Parry Malm: I studied computer science in university, and worked coding CRM software starting in 1999, so the idea of the importance of customer data is native to me. When I led a global marketing team for a FTSE250 publisher, I sent out millions of emails, and I was always perplexed as to why one worked, and why one didn't. "Here's a secret about email marketers: most of them hate writing subject lines." Because it's surprisingly hard, and it's an imperfect process, and if your subject line sucks then all your effort on the rest of the email has been a waste of time. Previous to Phrasee, marketers would just stick their finger in the air.

About a year ago, London design studio Map picked up a job from Honda. The brief called for a design for a self-driving Honda car that could, in some not-so-distant future, take passengers around the world. But the circumstances of the commission were unusual, for two reasons: (1) Map is a small firm that typically works with upstart entrepreneurs, and (2) Honda didn't even want anything tangible or buyable from Map. The automaker wanted beautiful ideas--a concept that gazed dreamily into the future of transportation. Great Journey" is the result of Map's work.

Sharp Corp. has announced the launch of a small humanoid smartphone that responds to voice commands and can project movies on a wall. Debuting May 26, RoBoHon resembles a robot and has a screen that reflects its cellphone ancestry. It is priced at 198,000 with an additional monthly usage fee, the Osaka-based firm said. "Sharp has a new vision of adding artificial intelligence to electronics products," said Yoshisuke Hasegawa, a Sharp executive. He said this merging of artificial intelligence with consumer products will be an ongoing project, dubbed "Kokoro" ("Heart").

The Go contest between Lee Sedol and AlphaGo, Google DeepMind's Go-playing computer program, was broadcast across South Korea. Scrambling to respond to the success of Google DeepMind's world-beating Go program AlphaGo, South Korea announced on 17 March that it would invest 863 million (1 trillion won) in artificial-intelligence (AI) research over the next five years. The commitment includes an already-budgeted 138.8 billion won for 2016; if the rest is spread evenly over the following four years, it represents a 55% increase in annual funding for AI. The windfall includes money for the founding of a high-profile, public–private research centre with participation from several Korean conglomerates, including Samsung, LG Electronics and Hyundai Motor, as well as the technology firm Naver, based near Seoul. "Thanks to the'AlphaGo shock', we have learned the importance of AI before it is too late" The timing of the announcement indicates the impact in South Korea of AlphaGo, which two days earlier wrapped up a 4–1 victory over grandmaster Lee Sedol in an exhibition match in Seoul.

Nasa has announced that it has found evidence of flowing water on Mars. Scientists have long speculated that Recurring Slope Lineae -- or dark patches -- on Mars were made up of briny water but the new findings prove that those patches are caused by liquid water, which it has established by finding hydrated salts. Several hundred camped outside the London store in Covent Garden. The 6s will have new features like a vastly improved camera and a pressure-sensitive "3D Touch" display

Nasa has announced that it has found evidence of flowing water on Mars. Scientists have long speculated that Recurring Slope Lineae -- or dark patches -- on Mars were made up of briny water but the new findings prove that those patches are caused by liquid water, which it has established by finding hydrated salts. Several hundred camped outside the London store in Covent Garden. The 6s will have new features like a vastly improved camera and a pressure-sensitive "3D Touch" display

Amazon's push to encourage the whole world to sign up to its Prime members' service continues: the online retailer has started to make blockbuster movies and games, including Birdman and Grand Theft Auto V, exclusive to Prime members. The walled-off products are an eclectic selection: they include the Playstation 4 editions of Rainbow Six Siege and Assassin's Creed Syndicate (but not editions for other consoles), and the Blu-ray edition of Oscar-winning movie Birdman – but not the DVD. The exclusivity, which affects customers in the UK and US, seems unlikely to prompt many conversions to the 79-a-year club: all the items are still available from third-party sellers, in many cases undercutting Amazon's own price, even with the cost of shipping taken in to account. It seems unlikely to be a cost-saving exercise, either, as the affected items have some of the lowest overheads on the store. Video games have a relatively high selling price, don't go off if they stay on a shelf too long, and can be stacked and shipped with ease.

This Best Energy Stocks forecast is designed for investors and analysts who need predictions of the best performing stocks for the whole Energy Industry (See Industry Package). Package Name: Energy Stocks Recommended Positions: Long Forecast Length: 3 Days (04/19/16– 04/22/16) I Know First Average: 11.16% This Machine Learning For Trading forecast was incredibly impressive with an average overall return of 11.16% for just 3 days which an S&P500 return of -0.13%. The top stock picks from this forecast were DNR, NRP, SWN, and CVE each returning 24.32%, 22.32%, 17.19%, and 12.20%. Denbury Resources Inc. operates as an independent oil and natural gas company in the United States.

Machine learning has come of age in public health reporting according to researchers from the Regenstrief Institute and Indiana University School of Informatics and Computing at Indiana University-Purdue University Indianapolis. They have found that existing algorithms and open source machine learning tools were as good as, or better than, human reviewers in detecting cancer cases using data from free-text pathology reports. The computerized approach was also faster and less resource intensive in comparison to human counterparts. Every state in the United States requires cancer cases to be reported to statewide cancer registries for disease tracking, identification of at-risk populations, and recognition of unusual trends or clusters. Typically, however, busy health care providers submit cancer reports to equally busy public health departments months into the course of a patient's treatment rather than at the time of initial diagnosis.

DUBAI // Despite rapid transformations in the way humans live, the future should be embraced and not feared, said Gerd Leonhard, author and self-described futurist. Through emerging technologies such as cloud computing and "the Internet of Things", in the next five years Mr Leonhard said 75 per cent of "the whole world" will be connected. "There's many great things about this, and there's many challenges about this," he said. "There are predictions saying that 80 per cent of the military budget in 10 years will be spent on data cloud, cyber issues. "Our world is going to change more in the next 20 years than the previous 300 years." This week, he addressed attendees at the SubOptic 2016 conference -- an event for the submarine fibre-optic cable industry -- and touched upon issues that will affect the entire internet's infrastructure, such as bandwidth and access. Mr Leonhard, a Swiss national and native German speaker, recounted an experience in Japan earlier this month where he used a mobile app to talk about fish with a Japanese-speaking sushi chef for 30 minutes. What made his conversation possible, and what will be central to the continuing change he describes, is connectivity and the role of the internet in nearly every aspect of our daily lives, he said. Language translation, as he illustrated through his sushi restaurant anecdote, as well as things such as artificial intelligence and self-driving cars, are all emerging technologies being built around connectivity. Due to interconnectivity and associated technologies, by 2030, he said roughly 40 to 60 per cent of all jobs will be completed by machines. Areas such as finance, real estate, medicine, energy and food are still to be "disrupted" in the way other industries, such as media, telecommunications and transportation, have in recent years, he said. Associated challenges that will continue to emerge will revolve around ethics, establishing limits on how humans approach issues such as artificial intelligence and human genome editing, capabilities and control over the internet's infrastructure and cyber security. "Watching the media or watching movies about the future, there's always one thing that comes up - that we're all going to die because the robots will take over the world.