proposed algorithm compared with traditional methods.

Applications are increasingly expected to make smart decisions based on what humans consider basic commonsense. An often overlooked but essential form of commonsense involves comparisons, e.g. the fact that bears are typically more dangerous than dogs, that tables are heavier than chairs, or that ice is colder than water. In this paper, we first rely on open information extraction methods to obtain large amounts of comparisons from the Web. We then develop a joint optimization model for cleaning and disambiguating this knowledge with respect to WordNet. This model relies on integer linear programming and semantic coherence scores. Experiments show that our model outperforms strong baselines and allows us to obtain a large knowledge base of disambiguated commonsense assertions.

With the rapid growth of event-based social networks (EBSNs) like Meetup, the demand for event recommendation becomes increasingly urgent. In EBSNs, event recommendation plays a central role in recommending the most relevant events to users who are likely to participate in. Different from traditional recommendation problems, event recommendation encounters three new types of information, i.e., heterogenous online+offline social relationships, geographical features of events and implicit rating data from users. Yet combining the three types of data for offline event recommendation has not been considered. Therefore, we present a Bayesian latent factor model that can unify these data for event recommendation. Experimental results on real-world data sets show the performance of our method.

Influence maximization is a problem to find small sets of highly influential individuals in a social network to maximize the spread of influence under stochastic cascade models of propagation. Although the problem has been well-studied, it is still highly challenging to find solutions of high quality in large-scale networks of the day. While Monte-Carlo-simulation-based methods produce near-optimal solutions with a theoretical guarantee, they are prohibitively slow for large graphs. As a result, many heuristic methods without any theoretical guarantee have been developed, but all of them substantially compromise solution quality. To address this issue, we propose a new method for the influence maximization problem. Unlike other recent heuristic methods, the proposed method is a Monte-Carlo-simulation-based method, and thus it consistently produces solutions of high quality with the theoretical guarantee. On the other hand, unlike other previous Monte-Carlo-simulation-based methods, it runs as fast as other state-of-the-art methods, and can be applied to large networks of the day. Through our extensive experiments, we demonstrate the scalability and the solution quality of the proposed method.

We present a novel approach to parallel materialisation (i.e., fixpoint computation) of datalog programs in centralised, main-memory, multi-core RDF systems. Our approach comprises an algorithm that evenly distributes the workload to cores, and an RDF indexing data structure that supports efficient, 'mostly' lock-free parallel updates. Our empirical evaluation shows that our approach parallelises computation very well: with 16 physical cores, materialisation can be up to 13.9 times faster than with just one core.

Transfer learning uses relevant auxiliary data to help the learning task in a target domain where labeled data is usually insufficient to train an accurate model. Given appropriate auxiliary data, researchers have proposed many transfer learning models. How to find such auxiliary data, however, is of little research so far. In this paper, we focus on the problem of auxiliary data retrieval, and propose a transfer learning framework that effectively selects helpful auxiliary data from an open knowledge space (e.g. the World Wide Web). Because there is no need of manually selecting auxiliary data for different target domain tasks, we call our framework Source Free Transfer Learning (SFTL). For each target domain task, SFTL framework iteratively queries for the helpful auxiliary data based on the learned model and then updates the model using the retrieved auxiliary data. We highlight the automatic constructions of queries and the robustness of the SFTL framework. Our experiments on 20NewsGroup dataset and a Google search snippets dataset suggest that the framework is capable of achieving comparable performance to those state-of-the-art methods with dedicated selections of auxiliary data.

Diversified query expansion (DQE) based approaches aim to select a set of expansion terms with less redundancy among them while covering as many query aspects as possible. Recently they have experimentally demonstrate their effectiveness for the task of search result diversification. One challenge faced by existing DQE approaches is how to ensure the aspect coverage. In this paper, we propose a novel method for DQE, called compact aspect embedding, which exploits trace norm regularization to learn a low rank vector space for the query, with each eigenvector of the learnt vector space representing an aspect, and the absolute value of its corresponding eigenvalue representing the association strength of that aspect to the query. Meanwhile, each expansion term is mapped into the vector space as well. Based on this novel representation of the query aspects and expansion terms, we design a greedy selection strategy to choose a set of expansion terms to explicitly cover all possible aspects of the query.We test our method on several TREC diversification data sets, and show that our method significantly outperforms the state-of-the-art search result diversification approaches.

"Fraudulent support phones" refers to the misleading telephone numbers placed on Web pages or other media that claim to provide services with which they are not associated. Most fraudulent support phone information is found on search engine result pages (SERPs), and such information substantially degrades the search engine user experience. In this paper, we propose an approach to identify fraudulent support telephone numbers on the Web based on the co-occurrence relations between telephone numbers that appear on SERPs. We start from a small set of seed official support phone numbers and seed fraudulent numbers. Then, we construct a co-occurrence graph according to the co-occurrence relationships of the telephone numbers that appear on Web pages. Additionally, we take the page layout information into consideration on the assumption that telephone numbers that appear in nearby page blocks should be regarded as more closely related. Finally, we develop a propagation algorithm to diffuse the trust scores of seed official support phone numbers and the distrust scores of the seed fraudulent numbers on the co-occurrence graph to detect additional fraudulent numbers. Experimental results based on over 1.5 million SERPs produced by a popular Chinese commercial search engine indicate that our approach outperforms TrustRank, Anti-TrustRank and Good-Bad Rank algorithms by achieving an AUC value of over 0.90.

Efficient and effective learning of social infectivity presents a critical challenge in modeling diffusion phenomena in social networks and other applications.Existing methods require substantial amount of event cascades to guarantee the learning accuracy and they only consider time-invariant infectivity.Our paper overcomes those two drawbacks by constructing a more compact model and parameterizing the infectivity using time-varying features, thus dramatically reduces the data requirement, and enables the learning of time-varying infectivity which also takes into account the underlying network topology.We replace the pairwise infectivity in the multidimensional Hawkes processes with linear combinations of those time-varying features, and optimize the associated coefficients with lasso-type of regularization. To efficiently solve the resulting optimization problem, we employ the technique of alternating direction method of multipliers which allows independent updating of the individual coefficients by optimizing a surrogate function upper-bounding the original objective function. On both synthetic and real world data, the proposed method performs better than alternatives in terms of both recovering the hidden diffusion network and predicting the occurrence time of social events.

User-generated video collections are expanding rapidly in recent years, and systems for automatic analysis of these collections are in high demands. While extensive research efforts have been devoted to recognizing semantics like "birthday party" and "skiing", little attempts have been made to understand the emotions carried by the videos, e.g., "joy" and "sadness". In this paper, we propose a comprehensive computational framework for predicting emotions in user-generated videos. We first introduce a rigorously designed dataset collected from popular video-sharing websites with manual annotations, which can serve as a valuable benchmark for future research. A large set of features are extracted from this dataset, ranging from popular low-level visual descriptors, audio features, to high-level semantic attributes. Results of a comprehensive set of experiments indicate that combining multiple types of features---such as the joint use of the audio and visual clues---is important, and attribute features such as those containing sentiment-level semantics are very effective.