Advertising effectiveness measurement is a fundamental problem in online advertising. Various causal inference methods have been employed to measure the causal effects of ad treatments. However, existing methods mainly focus on linear logistic regression for univariate and binary treatments and are not well suited for complex ad treatments of multi-dimensions, where each dimension could be discrete or continuous. In this paper we propose a novel two-stage causal inference framework for assessing the impact of complex ad treatments. In the first stage, we estimate the propensity parameter via a sparse additive model; in the second stage, a propensity-adjusted regression model is applied for measuring the treatment effect. Our approach is shown to provide an unbiased estimation of the ad effectiveness under regularity conditions. To demonstrate the efficacy of our approach, we apply it to a real online advertising campaign to evaluate the impact of three ad treatments: ad frequency, ad channel, and ad size. We show that the ad frequency usually has a treatment effect cap when ads are showing on mobile device. In addition, the strategies for choosing best ad size are completely different for mobile ads and online ads.

An important area of social network research is identifying missing information which is not explicitly represented in the network or is not visible to all. In this paper, we propose a novel Hybrid Approach of Classifier and Clustering,a which we refer to as HACC, to solve the missing node identification problem in social networks. HACC utilizes a classifier as a preprocessing step in order to integrate all known information into one similarity measure and then uses a clustering algorithm to identify missing nodes. Specifically, we used the information on the network structure, attributes about known users (nodes) and pictorial information to evaluate HACC and found that it performs significantly better than other missing node algorithms. We also argue that HACC is a general approach and domain independent and can be easily applied to other domains. We support this claim by evaluating HACC on a second authorship identification domain as well.

Community-based Question Answering (CQA) has become popular in knowledge sharing sites since it allows users to get answers to complex, detailed, and personal questions directly from other users. Large archives of historical questions and associated answers have been accumulated. Retrieving relevant historical answers that best match a question is an essential component of a CQA service. Most state of the art approaches are based on bag-of-words models, which have been proven successful in a range of text matching tasks, but are insufficient for capturing the important word sequence information in short text matching. In this paper, a new architecture is proposed to more effectively model the complicated matching relations between questions and answers. It utilises a similarity matrix which contains both lexical and sequential information. Afterwards the information is put into a deep architecture to find potentially suitable answers. The experimental study shows its potential in improving matching accuracy of question and answer.

We present a novel semantics for extracting bounded-level modules from RDF ontologies and databases augmented with safe inference rules, a la Datalog. Dealing with a recursive rule language poses challenging issues for defining the module semantics, and also makes module extraction algorithmically unsolvable in some cases. Our results include a set of module extraction algorithms compliant with the novel semantics. Experimental results show that the resulting framework is effective in extracting expressive modules from RDF datasets with formal guarantees, whilst controlling their succinctness.

Model-based approaches provide a semantically well justified way to revise ontologies. However, in general, model-based revision operators are limited due to lack of efficient algorithms and inexpressibility of the revision results. In this paper, we make both theoretical and practical contribution to efficient computation of model-based revisions in DL-Lite. Specifically, we show that maximal approximations of two well-known model-based revisions for DL-Lite_R can be computed using a syntactic algorithm. However, such a coincidence of model-based and syntactic approaches does not hold when role functionality axioms are allowed. As a result, we identify conditions that guarantee such a coincidence for DL-Lite_FR. Our result shows that both model-based and syntactic revisions can co-exist seamlessly and the advantages of both approaches can be taken in one revision operator. Based on our theoretical results, we develop a graph-based algorithm for the revision operat

RDF and Description Logics work in an open-world setting where absence of information is not information about absence. Nevertheless, Description Logic axioms can be interpreted in a closed-world setting and in this setting they can be used for both constraint checking and closed-world recognition against information sources. When the information sources are expressed in well-behaved RDF or RDFS (i.e., RDF graphs interpreted in the RDF or RDFS semantics) this constraint checking and closed-world recognition is simple to describe. Further this constraint checking can be implemented as SPARQL querying and thus effectively performed.

Rewriting is widely used to optimise owl:sameAs reasoning in materialisation based OWL 2 RL systems. We investigate issues related to both the correctness and efficiency of rewriting, and present an algorithm that guarantees correctness, improves efficiency, and can be effectively parallelised. Our evaluation shows that our approach can reduce reasoning times on practical data sets by orders of magnitude.

News recommendation has become a big attraction with which major Web search portals retain their users. Two effective approaches are Content-based Filtering and Collaborative Filtering, each serving a specific recommendation scenario. The Content-based Filtering approaches inspect rich contexts of the recommended items, while the Collaborative Filtering approaches predict the interests of long-tail users by collaboratively learning from interests of related users. We have observed empirically that, for the problem of news topic displaying, both the rich context of news topics and the long-tail users exist. Therefore, in this paper, we propose a Content-based Collaborative Filtering approach (CCF) to bring both Content-based Filtering and Collaborative Filtering approaches together. We found that combining the two is not an easy task, but the benefits of CCF are impressive. On one hand, CCF makes recommendations based on the rich contexts of the news. On the other hand, CCF collaboratively analyzes the scarce feedbacks from the long-tail users. We tailored this CCF approach for the news topic displaying on the Bing front page and demonstrated great gains in attracting users. In the experiments and analyses part of this paper, we discuss the performance gains and insights in news topic recommendation in Bing.

Effective forecasting of future prevalent topics plays animportant role in social network business development.It involves two challenging aspects: predicting whethera topic will become prevalent, and when. This cannotbe directly handled by the existing algorithms in topicmodeling, item recommendation and action forecasting.The classic forecasting framework based on time seriesmodels may be able to predict a hot topic when a seriesof periodical changes to user-addressed frequency in asystematic way. However, the frequency of topics discussedby users often changes irregularly in social networks.In this paper, a generic probabilistic frameworkis proposed for hot topic prediction, and machine learningmethods are explored to predict hot topic patterns.Two effective models, PreWHether and PreWHen, areintroduced to predict whether and when a topic will becomeprevalent. In the PreWHether model, we simulatethe constructed features of previously observed frequencychanges for better prediction. In the PreWHen model,distributions of time intervals associated with the emergenceto prevalence of a topic are modeled. Extensiveexperiments on real datasets demonstrate that ourmethod outperforms the baselines and generates moreeffective predictions.

Multi-document summarization is of great value to many real world applications since it can help people get the main ideas within a short time.In this paper, we tackle the problem of extracting summary sentences from multi-document sets by applying sparse coding techniques and present a novel framework to this challenging problem. Based on the data reconstruction and sentence denoising assumption, we present a two-level sparse representation model to depict the process of multi-document summarization. Three requisite properties is proposed to form an ideal reconstructable summary: Coverage, Sparsity and Diversity. We then formalize the task of multi-document summarization as an optimization problem according to the above properties, and use simulated annealing algorithm to solve it.Extensive experiments on summarization benchmark data sets DUC2006 and DUC2007 show that our proposed model is effective and outperforms the state-of-the-art algorithms.